#trending in video - April 12, 2021

Today on the #trending in video blog we’re looking at an article from bbntimes.com. We are Best Made Videos® a seattle wedding videography and live event video production company and we use this video marketing blog to help you take your video content creation to the next level and beyond!

The best of them have been video showcasing. Private companies have significantly profited by video promoting, because of its more extensive reach. 

As indicated by Wyzowl, 87% of advertisers guarantee that videos have expanded traffic to their site. This presents them the chance to change over more leads and fabricate a reliable buyer base for their image. 

Here are five key advantages of video showcasing: 

1. Creating Leads and Getting More Visitors 

Advanced showcasing is a piece of everybody's weapons store now. Be that as it may, there are levels to advanced promoting, and a business can pick in or quit specific computerized showcasing rehearses. At the point when you select in for video showcasing, you isolate and lift your business from the current rivalry. 

A report from Cisco advises that videos would make 82% of all customer web traffic by 2022. The opportunity has already come and gone to devise advertising videos for your independent venture to have believable presence in the coming years. 

2. Improving Brand Awareness 

Be it item explainers, brand story videos, or Q&A meetings – video content contacts your crowd speedier than anticipated. This is on the grounds that videos are shared across different media channels, and many become a web sensation in a matter of seconds. 

According to HubSpot, over 55% of web clients watch and offer online videos consistently. You can incorporate your business showcasing thoughts with video promoting to make significant videos that improve brand mindfulness and validity. 

Installed videos on presentation pages likewise convey beneficial results. They increment the client's on-page time and teach them about your image's vision and contributions through intuitive visuals. 

3. Building Trust and Engagement 

Trust is the characterizing angle that takes your independent venture higher than ever. Videos assist you with imparting the feelings viably. You can shoot interviews, BTS (behind the scene) videos, client tributes, and so on, to show your enthusiasm for the work and dedication towards your crowd. 

An examination done by IIDE illuminates that around 57% regarding customers feel sure to make an online buy subsequent to watching a related video. On the off chance that they discover the brand's video trustable, their buy goal increments by an incredible 97%. 

Plan the video promoting effort for your independent company to frame a passionate bond with your crowd and endow them with your immaculate administrations. 

4. Adding A Human Touch 

Any type of substance that comes up short on a human touch fails to meet expectations. This is on the grounds that individuals like to cooperate with individuals and not uncovered stores of text and modernized bots. With videos, adding a human touch to all your substance is a cakewalk. 

For a similar explanation, 54% of individuals decided in favor of video content as their favored decision over other substance structures (messages, websites, and so forth) in HubSpot's review. Human touch gives your image a character that improves social commitment, trust, and brand voice. 

You can record explainer aides and brand story videos that have you and your partners. Intuitive videos with your voice and genuine models likewise add the human component to your videos. 

5. Expanding Sales and Conversions 

Not exclusively does video promoting increment the marketing projections, yet it additionally does likewise at a higher ROI. Video content creation doesn't need heavy speculations, and one quality video can serve you heaps of easy revenue as well. 

A report by Wyzowl proposes that video promoting increments direct deals and 80% of advertisers concur with the assertion. The increment in deals and transformations is an aggregate aftereffect of any remaining advantages that video promoting offers. 

Incorporate powerful call-to-activities (CTAs) in your videos without trading off with content quality to dazzle the clients and convert them into clients. 

End 

Video promoting is present day, ROI-situated, profoundly useful for private companies and different video showcasing insights are a tribute to the case. 

Video promoting sets up your business as a novel element in the commercial center and improves your image's mindfulness. 

Intelligent and educational videos endow the crowd, and they promptly convert from prompts clients. The equivalent additionally happens in light of the fact that video advertising customizes your image and adds a human touch to it.

Thanks again for stopping by! Whether you are in Seattle, the Pacific Northwest or beyond, I hope you can use this video marketing blog to help take your video content creation to the next level and beyond. Thanks again and please take care!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.