, , , ,

#trending in video - January 1, 2021

, , , ,

Good morning and welcome to the #trending in video blog by Best Made Videos®. Today we are going to look at an article from inc.com and they are talking all about adding video content to improve your Google ranking. We are a Seattle-based live event and wedding videography company and we use this video marketing blog to keep you up to date on all of the latest trending news in the world of video marketing, video production and more!

It is safe to say that you are thinking that its hard to improve your web index positioning on Google? Have you taken a stab at video advertising? If not, this is the issue. 

As per a new report, YouTube was the most visited site in the U.S. in 2020. It is additionally the second greatest web crawler - individuals love video content. The capacity a video needs to stand out and draw in your crowd is unrivaled. 

Notwithstanding, billions of videos are observed day by day, and many hours are transferred each moment. In the event that you need to catch your objective market's revenue, you should make video content that sticks out. 

Thinking of imaginative thoughts for video content is one thought, yet others will improve your SEO endeavors and your rankings in SERPs (web index results pages). Here are a portion of the advantages of video to your advertising endeavors: 

Article proceeds after supported substance 

Video Content and Your Ranking 

Google has been staying aware of client inclinations for quite a while. It changes its calculation to oblige for the most recent patterns, and the latest updates put a need on sites with videos. This implies, as you market your business, you can't overlook the significance of video - at any rate in the event that you need to rank high in SERPs. 

Your advertising plan's most significant objective is to appear on the principal page of query items. With video content, you have more than one approach to rank higher in SERPs. 

Making High-Quality Video Content 

In the event that a video title carries somebody to your website page, you need to ensure you have content supporting what you have prodded. To guarantee your videos are simply one more in the group, there are a couple of things to remember while creating your vehicle. These things include: 

Brand personality 

Target crowd 

Tending to trouble spots 

Engaging the crowd 

Recounting a story 

Making a drawing in thumbnail 

Enhancing Your Video Content for Search Engines 

One of the primary guidelines to video promoting and making it work for your web crawler results is to streamline the substance. By utilizing the right long-tail and short-tail catchphrases, alongside other SEO advancement strategies, you can feel sure that your video substance will show up at the highest point of SERPs when somebody inspired by what you offer looks for the expression or word you have picked. 

Keep in mind, catchphrase research is a science and a craftsmanship. Set aside some effort to conceptualize and sort out the most ideal approach to clarify your video. Attempt to imagine your clients' perspective to sort out the inquiries, expressions, and words they may ask Google. 

By realizing what to do and how to utilize video in your advertising methodologies, you will find that it is conceivable to rank at the highest point of web crawlers. On the off chance that vital, look for help from the experts.

Thanks again for stopping by! Whether you are in Seattle, the Pacific Northwest or beyond, I hope you can use this video marketing blog to take your video content creation to the next level and beyond! Thanks again, stay safe and please take care!!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.