#trending in video - April 21, 2021

Welcome to the #trending in video blog from Best Made Videos®. We are located in the Seattle, Washington area of the Pacific Northwest and we use this video marketing blog to keep you up to date on all of the latest trending news in the world of video production. Today we are looking at an article from business2community.com.

Back in 2014, YouTube addressed just 28% of all web look. Today, with in excess of 2 billion dynamic clients, it is one of the biggest web indexes and the second most famous interpersonal interaction locales. 

This plainly shows how amazing videos have become throughout the long term. There's no uncertainty that for an even promoting procedure, you'll need both composed and video content. But at the same time there's no forswearing of how quickly videos are assuming control over the web. 

Pretty much every advertiser is presently utilizing videos in their promoting efforts to stand out for people. Also, why not? All things considered, utilizing videos to connect with your crowd is a lot simpler than utilizing composed substance. 

Yet, that is by all account not the only motivation behind why video content is significant for your business. How about we take a gander at a couple of different reasons why you should utilize videos in your advertising technique and how they can help your business. 

1. Passes on your Message Better 

Assume you are given a circumstance in which you need to disclose how to utilize a particular item to a segment of your crowd. Would it be simpler to do as such through composed substance or through a video? 

Clarifying even the most perplexing things turns out to be simple when you use videos over composed substance. This is particularly evident when you're chipping away at an instructional exercise, explainer videos, item visits, and so forth.

That is on the grounds that when you utilize a video to clarify something, you find the opportunity to show each progression all the more precisely and cover the minutest detail of your item or administration for your crowd. 

Therefore, you can pass on your message all the more precisely and viably. It additionally permits your clients to realize what precisely to expect when they purchase your item or administration since it gives them a continuous perspective on it.

2. Lifts Conversion 

Utilizing video content in your promoting effort can altogether support your transformations also. This is especially evident in the event that you use videos on your greeting pages. By utilizing videos to show your item, you let your crowd have an outline of your item or administration, the subtleties of which are best covered by a video. 

This has different benefits. To begin with, these videos will upgrade your site look and draw in your crowd on your site for more. Second, it lessens your ricochet rate. Third, it will help your crowd settle on an educated choice. Furthermore, in conclusion, it will help your changes by urging individuals to make a move. 

3. Advances Shares 

Have you at any point seen a video and chosen to share it in view of how fascinating it is? In the time of WhatsApp, Facebook, and other web-based media stages, sharing videos and making them circulate around the web is the same old thing. 

In the event that individuals like a video, they don't require one moment to think prior to hitting the offer catch beneath it. The equivalent can occur with your videos also. Getting more offers will expand your perceivability and increment brand mindfulness. 

At the point when that occurs, individuals will begin remembering you, and they will begin confiding in you also. It's an incredible method of building validity for your business and pulling in new leads. 

A decent method to urge your crowd to share your videos is to insert your YouTube profile on your authority site. This will tell your crowd about your videos and urge them to share them as well. 

Items like Smash Balloon allows you to do it without any problem. The best thing about this device is that you don't require any earlier information to utilize it. Simply introduce it on your WordPress site and prepare to have an altered social feed for your site. 

4. More Convenient to Consume 

Another significant motivation behind why you need to utilize videos in your advertising procedure is that individuals discover them simple to burn-through. 

Maybe than perusing a two-page long article, individuals think that its more helpful to watch a video. So it's simpler to draw in them with videos as opposed to with composed substance. 

These are a portion of the reasons why you need to utilize videos in your promoting procedure. However, recollect, regardless of how famous video substance might be, to have the option to draw in your crowd, you need to make quality substance that is fascinating as well as is instructive as well. Individuals will not be keen on your videos in the event that they don't discover them significant. So ensure that your crowd will take in something from your videos, as well, aside from exclusively utilizing them to advance your business.

Thanks for stopping by! Whether you are located in Seattle, the Pacific Northwest or beyond, I hope you can use the video marketing tips in this blog to take your video content creation to the next level to improve your video business. Thanks again and take care, please stay safe!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.