Welcome to the #trending in video blog from Best Made Videos®. We are a Seattle-based live event wedding videography and video production company and we use this video marketing blog to keep you up to date on all of the latest trending news in videography and video production in the Pacific Northwest and beyond!
On the off chance that video wasn't a piece of your everyday life toward the beginning of 2020, it positively was by mid-March. The COVID-19 pandemic has quickened the appropriation of numerous advanced patterns and new methods of correspondence on a worldwide scale. The most recent details highlight a 60% expansion in video utilization worldwide since the pandemic started.
While we envision social removing numbers will move back to pre-pandemic levels all through 2021, the estimation of video is staying put.
Video development and its impact on promoting
To see where video is going, it's useful to take a look at the past. We've made considerable progress since 1941, when the primary TV advertisement broadcasted during a Brooklyn Dodgers and Philadelphia Phillies game, elevating a wristwatch to baseball fans.
The beginning of modern times slung video promoting from a TV undertaking to your PC — at that point in the end to your cell phone and tablet. In February 2005, YouTube hit the scene, and after seven months, the channel's first popular video — a Nike promotion — hit 1,000,000 perspectives.
Today, one billion hours of video are observed day by day on the stage. Facebook videos have 8 billion perspectives each day and 11% of all the substance transferred is video.
The advantages of video promoting can be found in the numbers. Take these details from the Wyzowl Video Marketing Statistics 2020 report:
• 96% of individuals watched a video to study an item.
• 84% of individuals chose to purchase an item subsequent to watching that brand's videos.
• 66% of individuals said their favored method to find out about an item was by watching a short video versus the following most noteworthy technique for understanding content (18%).
• People are twice as liable to impart videos to companions than other substance types.
It's an advanced world, and numerous purchasers go through hours out of each day looking through feeds on their telephones. For their thumbs to stop on your substance, you have seconds to stick out. That is the place where video comes in.
Video promoting patterns for 2020 and past
The requirement for a brand to accept video is clear. Yet, the space is becoming busy as more videos are hurled on the web. In 2020 and into 2021, advertisers need to create videos that are vital, intelligent and imaginative. Here are nine video patterns to consider.
• 360-degree video and computer generated reality. This innovation allows your fans to sit steering the ship of an item and take it for a turn in an assortment of conditions you can handle — without the expenses and coordinations of actually shipping individuals to these areas.
• Animation. Liveliness is an extraordinary choice for showing your theoretical thoughts, items that are in the idea stage and areas where surprisingly realistic shots aren't possible. There's no restriction on where movement can take you, and it's an incredible method to add a portion of present day energy to a set up brand.
• Behind the scenes content. We're eating up credible looks into others' lives during video gatherings, and your fans need the equivalent from their #1 image. Show the unscripted side of your organization. That energetic person who's been collecting motors on the line for quite a long time. Your designing group planning the following enormous thing. Formats, illustrations and standard introductions and outros can help less-created videos stay on-brand.
• Live video. Legitimate, in the background substance can be facilitated on live videos on Facebook and YouTube. These give channel-explicit substance to your adherents and permit them to practically go to occasions like item delivers and instructive talks. Taking live occasions further by facilitating Q&As during the transmission permits you to draw in with watchers continuously and make important associations. Stages regularly focus on live videos in calculations, so a live video is bound to be seen by your devotees, also.
• Search streamlining. For accessible stages like YouTube, having search-improved videos is an absolute necessity to guarantee that your substance springs up when somebody is looking for a how-to or item. Adding pertinent catchphrases, hashtags, labels, document names, titles, depictions and shut inscriptions helps the probability that your videos will rank in query items and snatch more perspectives.
• Platform-explicit video. Today most online media stages uphold local video. Nonetheless, the organization and length of that video shifts dependent on the reason for your channels. Heading into 2021 and past, we're seeing brands create customized video systems for their channels, giving fans extraordinary encounters on every stage. That is especially obvious with long-structure versatile video content, which requires a drawn out system to get right. IGTV dispatched in 2018, and the stage is a rising star for displaying longform video, including instructional exercises, Q&A conversations, in the background takes a gander at your image and the sky is the limit from there.
• Ephemeral substance. Social destinations with transitory substance that is just accessible for a short time, as Facebook Stories and Instagram Stories, are expanding in prominence and offer video an ongoing, individual feel. Most channels either offer this usefulness or are currently turning it out, including YouTube Stories, LinkedIn Stories and Twitter Fleets. Devotees see transient substance preceding it vanishes, so you'll need to make content that feels selective and opportune. The principle objectives of impermanent substance ought to be to deliver a prompt reaction (for example peruse an article or pursue a bulletin) or lift commitment (react to an inquiry, share client produced content).
• Testimonials. Client tributes aren't new, however their prevalence isn't easing back down as we investigate 2021. Planned clients discover surveys from different clients significantly more credible than a producer's message. There's nothing similar to seeing somebody's face light up with feeling while talking about how an item has encouraged that person develop their business.
• Dynamic shooting gear. Video shoots are not, at this point restricted to a square shaped camera attached to a stand. With drones, gyro stabilizers and perspective cameras that can be affixed onto a moving item, you can get considerably more unique, in-the-activity film to draw in your crowd and recount an all the more balanced story.
Prepared to inhale new life into your video procedure for 2021? Investigate your alternatives and have a great time.
Thanks again for stopping by! Whether you are in Seattle, the Pacific Northwest or beyond, I hope you can use this video marketing blog to take your video content creation to the next level and beyond! Thanks again and take care!