#trending in video - July 26, 2024

9 reasons brands are lifting their video showcasing techniques

In a computerized business economy, serving current and planned clients — who are ending up with increasingly short capacities to focus — is turning out to be progressively significant yet additionally somewhat of a test. Whether a brand chooses to post more significant, important substance on its YouTube channel or TikTok stage, now is the ideal opportunity for video commitment.

If not, the organization might be passing up a great opportunity essentially on hoisting in a steady and powerful way. Here, nine specialists from Quick Organization Leader Board share how entrepreneurs are utilizing video showcasing to advance their brands' items and administrations, and how this methodology has been useful to their foundation's prosperity.

1. IT ANSWERS Every now and again Posed Inquiries ABOUT OUR Image.

We use YouTube as a stage to fabricate expert in our specialty. It's the second greatest web crawler, so we deal with it like one by noting FAQs from our possibilities and existing clients. We likewise use it to advance our items and administrations to new crowds. It's been exceptionally powerful. - Solomon Thimothy, OneIMS

2. IT Empowers Organizations TO SHARE Drawing in AND Important Substance.

TikTok is shockingly important with high commitment and low client obtaining cost. Indeed, even brands that probably won't see a fit frequently flourish by taking advantage of their viral potential and tremendous client base. The stage's high speed of content sharing drives quick brand mindfulness. While not all organizations will succeed, those that truly do frequently see significant results at preposterously low expenses of securing. - Jack Borie, Ubix Labs

3. IT Gives AN Extra Stage To BRANDS TO Advance Item AND Administration UPDATES.

At our business, we're tackling the force of YouTube and video promoting to exhibit our image's items and administrations. By making drawing in and enlightening videos, we've had the option to contact a more extensive crowd, increment brand mindfulness, and drive more traffic to our site. - Stephen Nalley, Dark Briar Counsels

4. IT GIVES CURRENT AND POTENTIAL Clients Admittance TO Instructive Instructional exercises.

By making item instructional exercises, client tributes, and in the background content, brands become fundamental. Joining forces with powerhouses and live streaming occasions has extended our span and commitment. These methodologies have been fruitful, expanding brand perceivability, client commitment, and consumer loyalty, as confirmed by higher video sees, expanded item requests, and positive input. - Maria Alonso, Fortune 206

5. IT REPLACES Customary MANUALS WITH Scaled down Educational Organization GUIDES.

We've changed both outside advertising and inward preparation by utilizing YouTube. Connecting with item demos and instructional exercises supplant customary manuals, while interior cycles are currently reduced down video guides. This visual methodology has helped client commitment, smoothed out worker onboarding, and fundamentally worked on generally speaking proficiency and brand steadfastness. - Karen Gilhooly, Genuine North Cooperation

6. IT Assists Charities With featuring THE WORK THEY ARE DOING ON Significant CAUSES.

The Zain Jaffer Establishment supports some film narratives that feature the work it does in fields like water, social business, and such, which are posted on our charitable site. Beside this, I have made video interview appearances on CNBC, etc. It is certainly a decent move. Individuals these days favor videos to understanding text. - Zain Jaffer, Zain Adventures

7. IT Grandstands Client Examples of overcoming adversity.

Share genuine examples of overcoming adversity and tributes from fulfilled clients. This social confirmation can be exceptionally influential and urge new clients to attempt your items or administrations. - Britton Bloch, Naval force Government

8. IT Makes Item Correlations with Customers Settle on BETTER Choices.

We don't involve YouTube ourselves as a B2B promoting organization, as we view direct deals as more powerful. Yet, for our B2C clients, we've seen extraordinary progress in making item examination videos that feature the exceptional highlights and advantages of their contributions contrasted with contenders. These videos will generally rank well in search and draw in high-plan clients. - Frederik Bussler, Bussler and Co.

9. IT Improves THE EXPERIENCE Among Sales rep AND CLIENTS.

We have made many FAQ videos utilizing Synthesia.io that our sales reps share with clients. The videos additionally live on our site alongside our blog. Our capacity to just make sense of what we do has significantly further developed utilizing artificial intelligence produced video creation apparatuses. - Barry Lowenthal, Inuvo, Inc.

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.