#trending in video - January 13, 2021

Good morning and welcome to the #trending in video blog from Best Made Videos®. We use this blog to keep you up to date on all of the latest trending video news in the world of video production and videography in the Pacific Northwest, Seattle and beyond! Today we are looking at an article from business2community.com

It is safe to say that you are searching for a feasible advertising technique that will yield huge outcomes for your business in 2021? Provided that this is true, look no farther than video promoting. As more customers invest more energy on their cell phones, video is rapidly turning into the new typical for brands across all ventures. 

There are a lot of extraordinary approaches to consolidate video with your advertising technique on location, through web-based media, and even inside your messages. Most advertisers know where they should add videos yet don't realize precisely how this technique helps their organization. 

Today, we will take a gander at a few key video advertising measurements important as we enter 2021. In the event that you can see the advantages of this methodology and see how it can help your business, it's simpler to legitimize utilizing video across your different showcasing stages. 

43% of People need More Video Content 

To start with, we should discuss the effect of videos on customers overall. Individuals for the most part like the alternative to watch videos about their number one items, administrations, or industry. Regardless of most organizations utilizing videos to some limit, 43% of customers state they need more. 

Adding video substance to your procedure is an extraordinary method to get buyers drawn in with your image, which implies they are bound to make moves like joining your email rundown or purchasing an item. 

You're in karma in light of the fact that there are a lot of down to earth ways you can begin utilizing more video content. You could decide to implant videos on your site with item audits or demos. Also, web-based media videos are unimaginably powerful at spreading brand mindfulness and getting more channel commitment. 

There are incalculable approaches to draw in with your clients by utilizing videos. Test with various choices to discover what works for you. We know one thing without a doubt, shoppers need to see more videos from their #1 brands. 

90% of Consumers on Social Media Watch Videos 

We referenced before that web-based media is extraordinary compared to other promoting stages to share your organization videos. There's a lot of examination that adds to this thought, however the way that 90% of shoppers via web-based media watch video is a huge factor. 

Web-based media stages like Twitter, Facebook, and YouTube all have novel guests that appreciate explicit kinds of substance. Invest energy understanding your crowd and how they draw in with your substance. 

You may find that your devotees have definitely unique problem areas and objectives across different web-based media stages. It's suggested that you think about these components prior to transferring and sharing videos. 

There will be times where the necessities of your crowd cover across more than one stage. It merits realizing that purchasers will resound with your substance before you share it in light of the fact that a larger part of individuals will perceive what you need to state. The key is to get them to make a move. 

We've Watched 50,000 Years Worth of Product Reviews 

Chances are, you've viewed an item audit on YouTube. The greater part of us have, and it shows when you take a gander at the numbers. In all honesty, we've watched a dumbfounding 50,000 years of item audits on YouTube.

At the end of the day, on the off chance that you need individuals to draw in with your site and see the items in plain view, distributing video audits is an incredible method to begin. 

You can make a YouTube divert in only a couple minutes and get your image page fully operational. Beside adding videos that incorporate highlights and advantages, client produced content is another compelling video stage. 

Support clients via online media to leave surveys of your item, or even better, work with web-based media influencers to plan long-shape audits with an inherent crowd. Offer these videos on your social channels so shoppers can get a video review of the items and administrations offered through your organization. 

19% of Bloggers Include Videos with Their Posts 

Next, we will discuss the effect video substance can have on your blog. Most entrepreneurs have an organization blog that they use to distribute industry and item related articles. It's no secret that these posts are answerable for driving more traffic and keeping purchasers drew in with your site. 

A pattern is gradually arising where content advertisers are remembering undeniable videos inside the substance for their blog entries. Truth be told, 19% of bloggers have gotten this system as of late, and it's anticipated that other independent companies will follow. 

In the event that you need to get in at the ground level, consider approaches to add a video turn to your current blog entries. For example, on the off chance that you have an instructional exercise on making a greeting page, a bit by bit video is a brilliant method to direct your crowd through each progression. 

You can likewise take assessment pieces or tips and record yourself going over the focuses you made in the article. Don't hesitate to add extra models or clarifications that were cut from the first bit of substance. You'll see that purchasers are more open to video content, which implies you could see more traffic and blog commitment. 

Video Content has a Retention Rate of 52% 

Have you seen a drop in your degree of consistency? Client maintenance is fundamental for getting more deals and keeping your image important in regularly jam-packed enterprises. One approach to improve your degree of consistency is by making videos for your channel. 

At the point when you consider that 52% of shoppers watch videos as far as possible, obviously you'll have a greatly improved possibility of getting these clients to make the following stride in the business cycle. Contrast that and over 75% of clients skimming blog entries and leaving the page prior to finishing an extra activity on your webpage. 

You can decide to have the videos off-site on stages like YouTube. Utilizing this system, you can add videos to your blog without trading off your website's speed and execution. 

Last Thoughts 

Video content is setting down deep roots. Hope to see more entrepreneurs and advertisers bring this technique with them into the new year. Presently, you know a portion of the reasons why this methodology is esteemed in the advertising network. 

Remember the insights offered today when planning video content for your site. You'll see that in the event that you find a way to make and share great posts, you have a vastly improved possibility of expanding deals utilizing video content in 2021.

Thanks again for stopping by! Whether you are a Seattle wedding videography or a Pacific 

Northwest video production company, I hope you can use this video marketing blog to take your video content creation up to the next level. Thanks again!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.