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#trending in video - June 28, 2023

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Video seeing falls however advertisers stay hopeful

During the 1980s a famous TV program in the U.K. was named Why not, and it included movement thoughts for youngsters as an option in contrast to staring at the TV. In the resulting years the accessibility of channels and video content has extended hugely.

There are indications of a stoppage, be that as it may. Despite the fact that video content remaining parts one of the top decisions for advertisers to help deals and increment traffic and brand mindfulness, customers invested less energy watching on the web videos this year than in 2022. Is it true that we are dropping out of affection with streaming?

(By and large, watched 17 hours of online video content each week in 2023. This was two hours not exactly last year.

Does this imply that the video medium isn't the ideal one for sponsors to utilize? At this stage the signs are that despite the fact that change is going on, video content and its job as a publicizing apparatus stays solid. This isn't least since video cuts stay a well known type of shareable internet based content.

At the point when this works, it can drive client commitment, support brand mindfulness, and carry organizations into a range with expected crowds.

As per The Territory of Video Showcasing 2023 review by Wyzowl, in excess of 70% of brands who made video promoting content in 2022 made online entertainment videos, practically a similar offer as explainer videos. Show and tribute videos followed, with 50% and 46 percent divide between brands.

Shoppers will likewise utilize videos to dive more deeply into an item or administration and get input from different clients. Information recommends that in 2021 purchasers invested 30% more energy watching on the web videos.

Albeit 2023 saw a slight fall in web-based video utilization, the level remaining parts over that of 2018 and 2019. YouTube and LinkedIn were viewed as the best stages for video showcasing. Interestingly, Twitter and Snapchat were the most ineffective stages for the medium.

YouTube was the most generally utilized video promoting stage, with a 90 percent divide between respondents. Next up was Facebook, with a 86 percent share, trailed by Instagram and LinkedIn, which both had a 79 percent share.

Snapchat is utilized by just 13% of brands. TikTok is utilized by 35% of respondents, and Twitter follows with a 54 percent divide between advertisers. As far as subjective evaluations, Twitter and Snapchat were by and large viewed as incapable across many missions.

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.