What is 4K video?

4K video is quickly becoming the new standard for video production. 4K video contains approximately 4x the information in each frame of video than the standard high definition or HD video we are currently accustomed to.

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4K video has the advantage of higher image quality, a more detailed picture, better fast-action image quality and the ability to project the video on a larger surface area.  

So why does any of this matter?  

Whether it’s a new piece of corporate brand marketing or a real estate video for your newest listing, don't you want to capture and present it in the most pristine and high quality version possible?  

YouTube and Netflix are already beginning to stream 4K video and 4K TVs are quickly becoming the standard.  Set yourself up for success for years to come.  Technology is always improving and 4K video is the next wave.  Great videography can last forever, and capturing it in 4K means it will stand the test of time and look amazing for years and years to come!