#trending in video - November 4, 2020

Thanks again for stopping by the #trending in video blog from your fiends at Best Made Videos®. This is our video marketing blog where we keep you up to date on all of the latest trending news in the world of videography and video production. We are a Seattle-based live event videography company and I hope you can use some of these video marketing tools to take you video content creation to the next level! Today we are looking at an article from thenewstrace.com

As indicated by measurements, videos create greatest offers on advanced stages when contrasted with pictures and messages joined. On the off chance that your image can create visual showcasing content for the proposed clients, it can fundamentally affect your business. Videos go about as an incredible expansion for your general advanced promoting methodologies and can likewise build the stages' change rates. On the off chance that you are as yet uncertain how promoting through videos can function for you, finish this article and figure out how you can use it for your business to have an edge over your peers. 

For what reason do you have to have a Marketing Strategy for your Business? 

Videos are an essential piece of succinct substance methodologies as they are nibble estimated, noteworthy, and, in particular, quantifiable. Videos are not simply the parts of a computerized stage reasonable for the individuals who need drawing in and short bits of substance; rather, they are the essentials that line up with each advertiser's attractive organization. They can teach crowds about complex business ideas, empower clients to impart stories to brands about their encounters with their items and benefits, and energize showcasing explicit cycles like memberships, preliminaries, demos, and some more. This is the reason most advanced promoting specialists have made imaginative videos on top of their showcasing methodology tips and you can get to it here. 

Aside from videos' extraordinary capacity to get drives like no other medium, they can likewise drive most extreme traffic and crowd to a stage. Videos empower stages to follow and examine their crowd commitment in a significant way. You can without much of a stretch tie your foundation explicit showcasing methodologies to the arrangements and offers that can impact clients. Whenever actualized precisely, the stages can likewise comprehend the resources that reverberate with their video promoting methodologies dependent on the substance commitment examination. 

The Benefits of utilizing Videos for Marketing 

Aside from being highlight rich visual media, videos have plentiful highlights and advantages for you to make it a piece of your forthcoming advanced procedures. Basically, videos are a medium to recount a convincing and important story to clients. It revels elite measurements and features why organizations are exploiting videos for their business. Let us walk you through the advantages of the equivalent 

Development Revenue 

As indicated by the most recent measurements, advanced advertisers depending on videos can build their organization income by around half quicker than the stages that are not lining up with this innovation. Business ROI can be expanded by utilizing visual advertising methodologies. For guaranteeing the development of a stage, it is basic to guarantee brand introduction, alongside offering ease of use to expected clients. For example, you can offer them a wide assortment of decisions for the video content they burn-through on your foundation. 

Affecting Customer Decisions 

An astounding 85% of clients guarantee that visual promoting for items or administrations encourages buy related dynamic. Numerous clients guarantee that viewing a video about an item or an assistance makes them bound to buy the equivalent. 

Offer What Users Desire 

Across various organizations and enterprises, clients incline toward visual substance over bulletins, messages, social videos, messages, downloadable substance, web journals, and so on While buying an item or administrations, clients access a few techniques to get item bits of knowledge. A portion of the profoundly favored strategies incorporate web crawler results where they stay with finding out about an or their administrations, experience their audits, and watch videos. Videos can without much of a stretch be incorporated into each portion to feature the brand and persuade clients to become clients. 

Rank Higher in the Search Results 

Videos help brands to improve their site positioning on the Search Engine Page Results. The aggregate sum of time a client spent on your computerized stage subsequent to showing up from the list items can impact your business. Videos are extraordinarily significant and effectively catch the measurement of expanding query output perceivability. You can make significant and fresh videos to raise your foundation's probability to be positioned on the primary page of the Google indexed lists. 

Get More Backlinks and Increase Traffic 

On the off chance that you can insert amazing videos or posts onto your online stages, it can twofold your normal guests and clients. The clients who favor videos over some other sort of substance appreciate more traffic from a similar source than the nonusers. They additionally give higher transformation rates and navigate rates for online organizations. You can utilize videos on your item point of arrival to build your foundation change rates. 

The Most Effective Marketing Trends of 2020 

On the off chance that you have an overall comprehension of the most recent patterns in video promoting from the blog here, you can build up a foundation for your showcasing systems. The patterns have been point by point beneath: 

Greater part of the crowd lean towards video when contrasted with photographs or text:– Most clients favor videos, and you can utilize videos in your promoting systems. They are likewise liable for a large portion of the changes and lead age for organizations on the grounds that few purchasers don't care for conversing with sales reps; rather, they incline toward straightforward clarifications or drawing in videos. 

Video Content Quality is Extremely Important-For any item or administration, the video content quality is the distinct advantage. Any downsides in the item quality or the specialized part of items can without much of a stretch be superimposed with exceptionally made videos. Phenomenal item quality is frequently corresponded with clients' trust, yet it doesn't give enough substance. 

Narrating will Help you over the long haul With the assistance of videos, clients can without much of a stretch comprehend current realities or guidelines that accompany an item as opposed to experiencing papers or handouts. The introduction stream in videos can connect with clients and assist them with understanding the item or administration depiction. 

The Bottom Line 

In the present advanced space, videos are among the most favored types of computerized advertising systems as they convey greatest business results. It isn't disappearing at any point in the near future, and it bodes well to utilize videos as a system in the generic online world. The potential clients frequently want for a functioning association or stage commitment, and by coordinating the best showcasing techniques, you can draw nearer to your crowd and offer them a brief look at your items and administrations.

That’s it for another issue of #trending in video. Whether you are based in Seattle, the Pacific Northwest or beyond, I hope you can utilize some of these tips to take you video production strategies to the next level. Thanks and please take care! Stay safe!!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.