Good morning everyone! We are halfway through the week, I hope it is going well for everyone. We are back today with another edition of our #trending in video blog, talking all things video related in the world of marketing and technology. Let’s see what we have on the docket today!!
Our friends over at www.programminginsider.com have a list of 8 ways marketing professionals can use videos to improve engagement this year.
They start in a place we’ve been talking about a lot lately, “Video content is quickly replacing all other forms of content on the internet.” This should come as no surprise to loyal readers of our blog, but it really is the truth. The amount of time spent watching online videos has grown exponentially over the last few years, and it really is a sink or swim mentality with it comes to brands trying to continue to grow their presence online.
“Since the boom of high-speed internet on mobile phones, this medium of content has grown by leaps and bounds. It is much easier to engage with users using video since these are shareable, clickable, and hard to miss.” This is definitely true, at this is also why we at Best Made Videos® work with each of our corporate clients to figure out the best video strategy for them to reach their ideal clientele.
This article notes, that the visual content of media has replaced simple photos and posters since we can content creators can drive more attention using video content. It also notes that using a picture slideshow maker is a more popular choice than giving people a bulky photo album, which is something to think about for our wedding photographers in the audience as well.
They include similar stats that we’ve seen a lot lately related to online video consumption, most notably “By the year 2022, a significant amount of internet traffic, as high as eighty-two percent, will be in the form of videos and online streams.” This is a staggering number and something that simply can no longer be ignored.
Something important to also think about is that the shelf life of any particular video is only a single video, and that only truly entertaining and engaging videos can expect a repeat audience. This is why you need to always execute at the top of your game when it comes to your video content strategy so you can ensure you’re reaching the greatest audience, and most importantly, that they’re coming back again and again.
They list 8 popular tips that a marketing team can use video content creatively.
1. Animated Posters
These sorts of videos can be used easily on a website to increase the perceived value of the business or brand. By moving away from conventional ways, using video loops or animations can grab your user’s attention, causing them to stop and read the rest of your content. If the content is engaging enough, your user might be encouraged to share with their friends.
2. Video Testimonials
Something that we’ve been a big proponent of for a long time at Best Made Videos® is video testimonials. “It is simple psychology- when you see the positive feedback from another consumer, you consider the product or service to be a hit. The same way we read reviews on an e-commerce website before we buy a product.” Written testimonials are easy to disregard and only have so much impact. Use video tools to make your testimonials more than just a block of text. Video testimonials are person and are far more engaging to the viewer or visitor of your website.
3. Use No-Sound Video Wisely
Most people browse the internet nowadays on their smart phone which of course means that by default the sound is on mute. On an endless scroll through a social media website, the default view of all videos will be silent, unless the user engages to enable the sound. “This can be played to your advantage by using the first five seconds of your videos wisely. You can also design the videos free-of-audio or use subtitles to drive engagement.”
Another great tip they give is “Use Video For Cover and Feature With Facebook pages, you are given the option to use a video as your banner and as your feature. If done correctly, you can share more information in an attractive way, rather than using the space as an aesthetic filler.”
5. “How-To” Videos
Did you know that the second most popular search engine on the internet today is YouTube? Well it is!! The exponential growth of online video has mirrored that of the world’s largest video sharing platform. “We rely on videos to teach us more than ever. Any user would like to see an instruction video, rather than read a long document or user manual.” When putting together how-to videos, try to make them fun and entertaining if possible. Try to infuse some personality into this content to keep the viewers engaged so they will watch the video from start to finish.
6. Event Highlights
Not everybody is going to be able to attend every event that your company or brand holds. Why not hire a videographer to put together a post-event-video so that viewers who were not able to make it to the event can experience for themselves? Not only is this a great way to recap what people might have missed by not attending your past event, but videos like this are a great way to build anticipation for future events as well! “This helps your followers feel like a part of the community. It is also an effective way to build an audience that potentially would come to another such event in the future.”
7. Written to Video Content
Viewers have as limited an attention span today as they’ve ever had in the world of advertising. Trying to get them to sit and read through a long wordy post (like this one, lol) is almost impossible. Use free editing tools to convert your boring written text posts into video animations to keep the viewer’s attention longer.
8. AMA or FAQs
An AMA or a ”Ask Me Anything” video is an excellent way for influencers to engage with the audience. Since your audience are the people who are submitting the questions, they will be sure to tune back in to see the answers. You can post these are regularly as you have the content to drive them, so be sure to post and gather feedback from your audience so you can get started!!
Well that does it for today’s #trending in video blog post. Be sure to check back soon for another issue recapping all of the fun trending topics in the world of video, video production and more! Chat soon!!