#trending in video - September 23, 2020

Good morning and welcome again to the #trending in video blog from Best Made Videos®. We publish this video marketing blog weekly as a way to keep everyone in Seattle, the Pacific Northwest and elsewhere apprised of all of the latest trending news in the world of videography and video production. We are a wedding video production and live event videography company and I hope you find some value in this blog! Today we are looking at an article from bgfashion.net

Today, the extent of video showcasing has ascended past simply conveying viral substance. In the promoting domain, making content as videos has gotten all the more a need now. Different examinations and reviews guarantee that videos are useful for brands as they energize and connect with clients. The overall agreement of these investigations is that both, the brand and the client, depend on videos. 

One of a kind Video Marketing Ideas 

In any case, making a video that expands client commitment is no problem. Despite where and how you are creating your video, it requires fund, vitality, and time. Be that as it may, fret, not! Here are some extraordinary yet straightforward video showcasing thoughts you can apply to your advertising systems: 

Don't simply zero in on deals, be a visual narrator 

Each brand is attempting to ace the specialty of deals on the web. This, by and large, turns out to be very irritating for clients and other possible clients. Rather than simply zeroing in on driving up deals, share the account of your image. Make an association with your intended interest group. On the off chance that you need some additional assistance, you can generally look for the best video editorial manager for YouTube. 

Your video technique ought to spin around the worth you need to give to your clients. Zero in on the enthusiastic part of the video. Keep in mind, it is tied in with associating with potential clients as opposed to flaunting how great you are as a brand. Having a CTA button joined to your video will expand the site traffic, notwithstanding, it shouldn't dominate the story you are attempting to tell. 

A little humor never executed anybody, so remember it for your videos 

Keep in mind, the capacity to focus of a grown-up is around eight seconds. Along these lines, center around utilizing those initial couple of moments to truly rope in your watcher. Clients by and large watch videos to overlook the truth of living an exhausting 9 to 5 life. Furthermore, since everybody is fundamentally inhabiting work, they need some sort of a split to simply move away from the dullness. Thus, don't be a drag. 

Recognize what your crowd likes and attempt to fuse it into your video promoting techniques. Regardless of whether it's humor or mainstream society references, your crowd directs your video content. While you serve your crowd, additionally make sure to stay aware of industry patterns. It's basic to recognize what's happening in the business with the goal that you can settle on better educated imaginative decisions. By doing this, you will likewise get a thought regarding how you can make your video content additionally captivating. Be that as it may, recall, don't duplicate any other person's thought. 

Commitment is the watchword 

Attempt commitment methodologies. Pose inquiries, share fascinating measurements (however don't profound jump into maths), offer important hints/recommendations, and so forth. Prior to shooting a video, attempt to address this inquiry - Why would it be a good idea for me to put my time in this video? This is simply the specific inquiry your crowd pose, as well. Does this video make them snicker? Does it add as far as anyone is concerned or does it show them something new? Before you plan your video advertising procedure, focus on these inquiries. 

Always remember the site improvement columns 

Without a doubt, the video worth can be handily improved by growing the SEO field through different web crawlers. Before you start sharing the video or video collection on computerized stages, it is fundamental to grapple its substance with SEO strategies. This guides the web index arachnids to decipher your substance for the crowd and enhance your videos. 

Consequently, guarantee your videos have enough applicable catchphrases. Additionally, on the off chance that you need to offer one of a kind substance to your crowd, aside from SEO, your video procedure should zero in on exceptional titles and point by point portrayals. 

Try not to lecture, teach your clients 

People learn constantly, isn't that so? One approach to make your video showcasing technique marginally more purchaser agreeable is by adding a component of data to your videos. You will basically be teaching your clients through videos. Help your crowd comprehend the elements of your items and administrations, some unfamiliar privileged insights about the brand or its items or if conceivable, give them a sneak look into something that is not out in the market yet. Everybody cherishes some selective substance. Thusly, you will start to frame a relationship with them. 

Let your clients do some talking on your videos

Would you be able to think about all the occasions you evaluated another item or a brand after your companion prescribed it to you? Better believe it, we have all done that a lot of times. Your clients' experience can truly make something happen for your image. As opposed to overviews and contemplates and frequently even the brand's own announcement, individuals will confide in a client's tribute - regardless of whether an outsider or their companion. 

On the off chance that you need to stick out, at that point rather than text, these tributes can likewise be an aspect of a video. With a foundation score that coordinates the vibe of the video and some altering aptitudes, it will get a bigger number of hits than the 'client tributes' part on your site. Old clients, new clients - associate with the greatest number possible.

Thanks again as always for stopping by the #trending in video blog. Whether you are in Seattle, the Pacific Northwest or elsewhere, I hope you can apply these tips to your own video production company. Thanks again and take care!!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.