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#trending in video - March 31, 2021

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Today on the #trending in video blog we’re looking at an article from qrius.com all about video marketing. Whether you are in Seattle, the Pacific Northwest or beyond, I hope you can use the video marketing tips in this blog to take your video content creation to the next level and beyond!

Video in 2020 has at last entered our lives. Indeed, even the individuals who didn't plan to begin making video content started to make. Here are the top video advertising patterns for the following year. 

Live videos 

In 2020, numerous individuals needed to make content under states of "knee-high" limitations, which presented another pattern for live, genuine videos. Today it is the most well known substance in different ways, surveys, interviews, showings of products or administrations. 

TikTok style 

In the event that you look through any online media feed, you'll notice that pretty much every video utilizes the fun, quick, and enthusiastic style that is well known on TikTok. These short videos clarify or talk about something utilizing dance moves, entertaining jingles, deceives or tricks. The stunt of this style of video is the blend of data and amusement. 

Individual video communications 

Because of the pandemic, we needed to figure out how to convey in video design. Organizations currently make customized video messages for their clients or accomplices, which works considerably more viably to assemble faithfulness than calls or letters. 

Longer arrangement videos 

Presently individuals are prepared to acknowledge longer videos on the web. On account of the usefulness of famous video stages, they would now be able to get back to the second in the video the latest relevant point of interest. The primary video ought to be fascinating and significant to the watcher. 

Video length 

Videos from 65 seconds to 5 minutes work best via online media. This is proven by Facebook insights. 

Instructive video content 

Instructive videos are perhaps the most pursued kinds of video content on the web, from FAQs, item surveys to online schooling. 68% of buyers like to watch videos to find out about new items or administrations. 

Intelligent videos 

Intelligent video can be of various organizations, computer generated reality or a game and related components. The primary concern is that you need to give clients something to do when they watch the video. Try not to allow them to quit watching. Clients who watch your video are as of now communicating with your image and are bound to proceed with that collaboration. 

Captions 

Countless clients watch videos on informal organizations without sound. There are numerous purposes behind this: from the reluctance of associates to hear what is close to them on the screen, to watching videos in broad daylight puts on their telephones and general disturbance about the sound. Captions and on-screen directions or data are fundamental to guarantee that the video content completely contacts the crowd. 

Vertical video 

An individual sees 80% of the substance from the cell phone screen, and this is forever its vertical position. Because of vertical substance via web-based media Instagram and TikTok, the vertical video design is currently going standard. Presently you can even transfer videos in vertical arrangement to YouTube to get more supporters with alternate points of view. 

Microvideo 

The objective of overly short videos is to complete before the "skip" choice shows up, while as yet keeping the client intrigued. These videos ought to be dynamic, with clear and drawing in visuals.

Thanks again for stopping by! Whether you are a Seattle-based live event video production company or wedding videography studio, I hope you can use the video marketing tips in this blog to take your video content creation to the next level and beyond! Take care!!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.