#trending in video - January 13, 2023

5 Video Showcasing Tips For Independent Companies

Research demonstrates that 36% of advertisers use video promoting to increment brand mindfulness. Video promoting permits private companies to contact a more extensive crowd and feature their items outwardly imploringly. With the ascent of virtual entertainment and online video stages, it is simpler for independent companies to make and impart videos to their objective clients. Additionally, it can assist with laying out private companies as industry pioneers, permitting them to show their ability and offer significant data, increment site traffic, drive deals, and convert watchers into clients. The following are five successful video advertising tips for your private venture.

Decide your objectives and main interest group

Before you begin formulating your video showcasing system, you ought to plainly comprehend what you need to accomplish with your videos and distinguish your interest group. That will assist you with making content that resounds with your crowd and meets your showcasing objectives. Deciding your objectives likewise makes it simpler to be aware in the event that your videos are arriving at their advertising objective or yielding outcomes.

It's crucial for track the presentation of your videos to perceive how well they reverberate with your crowd. Doing this will assist you with understanding what's working and what's not and permit you to make any important acclimations to your video promoting methodology.

Put resources into excellent hardware and programming

While you don't be guaranteed to have to have the most costly video gear, prudent to put resources into excellent choices will deliver proficient looking videos. That incorporates purchasing things like a decent receiver, lighting gear, and a camera with high goal.

Use narrating to connect with your crowd

One of the best ways of connecting with your crowd is through narrating. Utilize your videos to recount your business, your items or administrations, or your clients. Doing this will assist you construct an association with your crowd and keep them locked in. In any case, you'll have to put resources into great programming to make connecting with videos to recount your image story. You can likewise find other video creation instruments for different purposes. For instance, you can utilize video creation programming like Synthesia.io to upgrade item promoting videos.

Enhance your videos for search

Making excellent videos isn't sufficient; you really want to track down ways of making them arrive at your ideal interest group. Furthermore, one extraordinary method for doing this is to advance your videos for search to get your videos before whatever number individuals as could be allowed. That remembers involving applicable catchphrases for your video titles and portrayals and adding shut subtitles to your videos so that web search tools can without much of a stretch grasp them.

Advance your videos via web-based entertainment

Online entertainment advances your videos and contacts a more extensive crowd. Share your videos on your business' web-based entertainment channels and important industry gatherings or discussions. Furthermore, remember to incorporate a source of inspiration while advancing your videos. Doing this can urge your crowd to make the following stride, whether visiting your site, pursuing a pamphlet, or making an immediate buy.

Columnist, expert, distributer, and worker pioneer enthusiastically for truth-chasing. Appreciate motorcycling, reflection, and investing quality energy with my girl and salvage dog. Profoundly focused most importantly. Lived in different states inside the USA and successive explorer to the mountains.

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.