#trending in video - October 16, 2020

Welcome and thank you for checking out the #trending in video blog. We are a Pacific Northwest based Seattle video production company and we use this blog to keep you up to date on all of the latest trending news in the world of videography, video marketing and more. Today we are looking at an article from ibtimes.com

Utilizing video in a promoting effort is one of, if not, the best method of arriving at a huge number of crowds today. Almost three out of four organizations that utilization video for promoting profit by better change rates while almost 66% affirm it has prompted direct deals. 

With more than 230 million online watchers in the U.S. in 2020 alone, putting resources into video showcasing is an easy decision to drive development to your business. With online videos, you truly have nothing to lose, since free video facilitating administrations/stages like YouTube will have them always and they will keep on producing traffic for quite a long time to come. Not just that, over portion of the watchers think viewing a video about an item made them more sure about their buying choices. 

On the off chance that that is insufficient, here are more reasons why video promoting is the best and why your business needs to fuse it now. 

YouTube 

YouTube and other video stages get a huge number of visits each day

1. Web crawlers love videos 

Videos influence by and large web crawler positioning and most motors, including Google and Bing, recommend video joins for pretty much every hunt question. So consistently incorporate video implant/s on your posts or basically have a committed YouTube channel for your items or administrations. The odds of your site or videos positioning high on the internet searcher stage increment almost multiple times on the off chance that you have these available to you. 

2. Videos offer an exceptional yield on your speculation 

The main role of consolidating videos into your showcasing methodology is to expand deals. Truth be told, almost 90% of organizations accept video advertising helped discussion about brands and gave them a higher ROI. More than nine of every 10 organizations studied likewise said that they will expand their spending on video showcasing in 2020, exhibiting their trust in the degree of profitability potential video promoting has for their organizations. Connecting with videos attract individuals to see them more than once, expanding brand acknowledgment. 

Advertising Conversions 

Video advertising can offer higher transformations too

3. Videos lead to better commitment 

Since an ever increasing number of individuals are occupied with watching videos web based, consolidating them into your promoting procedure can prompt higher commitment with new clients. This is pivotal, particularly if your business is dispatching another item or administration. Video showcasing is tied in with utilizing obvious prompts that help with client commitment. Doing this should bring about lead age and higher traffic to your site. While video notices are normal, giving your crowd some profit by survey your videos, for example, giveaways or item audits, can open ways to new crowds. 

To accomplish higher commitment, you have to explore your intended interest group well and discover how your item can serve their requirements. When you have this arranged, you can zero in on the video content you might want to put for them. This could be an enlightening video drilling down the advantages of your item or a notice that is essential and could turn into a web sensation - expanding brand acknowledgment. 

4. Item data is simpler to clarify with video than composed substance 

There are huge amounts of items and administrations dispatched each day. Utilizing just composed substance to clarify your item may not be the best as far as showcasing technique. Let's be honest, the universe of composed substance just works to a limited degree, is exceptionally serious and could now and again be exhausting. As per a Forrester report, one video has a similar effect as an incredible 1.8 million expressions of composed content. 

Versatile Videos 

Versatile utilization for video viewership is developing and is 40% of all videos saw online

5. Videos are an essential aspect of the web-based media age 

Youthful working experts make up the greatest piece of watchers on YouTube. While 90% of individuals are matured somewhere in the range of 18 and 29 said they routinely use YouTube, a nearby 87% of those between 30-49 likewise said they utilize the stage. These measurements show the monstrous draw YouTube has on the educated online media age that likewise has the most elevated buying power among age gatherings. This is the crowd that wants to share reports on Twitter, share photographs of new items they purchased on Instagram and expound on their encounters of brands on Facebook or LinkedIn. 

6. You can take advantage of more portable clients 

With cell phones getting typical and almost 90% of individuals utilizing a cell phone to get to web crawlers in 2019, there is no uncertainty that these contraptions are developing as the favored decision for clients to expend content. Indeed, three out of four customers utilize a cell phone to purchase items and 40% of money related exchanges are done on the web. Consolidate these figures with the way that about 40% of all YouTube video sees are from cell phones, and you have enough motivation to accept the colossal potential for drawing in clients through cell phones.

Thanks again for stopping by and whether you are located in Seattle, the Pacific Northwest or elsewhere, I hope you can use some of these video marketing ideas to take your video production strategies to the next level and beyond! Thanks again and take care!! Stay safe.

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.