#trending in video - September 30, 2020

Good morning and welcome to the #trending in video blog brought to you by Best Made Videos®. We are based in Seattle in the beautiful Pacific Northwest and we produce live event videos and wedding videos. We use this weekly video marketing blog to keep you up to date on all of the latest trending news in the world of videography, video marketing and more! Today we are looking at an article from finsmes.com

In the most recent decade, numerous organizations have understood the huge job videos have in legitimately showcasing to buyers. With the correct video content, you can acquaint your organization with your intended interest group better. You get the chance to share more data about your business, and accomplish your objective of expanding deals or leads for the organization. 

An all around created video that enhances the watcher and lifts brand mindfulness can assist you with accomplishing your ideal advertising objectives. However, how would you make a convincing corporate video? This is a worry numerous business people battle to reply. On the off chance that you end up at a misfortune about how to begin, here are six helpful hints you can utilize. 

1. Know Your Target Audience 

Making a viral video that everybody adores is an amazing advertising procedure. In any case, this isn't something that each business gets the opportunity to accomplish, and such endeavors, as a rule, wind up being useless. It's prudent rather to actualize a video promoting methodology that centers around your intended interest group. By doing this, you're good to go to accomplish your advertising destinations like expanded traffic, higher deals, and more prominent brand mindfulness. 

Do your exploration to comprehend the necessities and inclinations of your crowd. A portion of the perspectives you have to give close consideration to are: 

Their language of correspondence, which you can use to all the more successfully pass on your message 

The channels they use to expend video content 

Your intended interest group's needs, difficulties, and inclinations 

When you join these components, it'll be simpler to accomplish your organization's promoting objectives. A corporate video creation Miami organization can likewise get you out and ensure the videos you make reverberate well with your intended interest group. 

2. Draw Out Your Personality 

Crowds love watching videos that are energizing and fun. Accordingly, ensure your videos are engaging and draw out your image's special character. By doing this, your intended interest group will better identify with your image. The most ideal approach to accomplish this is by distinguishing the novel perspectives that set your business apart from your rivals and remembering it for your videos. 

3. Try To Optimize Your Videos With SEO Content 

You ought to likewise join SEO rehearses while making a corporate video. This is critical as it permits you to feature your image to its likely clients. Keep in mind, Google for the most part lists YouTube videos. This implies your image will show up whenever a particular expression or watchword gets looked on the web. You can enhance your videos in different manners, including adding abbreviated connections containing suggestions to take action, urging planned customers to look at your point of arrival or site for an extraordinary offer, or remembering watchwords for the video depictions. 

It's likewise savvy to exploit the labeling highlight on YouTube. This component sets up your video's importance and sorts it close by other related videos. It likewise expands the odds of watchers looking at your video while viewing related ones. 

4. Catch Your Viewer's Eye Within A Few Seconds 

The normal ability to focus of watchers is around ten seconds. Along these lines, you have to make drawing in content inside the initial 15 seconds. On the off chance that you don't, you hazard losing your crowd's consideration and, therefore, they won't watch the video till the end. 

Making a presentation with clear and energizing visuals to intrigue and draw your watcher's consideration is one method of doing this. You ought to likewise give a valiant effort to draw out the motivation behind the video directly toward the beginning. 

5. Utilize Your Videos To Share Stories 

Structure a passionate association with your intended interest group utilizing rousing or amusing videos. This is significant on the grounds that great narrating permits you to showcase your video more viable. This kind of videos likewise works admirably of catching the watcher's eye, as proven by sharing details. 

The utilization of stories additionally is an incredible thought since it permits you to address complex thoughts or circumstances in a rearranged way. Stories help your crowd better comprehend your motivation, since you're introducing it to them in a language and structure they can undoubtedly identify with. As you make your video, make a point to do the accompanying: 

Get individual 

Give motivation 

Clarify a pattern 

Show your skill 

Show a cycle 

6. Utilize A Professional Voice 

While making corporate promoting videos, talk with demonstrable skill and clearness. Something else, your watchers may see you do not have the important experience to talk before the camera. This will at that point hurt your image's notoriety. On the off chance that you wish to dodge this, employ experienced individuals to get you out and draw out the organization's most ideal picture. 

Conclusion 

Making a convincing video is essential in the event that you need to accomplish your promoting objectives. The tips above will assist you with making high-caliber, drawing in videos that can get more clients and fortify your relationship with existing ones.

Thanks again for stopping by to check out the #trending in video blog today. Whether you are based in Seattle, the Pacific Northwest or elsewhere, I hope you can improve your video production strategy using some of the video marketing tips we shared today. Thanks again, take care and please stay safe. Chat soon!!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.