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#trending in video - July 26, 2022

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Meta Publishes New Video Planning Guide for Marketers - www.socialmediatoday.com

Video is the most captivating substance design via web-based entertainment, with short-structure video rapidly ascending as the critical correspondence and association medium, across practically all organizations.

That implies that you should incorporate video into your advanced promoting system, and assuming you're searching for how to begin, and how to work out a powerful video approach, this new aide from Meta is for you.

Meta has distributed a new 'Video Planning and Buying Guide', which covers how to lay out a video showcasing process, how Meta's video choices can improve your ongoing promoting plan, an outline of accessible video organizes advertisement instruments, and that's just the beginning.

You can download the full, 31-page guide here, yet here, we'll investigate a portion of the central issues.

The principal focal point of the aide is Meta's 3-step video arranging guide, which takes you through the most common way of laying out your video technique.

Meta video advertising guide

As you can see here, the aide gives direction on the best way to involve Meta's different video advancement choices in your cycle, subject to your objectives.

That system then, at that point, directs you toward the following phase of the manual, with segments taking a gander at how to utilize Facebook video promotions:

Meta video showcasing guide

Alongside FAQs on video promotion draws near:

Meta video showcasing guide

There's likewise an outline of how Facebook video advertisements can supplement your current technique:

Meta video showcasing guide

Furthermore, how to make a more extensive, centered video advancements frame, in light of these key components. There are additionally contextual analysis instances of every one of these cycles in real life.

The aide likewise gives an outline of Facebook's different video organizations, and promotion choices for each.

Meta video promoting guide

Which, critically, incorporates Reels promotions, and how you can take advantage of the rising short-structure video pattern to amplify your span and reverberation.

Meta video promoting guide

There are a few convenient notes here, which could assist with pointing you in the correct course with your Facebook video technique. And keeping in mind that Instagram and TikTok video are obviously a greater concentration as far as short-structure video content, Facebook actually has the broadest crowd reach, and it very well may merit trying different video things with the different devices on proposition to perceive how video can expand your Facebook video promoting efforts.

A few possibly significant contemplations one way or the other.

Thanks again for checking out the Pacific Northwest’s #trending in video blog. Whether you are based in Seattle, the Pacific Northwest or beyond I hope you can use the tips and tricks in this video marketing blog to take your video content creation to the next level and beyond!

Best Made Videos® is a Seattle-based live event video production company and wedding videography company. Please contact us today to help schedule your next video project.

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.