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Are Your Video Marketing Efforts Doomed? Discover What the Pitfalls Are - www.inc.com

Is it true that you are wanting to preorder an iPhone 13 tomorrow first thing? In the event that you've at any point done as such previously, you realize that to not wind up hanging tight weeks for your new iPhone, you need to put in your request as near 8 a.m. EDT as could be expected. That is when preorders start, and it doesn't take long for transportation to broaden well past dispatch day on the off chance that you don't move rapidly. 

That cycle is somewhat of a bad dream, frankly. In the first place, preorders are never truly inhabit precisely the second you expect, prompting continued invigorating of the site page until the store is accessible. Then, at that point, you need to rapidly pick the choices as a whole and navigate different screens to get the gadget you need. 

Presently, notwithstanding, Apple is fixing a most exceedingly terrible aspect regarding preordering the iPhone. It's actually very splendid. At the present time, you can visit the iPhone 13 page on Apple.com and decide to "prepare for preorder." 

Consider it kind of a pre-preorder. You can choose the iPhone you need to purchase, choose whether you need to exchange your old gadget, pick how you need to pay, and save your truck for Friday morning. In case you're utilizing Apple Card, it will check to be certain you have sufficient accessible credit, and set up your regularly scheduled installments. 

You'll in any case need to return on Friday morning, and conveyance accessibility is still first-come, first-served. Be that as it may, the cycle is unquestionably going to be quicker and less distressing if you should simply click a button to conclude your request. 

See, I realize that for the vast majority, each of that sounds pretty strange, however that is the stuff to get an iPhone conveyed to your home on dispatch day. In case that is critical to you, the problem has quite recently been something you've needed to live with previously. 

In any case, nobody ought to need to go through that, and it's great that Apple is at last tackling the issue. That is particularly evident thinking about that Apple has consistently valued the experience it gives its clients. Whenever that experience is unique in relation to the guarantee you make, there's a distinction. Preordering an item, just to get to the furthest limit of the interaction and find you'll need to hang tight a month for it to be conveyed, is a disappointing encounter. 

Here's the reason I call attention to this - it's as great a model as any of one of the main standards for any organization: Make it simple for your clients to give you cash. That may appear glaringly evident, yet truly, most organizations do a ton of things that make it hard- - in any event, harder than it ought to be. 

It's not simply disappointing preorder processes, by the same token. Each time a client strolls into your store and can't discover what they're searching for, either on the grounds that the format is confounding or there's nobody to help them, you're making it hard. Each time a client looks out for hold or doesn't get a reaction to the email they sent, you're making it hard. 

There are likely 1,000 different ways each organization makes it harder than it should be to work with them. Sorting out those trouble spots and killing them- - at any rate, however much as could be expected - lets your clients know that you esteem them. It additionally has the advantage of the way that when you make it simpler for individuals to give you cash, they're bound to do precisely that. For Apple's situation, I have presumably that is valid.

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.