#trending in video - April 14, 2021

Today we’re looking at an article from designmodo.com on the #trending in video blog. We are Best Made Videos®, a Seattle-based live event wedding videography and video production company and we use this video marketing blog to keep you up to date on all of the latest trending news in the world of videography, video production and more!

Numerous individuals imagine that making and transferring a video cut utilizing a video creator is a muddled interaction. In any case, in truth, it's in reality simple, fun, and exceptionally successful, regardless of whether you are different to it. This is the reason a ton of online organizations today use video showcasing to advance their items and administrations. 

Here are a portion of the manners in which video showcasing will help your business: 

Advances Trust 

As per measurements, more than 3/4 of purchasers feel that videos are more dependable than customary pictures and different types of pictures. This implies that on the off chance that you need to viably incorporate a video promoting procedure into your general showcasing technique, you should initially persuade potential clients why they should confide in you with their most significant data. 

Your site content, for instance, can assist you with doing this. By giving clear, compact, and valuable data about your item pages, you can persuade your clients that you're not kidding about the thing you're offering or selling. 

Improves Brand Recall 

About 80% of clients recollect a video they watched throughout the most recent 30 days. This implies that it's simpler for individuals to recall a video cut they observed instead of a picture or an article they saw or read on the Internet. 

At the point when your crowd or potential clients recollect your video, they can consequently review your image. This means more leads and changes. At the point when these individuals make the most of your videos, they likewise share them on their own web-based media pages, accordingly growing your online reach. That is the reason it's critical to make your videos as essential as could be expected, to the purpose of becoming a web sensation. This guarantees that individuals will be completely mindful of your business and your image. 

Improves Google Rankings 

At the point when an individual watches a video on your site, they stay any longer on your site. Longer openness not just forms trust among you and your crowd, yet in addition signals web indexes, similar to Google, that you're a trusted and top notch site. 

On the off chance that you have a video on your site, you're multiple times bound to appear on the primary page of the query items. That is the reason it's an absolute necessity to upgrade video content for SEO or website streamlining. How would you do that? Here are basic hints to follow: 

Think of titles and portrayals that'd interest your intended interest group. Remember to add your catchphrases to the titles and portrayals too. 

Add a connect to your video that guides the crowd to your site, where you show your items and administrations. 

Investigate intuitive videos to improve client commitment. 

Continuously call likely clients to-activity explanation to push them to make a buy or go to the following stage. 

Lessens Advertising Costs 

Another advantage of utilizing videos for your web based promoting effort is that making them involves low expenses. Most video facilitating stages, where you can transfer your videos and utilize a scope of inventive designs that will permit you to advance your image successfully, offer their administrations for nothing. 

Guarantee that you make your video content available to your crowd, and that the videos can be played without any problem. 

Last Thoughts 

Showcasing with videos can be extremely fruitful if a business concocts great video content. Very much made videos containing data the watchers discover fascinating and significant will certainly urge them to look at what your business has to bring to the table. 

When arranging your next web based advertising technique, you should fuse video showcasing into your general promoting procedure. Your videos ought to be connecting with, instructive, and clear, all of which will assist with building your image.

Thanks again for stopping by! Whether you are in Seattle, the Pacific Northwest or beyond, I hope you can use these video marketing tips to take your video content creation to the next level and beyond, thanks and take care! Stay safe!!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.