47 Video Marketing Statistics for Ecommerce Business Owners (2025)
The first television advertisement was shown by the Bulova watch company in 1941. It was a 10-second spot during a Brooklyn Dodgers vs. Philadelphia Phillies game with the succinct slogan "America runs on Bulova time." The Phillies won that day, the ad cost $9, and less than two decades later, the television advertising industry was valued at $128 million.
Today, the descendant of that Bulova spot is video marketing, a digital marketing strategy that includes video ads, branded entertainment, virtual reality experiences, educational and instructional content, personalized sales videos, and more—any tactic that uses videos to build brand awareness, connect with audiences, and drive sales.
The state of video marketing at the moment and its potential future are depicted in the following statistics. Start selling your products on YouTube from Shopify
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47 essential video marketing statistics for ecommerce
Statistics on video views Video marketing adoption statistics
Video advertising statistics
Statistics about video marketing strategy Video marketing ROI statistics
Statistics from video marketing analytics Statistics about video marketing content Video marketing performance statistics
Video marketing channel statistics
Video marketing video creation statistics
Video marketing involves creating video content and using it to promote a company or product. The following statistics about video marketing show how marketers use video to get results. Video viewership statistics
1. Every month, roughly 92% of internet users worldwide watch videos online. 2. In the US, the top video property is Google, with more than 258 million unique viewers in March 2024.
3. In 2024, social video content was watched by internet users in the United States for about 52 minutes per day. By 2028, this is predicted to reach 57 minutes.
Video marketing adoption statistics
4. 82% of marketers say video content is becoming more important to their companies.
5. In 2024, 78% of businesses planned to make more videos.
6. In 2024, 41% of B2B marketers planned to scale video marketing content distribution.
7. Most marketers (81%) have a specific video marketing budget, representing 41% to 60% of total marketing spend.
Video advertising statistics
8. Global advertisers spent about $176 billion on video ads in 2023.
9. US advertisers spent $69 billion in 2022 on video ads—more than any other country.
10. 70% of US marketers call social media video a “must-buy,” and 69% say the same for connected TV (ads that appear on TVs connected to the internet).
11. Analysts expect US connected TV (CTV) ad spend to increase by 13% in 2025.
Video marketing strategy statistics
12. A struggle to develop an effective video strategy is cited by 33% of marketers. 13. 53% of businesses use streaming videos for live events.
14. In online videos, 78% of video marketers use accessibility features like captions, audio descriptions, and transcripts. 15. Nearly three-quarters of marketers (74%) take advantage of muted playback for their marketing videos.
16. About half of video marketers (48%) add videos to blog posts to generate leads.
Video marketing ROI statistics
17. 41% of marketers say that their organizations see a high return on investment (ROI) from video marketing.
18. Video content has the strongest ROI compared to other content types, according to 32% of marketers.
19. Product videos have a higher ROI than any other type of video content for 66% of video marketers. The most effective videos for ROI, lead generation, and engagement are live-action, short-form videos. Video marketing analytics statistics
20. 28% of video marketers analyze engagement graphs and heat maps as a source of video performance data.
21. 19% of marketers monitor web traffic sources for video marketing content and 14% track embed locations.
Statistics about video marketing content 22. 83% of video marketers believe that short-form video content of less than one minute should be the best length. 23. At 71%, brand video is the most popular video marketing content type.
24. Values-based video content (including company culture videos) is the second-most effective video type for lead generation.
25. About half of organizations (51%) have invested in product videos, 39% in customer testimonial videos, and 21% in user-generated content (sales).
26. With 42% of organizations investing in how-to videos and 40% in explainer videos, these marketing strategies are the most popular formats for educational and instructional videos.
27. 39% of B2B marketers report using testimonial videos for marketing purposes, and 45% say the same for explainer videos.
28. 48% of video marketers say they intend to spend the majority of their future budgets on live-action videos, 30% on animated videos, and 21% on screen-capture videos. Statistics on the performance of video marketing 29. Video marketing effectively increases brand engagement for 85% of marketers. 30. 87% of marketers say video marketing increases brand awareness.
31. 86% of marketers say video is an effective marketing tool for educating audiences about a product or brand.
32. According to representatives of the organization, conversion rates for video marketing match or exceed those of other content formats. 33. According to 70% of sales teams, sales videos perform better than any other type of content at driving conversions. Statistics about video marketing channels 34. Social media is the most important marketing channel for video content, according to 63% of marketers.
35. For lead generation, 53% of video marketers use social media videos to drive landing page links. 36. The majority of video marketers (77%) host online videos on YouTube. Vimeo and Hubspot tie for second, each with 36%.
37. 27% of viral marketing videos are YouTube videos, making the platform the most popular host of viral marketing content. TikTok comes in second with 24% of viral marketing video content, and Instagram takes third with 18%.
38. 89% of Gen Z audiences watch videos on YouTube, and 71% of the demographic consumes video content on TikTok.
39. 90% of video marketers use YouTube videos for marketing purposes and 86% use Facebook.
40. In 2024, 67% of marketers worldwide plan to use Instagram more for video marketing in the future.
41. Meanwhile, 66% of marketing professionals hope to use YouTube more for video marketing.
Video marketing video creation statistics
42. The biggest challenge of video marketing, according to 39% of marketers, is finding time for the video creation process.
43. For video editing, 61% of marketers use Adobe Premiere Pro. 44. When it comes to making videos, businesses with in-house video makers face fewer obstacles and achieve higher ROIs. 45. 21% of businesses use freelancers for video creation, and 16% use video marketing agencies.
46. A quarter of marketers report spending between $1,000 and $5,000 on the average marketing video, and 4% report spending more than $20,000.
47. 58% of US and UK adults express distrust for AI-generated video, but 59% of business executives say their organizations use AI tools to generate image and video content.
Video marketing statistics FAQ
How do you get started with video marketing?
To start using online video content to promote your business:
1. Set targets. 2. Research your audience.
3. Plan your video campaigns.
4. Create video content.
5. Make video content available. 6. Monitor performance.
How well does video content marketing work? Video marketing can help you earn more website traffic, increase brand awareness, and boost engagement. For 85% of marketing professionals, video marketing boosts brand engagement, and 87% say it increases brand awareness.
How do you measure video marketing success?
You can use marketing analytics tools to monitor the results of your video marketing efforts. Some marketing teams also use tools like heat maps to track user engagement with video content.