#trending in video - September 1, 2021

The Ultimate Video Marketing Strategy for 2021 - www.martechcube.com

Video promoting has advanced as quite possibly the most impressive systems for showcasing, publicizing, and developing brands on the web. An ever increasing number of crowds are interfacing with videos today in 2021, than at any other time. 

Organizations can at this point don't get by utilizing text-based substance and pictures alone, these days, that is less engaging and less captivating for customers who are overpowered with live web based, intelligent 360 videos, increased reality (AR), and so on In the US, advanced video showcasing is an industry of $135 billion. This implies organizations are understanding the worth of video showcasing and putting resources into its turn of events and conveyance. 

To assist you with diving more deeply into video showcasing and how might you begin, Martech Cube is here! 

What is Video Marketing? 

In basic words, video advertising for business is tied in with using videos to advance and market your items and administrations adequately. Connecting with your possible clients and target crowd, further developing commitment, instructing clients, and eventually boosting transformation rate. 

For that to occur, however, utilize video deliberately and innovatively, rather than grinding away to just confirm it of a plan for the day. You need to focus on utilizing the medium to enhance your endeavors, convey your message, and assist you with accomplishing your showcasing objectives. 

How Video Marketing is Gaining Prominence? 

Video promoting is significant in light of the fact that it is perhaps the most liked and compelling types of media we utilize nowadays. In the course of the last one and a half many years, our innovation as far as gadgets and availability, just as the correspondence stages, for example, online media and administrations like YouTube and OTT stages we utilize each day, have advanced to have the option to convey video content without a hitch, actually like it used to be with text and pictures. 

According to insights, 70% of advertisers in 2021 accept that videos showed a positive Return on Investment (ROI). With regards to utilizing videos, 92% of advertisers utilized video last year in 2020. One of the significant advantages of video promoting is purchaser instruction. According to a new report by Wyzowl, 94% of individuals report watching explainer videos to get familiar with an item or administration and 84% announced that video content affected their buy choice. 

Videos have turned into a center mainstay of current advertising, not just catching the consideration of the intended interest group yet in addition assisting organizations with positioning higher in the SERPs 

Video Marketing Services and Agencies 

Did you know almost 95% of advertisers rely upon videos to showcase their image? As indicated by the information from Wyzowl. That implies you can't bear to be one of only a handful of exceptional brands out there that are not creating extraordinary video content routinely for their crowd. 

You can likewise recruit a video showcasing office that can help you in upgrading your video promoting abilities. With the assistance of a video promoting organization, you can make, clean, and convey world-quality video content that will interface with your intended interest group. These offices can especially help you in presenting the video on the right channels so you can augment your scope, commitment, perspectives, and income. Based on your objectives, the organization can put your video on the channels that best suits you. 

Top Video Marketing Tips for framing your Ultimate Video Marketing technique 

Start with Your Video Marketing Goals 

The underlying advance is to make your video promoting technique is illustrating your video advertising objectives. In a perfect world, you will need to foster a video for each phase of the promoting pipe. Be that as it may, first and foremost, you should choose which stage is the most critical to target. 

Assuming you need to draw in new clients to your image, you will need to assemble a mindfulness stage video. Assuming you need to connect with your intended interest group, you will have a thought stage video. In case you are near settling the negotiation and complete deals and need to support your possibilities, you should make a choice stage video. You can likewise cause a video to charm the people who to have as of now bought from you, or an inside video to assist with spurring your group or select new workers. 

Show item arrangements 

Eventually, possibilities need an item or administration that settles their issue. Make video interviews with your clients who have viewed your item to be truly successful and cherished it or just set up how-to-videos on your site and web-based media stages. This is perhaps the best approaches to draw in expected clients. 

Make it light yet with passionate allure 

In General, it is ideal to keep your video made to focus on the crowd sensational and carefree. You may be contacting different brands and clients, yet toward the day's end, you are as yet conversing with a your possible individual client. Try not to make a corporate platitude of a video, rather use activity or catch in the background activity to draw in your crowd. Attempt to make some enthusiastic allure as set off feelings live in the personalities of the crowd for a more drawn out timeframe.

Thanks again for stopping by today to review and check out the #trending in video blog! If you are looking for a Seattle-based live event or wedding videography company, please consider Best Made Videos® for your video marketing needs. Please take care!!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.