#trending in video - January 22, 2021

Welcome to the #trending in video blog from Best Made Videos®. We are a wedding videography and live event video production company in the Pacific Northwest and we use this video marketing blog to keep you up to date on all of the latest trending news in the world of video marketing and digital video production. Today we are looking at an article from business2community.com

Video advertising is turning out to be unquestionably more mainstream nowadays. A developing collection of exploration shows that video promoting is strikingly viable. One examination from 2019 indicated that video advertisers acquire 66% a bigger number of leads than advertisers that don't utilize video content. They additionally get 54% more noteworthy brand mindfulness. Another examination found that 93% of video advertisers have procured another client from their video content in the previous a year. 

You can even bring in cash from YouTube itself, on top of any business you get from your supporters. There are a ton of approaches to adapt your YouTube content. 

There are various extraordinary advantages of utilizing video advertising, including expanding deals. It is profoundly captivating, which improves change rates. Likewise, since videos require a greater amount of a push to make, video advertisers don't have as much rivalry as those that utilization Facebook and other soaked web-based media methodologies. 

Regardless of the various advantages, new video advertisers actually get effortlessly debilitate. Their greatest objection is that they experience issues accepting perceivability for their substance. It is critical to ensure that substance is appropriately upgraded to arrive at natural perceivability on YouTube. 

Watchword research is the main part of YouTube video showcasing. You should know about normal watchword research botches and evade them no matter what. Some basic YouTube catchphrase research botches are recorded beneath. 

Fail to think about the advantages of long-tail watchwords 

Numerous new video advertisers center around nonexclusive catchphrases that appear to have significantly more pursuit volume. Lamentably, these watchwords will in general have much more rivalry also. They likewise probably won't change over very well all things considered. 

Long-tail catchphrases on YouTube are normally better for YouTube advertisers with low spending plans. You should give close consideration to the setting of various long-tail watchwords. You should discover less serious ones that are probably going to drive higher change rates. 

Utilizing Google catchphrase research techniques for YouTube 

Realize that individuals utilize each internet searcher in an unexpected way. They don't search for content a similar route with YouTube as they would with Google or Yahoo or even Pinterest. 

This implies that you can't repeat the catchphrase research methodology from your Google SEO crusades. The hunt volume will be immeasurably extraordinary. A few watchwords that may have a great deal of search volume on Google probably won't have any on YouTube and the other way around. A few watchwords that would be too serious on Google may be reasonable alternatives on YouTube. 

Your catchphrase research system should be changed appropriately to represent these distinctions. 

Utilizing the Google Keyword Planner rather than the privilege YouTube watchword research instruments 

The Google Keyword Planner doesn't have any information from YouTube. You must utilize other catchphrase research instruments all things considered. Here are three of the top watchword research apparatuses for YouTube: 

This catchphrase research apparatus doesn't simply give you a sensible gauge of quest volume for a given watchword. It additionally has a restrictive positioning component that encourages you see the probability that your videos will get perceivability dependent on the recurrence of the watchword in your substance. This is an incredible method to check the probability that you will really rank for explicit terms with your videos. 

This is perhaps the most mainstream watchword research instruments when all is said in done. The vast majority use it to discover the quest volume for catchphrases they are focusing on Google. In any case, Ahref additionally encourages you decide the estimated search volume of different watchwords on YouTube. You can utilize a single word or two-word seed expression to think of groundbreaking thoughts for catchphrases. You will see surmised search volume of every one of them. This instrument is incredible for thinking of a huge rundown of forthcoming watchwords in deciding if they have the pursuit volume that would make them worth focusing on. 

This catchphrase research device gives a ton of helpful data, including the normal inquiry volume and rivalry of various watchwords. It additionally indicates the occasions that the objective catchphrase is appeared in the title and anchor of the video. You can see the entirety of this data with the free form, which is preposterous with numerous different devices. 

You should utilize every one of these apparatuses shrewdly, instead of attempting to rely upon the Google Keyword Planner. The information that you get from them will be much more pertinent to your video showcasing SEO technique.

Thanks again for stopping by! Whether you are located in Seattle, the Pacific Northwest or beyond, I hope you can use this video marketing blog to take your video content creation to the next level and beyond, thanks!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.