#trending in video - January 15, 2021

Good morning and welcome! We are Best Made Videos® a Seattle-based live event wedding videography company and we use this blog to educate other Pacific Northwest video production companies on the latest trending news in the world of video marketing. Today we are looking at an article from forbes.com

Innovation and development have moved showcasing from straightforward presentations to infotainment. Customers are besieged with messages and ads, so on the off chance that you need to catch their eye and gain their devotion, you should offer something spellbinding and interesting. 

Innovation And Innovation 

Promoting is advancing. How individuals make and burn-through videos has changed, and all the more remarkable innovation like video web based, computer generated simulation, expanded reality, special visualizations and 3D movement are dominating. Innovation progression offers a chance to grow your image reach. A few people watch videos on web based stages for quite a long time, and they download them on their cell phones or PCs. With offers, likes and perspectives, you can get a degree of profitability as you draw in with your crowd. 

Advanced 

How Video Can Help Grow Your Brand 

Making significant and engaging videos can develop your image. For instance, numerous organizations use YouTube, one of the biggest optional web crawlers, to extend their image mindfulness. Using video notices that highlight infotainment permits organizations to grow their scope to a gigantic measure of individuals. YouTube is a stage that is more captivating and essential than numerous other web based advertising choices. Deciding on skippable promotions, which can be skipped by the client following five seconds, is one approach to save money on expenses while expanding brand acknowledgment. By making eye catching substance highlighting your image during the initial five seconds of your infotainment notice, your organization's image mindfulness will increment regardless of whether most of clients avoid the full form of your video. 

Video substance can likewise help you construct a worldwide local area with possibly a large number of endorsers. You can undoubtedly tailor your advertisements to speak to your preferred specialty crowd. By causing your infotainment promotions to summon sensations of being essential for a gathering, you can develop a local area that relates to your message and your image. This altogether builds transformations and makes brand reliability. 

Infotainment encourages you to recount a story behind your organization image in an energizing and engaging style. You need customers to focus on your image and items by disclosing to them a story they can identify with. Making a video that recounts an energizing tale about your image will assist purchasers with recalling that it, and it will remain in their brains for any longer. Customers are in control, and with all that you do in showcasing, you need to convey what the purchaser needs, how they need it, to stand out enough to be noticed. This is the new shopper reality. 

Video Content Creation 

Expertly created videos can assist you with conveying quality, applicable and supportive substance. Significant substance that will tackle the purchaser's difficult will make unwaveringness and trust in your image and lead to mark development with higher change rates. Quality substance will help fabricate a trust relationship, and buyers will build up an interest in your items or administrations. Streamline your substance so your shoppers can rapidly discover it utilizing web crawlers. 

Client Experience 

Client experience is at the center of video advertising. Today you need to incorporate it to advertise your image effectively. Constantly enhancing how to improve the client experience will have a significant effect. At the point when you make your video, you need to continue developing and utilizing highlights that will cause it to perform better. Not exclusively should the video engage the shopper, however it should give them a smooth encounter. The time it takes to stack is one of the components you can consider, similar to the nature of the video. 

Information 

Information will assist you with being compelling in your showcasing effort. Investigation on buyer conduct will help you settle on the best choices. Making top-quality, engaging and enlightening videos that focus on a particular crowd is basic. 

Seeing how your shoppers will get to your video is similarly significant. On the off chance that your purchasers access your videos in a hurry, making your substance versatile agreeable is an ideal thought. 

You can comprehend shopper conduct by examining information with respect to when your clients watch your videos and what gadgets they use. 

Infotainment and video advertising help advance brand mindfulness and brand steadfastness and fabricate trust and associations with customers. Giving top substance that is important, engaging and accessible to the purchaser will help in your image development.

Thanks again for stopping by the #trending in video blog from Best Made Videos®. Whether you are based in the Pacific Northwest, the Seattle area or beyond, I hope you can use some of these video marketing tips to take your video content creation to the next level and beyond. Thanks again, take care!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.