#trending in video - April 9, 2021

Today on the #trending in video blog we’re looking at an article from ratchetandwrench.com and whether you are in Seattle, the Pacific Northwest or elsewhere, I hope you can use these video marketing tips to help take your video content creation to the next level and beyond!

Social media is progressively turning into the most ideal approach to advertise your business. Truth be told, more individuals see web-based media on an everyday premise than sit in front of the TV, said Jennifer Filzen, originator of Rock Star Marketing. 

Among the numerous things talked about were probably the best sorts of video thoughts for organizations that may not realize where to begin. Here are a portion of those thoughts: 

Client Testimonials 

Retailers can siphon up their own shop all they need, yet it's never going to be pretty much as tenable as getting a real client to talk about their experience. On the off chance that a client is truly content with the work your shop has done, inquire as to whether they'd talk about it on camera, Filzen said. 

The greatest obstacle for this sort of video is inquiring. Numerous shops proprietors track down this awkward, Filzen said, yet the award of recording this and sharing it via online media exceeds that dread of dismissal. 

Show Community Service 

Potential clients love to perceive how organizations are doing the local area. In the event that the shop is engaged with good cause or local area administration, show what the shop is doing. Film the business going to occasions or giving out free oil changes. 

Outwardly showing the client that a business has needs other than themselves is an incredible method to construct positive affiliation and client trust. 

Previously/After 

Filzen pushed what she called "The 3 E's", which are instructive, engaging a lot. Probably the most ideal approaches to do this, she said, is through when pictures. 

Show what a messy air channel resembles and afterward what the spic and span one will resemble. In the event that a vehicle comes in with a terrible rotating appendage, show the tire moving to and fro and afterward show another rotating appendage and what it ought to resemble. 

Obviously these are instructive, yet it is additionally captivating and engaging on the grounds that it makes the client keep thinking about whether they have a comparable issue. 

Exhibit the Why 

Genuineness is significant in these videos. There ought to be planning included, however attempting to be great and cleaned isn't the best technique, Filzen said. Show your energy for the work and for aiding individuals. Make a video explaining to the client why the shop is critical to you. 

Seeing that there is a heartbeat behind the profile and that your business implies a ton to you, makes the client care.

Thanks again for checking out the #trending in video blog from Best Made Videos®. Whether you are a video production company or wedding videography company, I hope you can use the video marketing tips to improve your video content creation strategy. Thanks again!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.