Good morning and welcome to another edition of the #trending in video blog, brought to you by Best Made Videos®. We are Seattle based live event videography and live-streaming company that also focuses on wedding videography. We use this video marketing blog to keep you up to date on all of the latest tips and tricks in the world of videography, video production, video editing and more.
Today we are looking at an article from thetecheducation.com and they are trying to give us some advice about how to optimize video marketing during the pandemic. With everything going on in our country forcing everyone to stay at home, many companies around the globe have discovered how important digital marketing is, when trying to reach potential clients online. Digital assets, such as video, are a great way to convey your message to people no matter where they are, in the hopes of turning them into a consumer of your goods or services.
The first tip they give when creating a video marketing strategy is to indeed start a video marketing strategy, lol. They note that all you need is a smart phone and a free editing program to begin creating branding videos for your company. Videos are currently dominating the online digital marketing scene with more and more customers interested in learning about businesses or business solutions through videos. A cleverly produced and high quality piece of video marketing content can make a home in your customer’s mind, and you can leverage it to improve sales!
The second step they recommend is to focus on producing high value pieces of video content for your audience. Every business is or should be taking to the internet to broadcast their brand message to potentially new clients. While an email detailing the same would be nice, having some pieces of high quality video content can allow you to add a touch of personalization in the mix. You can shortlist the common questions through the use of Q and A videos and address and areas of concern and alleviate all the worries. If your audience walks away with valuable information, some entertainment or a desire to shop with your brand, you have been successful in giving them what they want.
The third recommended video marketing step they provide is to utilize old and existing content that you already have at your disposal. Many companies are bracing for potential budget cuts, therefore high-quality production of new content may be put on hold. The good news is that you have free video editing tools like VideoCreek that can help create stunning and high-quality video content. If you are worried about the actual content of the video, you can reuse existing material you already have and present it in a new light. Repurposing old and existing content that you already have will help you make the optimum usage of resources without going over your budget. One example they give is taking a top ten list that you already have on your website and turning it into a video blog.
Video is compelling content because it draws on the emotions of your audience. Video marketers should work to infuse their content with emotions and empathy, now more than ever! No brand wants to appear overly sales-y or put off their audience with over the top stunts. Having thoughtful video content will allow you to establish a personal and emotional connection with your audience. Your goal should be to evoke an emotional response merely by manipulating the background score or using a certain color theme or typography. You can focus on compelling imagery, colors, texts or music to achieve this goal.
Having high quality video content isn’t enough, you also have to make sure it reaches the audience you intend it to, and the best place to share your video content is on social media. With lockdowns happening throughout the country, the average individual is spending more time than usual scrolling through social media and consuming video content. So consider harnessing the power of various social media platforms to reach your video marketing objectives. To to connect with your audiences by publishing videos over social media, you should utilize websites such as Instagram and Facebook who are the current leaders of social media, and you can use these to reach out to your target audiences. These large-scale social media platforms also come equipped with an elaborate set of analytical tools that allow you to target your audiences based on where they live and what they like.
In conclusion the article gives some good food for thought moving forward into the 2nd half of 2020. The pandemic has rung in a tough time for traditional marketers who weren’t already harnessing the power of digital video marketing. On the contrary however, digital video marketers are enjoying a whole new era where their services are highly in demand. Amongst all digital marketing techniques, having high quality video content continues to deliver results that go beyond expectations. Remember what is most important in video production is to spread your message and not milk the situation. With some of these ideas in mind, they suggest you get out and start shooting as soon as possible to see the greatest return on your efforts!!
This was certainly a motivating video marketing article to go through today and I definitely think there are some good takeaways we can apply to our own Seattle video production efforts. It’s definitely never too late to get started producing videos for your company or brand, and the sooner you begin the sooner you can start to see the efforts of all of your hard work!
I want to thank you so much for stopping by to check out our video marketing blog today. I hope you find tons of success producing your own video content and please make sure to reach out if there is a topic you want me to cover or something you would like me to touch on in a future blog post. Thanks again and take care!!