#trending in video - November 23, 2020

Good morning and welcome to the #trending in video blog brought to you by Best Made Videos®. We are a Pacific Northwest, Seattle based live event video production and wedding videography company and we use this blog to keep you up to date on all of the latest trending news in the world of video marketing, video production and more! Today we are looking at an article from techbullion.com

A great many people are visual students. They react to pictures far superior to message. The video takes it a step higher and permits individuals to draw in with content. The occupation of showcasing groups is to will improve the review of the item. 

Videos, whenever made the correct way, work superbly of improving item review and lift deals. Numerous overviews by driving estimation reviews show videos function admirably. 

For example, over 70% incline toward videos to messages, and over 60% of clients said videos affected purchasing decision. Along these lines, over 70% of advertisers use videos, and you should utilize them as well! 

What Is All This Buzz About Marketing? 

The basic meaning of video promoting is utilizing video to share a showcasing message. Most brands add video showcasing to the blend of their promoting methodology. 

Video advertising is a reformist pattern that has gotten famous over the most recent ten years. This pattern singled out stages like YouTube, Facebook, and Instagram and got mainstream. 

It is anything but difficult to make video content nowadays. It doesn't cost a lot, is anything but difficult to transfer on favored stages, and simple to follow sway. Video promoting is a shelter to the independent ventures that sudden spike in demand for careful financial plans. 

Utilizing telephones is particularly valuable on the off chance that you can't manage the cost of it. There are apparatuses like YouTube video editors with momentous highlights for you to alter videos with small preparing or experience. It just takes a couple of hours, and you have your advertising video prepared! 

The Importance of Video Marketing for Small Businesses 

You may ask why there is such a great amount of publicity about video advertising. As a private company, you can profit in the accompanying ways: 

Increment Brand Awareness 

Video promoting is a demonstrated apparatus for boosting deals. Video advertising is one region where private ventures can rival enormous brands. In the video advertising world, thoughts prevail upon financial plans. 

On the off chance that you are an entrepreneur, think about utilizing video as a way to showcase your item or administration. We curated and plot the advantages of video promoting for you here: 

Videos Build Brand Awareness and Improve Recall 

Video advertising arrives at an enormous gathering of crowd that generally would be inaccessible. Particularly on the off chance that you are coming up short on money, video content forms a character for your image that you can use to drive your message engagingly. 

Videos Represent Your Product Better 

Video promoting drives a superior comprehension of your item by adding setting to its utilization. All around made videos will cause your crowd to identify with you. You will have the option to manufacture an enthusiastic association between what you need to sell and the likely purchaser. 

Videos Sell Your Product 

The greater part of the video facilitating stages like YouTube give valuable apparatuses. You can utilize them to comprehend the fragment of the crowd that is demonstrating interest in your item. You can likewise distinguish how your crowd is finding you and the way they are following to make a deal. 

Videos Are Two-Way Street 

Video promoting permits the one of a kind occasion to communicate with your expected clients. While it tends to be a twofold edged blade, the capacity to speak with your client base is valuable. The information you gather causes you burrow further. For example, you can gather information to confirm designs. 

How Might You Build A Strong Video Marketing Strategy? 
You can utilize videos in a limitless number of innovative ways for advertising. Individuals have been exploring different avenues regarding this configuration for some time now with incredible achievement. We are imparting the attempted and tried practices to you here to help in your prosperity. 

Trailers and Teasers 

Media outlets has dominated the craft of prodding the crowd with trailers. You can utilize videos as a piece of your pre-dispatch procedure by sharing the review of your dispatch. 

Pre-dispatch mentors help in creating interest. They improve review when the item dispatches. We suggest YouTube Intro producers for this reason. 

Item Experience 

One of the most looked for phrases on the Internet is "The means by which to." Products nowadays, be it online items or actual ones, have muddled interfaces. Making a progression of how to utilize the item and how to investigate for basic issues goes far. 

Commitment on your video showcasing content likewise decreases your client care costs needs somewhat. 

In the event that your item requires gathering, guidance videos are an absolute necessity. Demonstrating the bit by bit cycle of assembling your item pieces is a need. There will undoubtedly be individuals who will battle with this and will look for different approaches to find solutions. On the off chance that you can respond to yourself, you construct a bond with your clients. 

Survey Videos 

Have important influencers audit your item. Influencers can change brand discernment, so use them well. You likewise have proficient item commentators who have made investigating items their calling. They either acknowledge a charge for their administration or free treats. Numerous fair and positive surveys have appeared to build deals. 

Author Interactions 

There is an expanded pattern of individuals needing to realize who is behind a specific item or administration. Examination of search terms shows that clients look for the engineer of the item. 

The head of the organization is another ordinarily looked through term. Exploit this pattern and utilize genuine individuals rather than models in your videos. Let the message come directly from the individuals that issue. 

This technique customizes your item, shows you give it a second thought. Your intended interest group will have the option to see that you are happy to be helpless. Placing your standing in the line for your item exhibits trustworthiness. Feelings drive video achievement and suggest InVideo for making effective presentation videos that stick. 

Bloopers 

Individuals nowadays need to see the genuine human face behind the item. They need to see past the well-curated advertising efforts. Try not to be hesitant to put yourself out there. The least difficult approach to accomplish this is by delivering blooper reels. While introduction videos themselves acculturate your image, bloopers make you relatable. 

Bloopers have appeared to build the video perspectives to the principle item. They bring rehash guests to your substance and improve review. 

Behind-the-Scene Videos 

Fuse genuineness into your video advertising effort through in the background videos. Behind-the-scene videos permit you to show how you make your item. It can exhibit the way of life of your organization and all the difficult work that went into building your fantasy. Difficult work produces positive feelings and making an in the background show of that. 

Video Marketing Strategies is a Great Way to Grow a Business 

Video promoting is a craftsmanship as much as it is a science. Very much made videos that construct trust with your intended interest group convey results. You don't need to be an expert video master to make convincing video content for your advertising endeavors. Know your crowd, have the correct instruments, put resources into learning, and consistently tune in to what your clients state. 

Moreover, follow the changing crowd video utilization conduct and intently watch evolving patterns. Focus on new video facilitating stages that your crowd is moving to and know your influencers. Fuse the entirety of this into your video showcasing substance, and you are brilliant!

Thanks again for stopping by! Whether you are in Seattle, the Pacific Northwest or beyond, I hope you can use some of these video marketing techniques to take your video content creation to the next level. Thanks again and take care!!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.