#trending in video - January 18, 2021

Good morning and welcome to the #trending in video blog from Best Made Videos®. Whether you are in the Pacific Northwest, Seattle, or beyond, I hope you can use this video marketing blog to keep yourself up to date on all of the latest trending news in the world of video. Today we are looking at an article from ventsmagazine.com

Video showcasing has spread everywhere on the advanced universe. All your number one brands, famous people, persuasive characters have a functioning YouTube presence or make Facebook videos. An ever increasing number of individuals are moving endlessly from text based online media posts and moving towards video content. As indicated by research, clients invest 88% more energy on a site that includes a ton of video content. Videos posted via web-based media channels create 1200% more offers and likes contrasted with the two pictures and text. 

Video showcasing can be an exceptionally powerful method of building client compatibility and furthermore advancing a brand, administrations, or items. Videos can likewise prove to be useful to introduce little instructional exercise videos, for example, how-to-utilize a specific item, how to document a grievance, and so forth Brands likewise attempt special exercises like client tributes, live-streaming occasions, and diversion content. 

Video is a connecting with type of substance and buyer estimation towards video content has spread via web-based media stages. Accordingly, 57% of advertisers currently utilize live video in their promoting drive. 

In 2020, 92% of advertisers considered video showcasing to be a significant piece of their general promoting methodology. This has developed from 78% in 2015. It is assessed that the normal individual will go through 100 minutes consistently viewing on the web videos in 2021. This quick extending supply of video content purchasers has made online video the quickest developing computerized direct regarding promoting consumption. 

It is, accordingly, vital to keep steady over the most recent advances in video showcasing to make a solid computerized presence. 

A successful method to fuse video content in yourmarketing procedure will include the accompanying advances: 

Portion of assets. Making video content itself would require some sort of asset allotment. The strategic prerequisites for such an activity would incorporate nice gear, great altering programming, and a skillful cameraperson. 

Imaginative stories. Narrating is key to making new and connecting with videos. Consequently, content makers need to get together and conceptualize about the sort of stories they need to put about their image the best method of accomplishing your intended interest group. 

Connect with your crowd: Telling your accounts isn't the end-all and be-all of video promoting methodology. You should likewise viably draw in your crowd with your image and to do so you should reliably make intriguing stories whose message interfaces with the center standards of your image. Keeping your crowd snared to your videos will require predictable endeavors on your part. 

Keep it short. Despite the fact that there is no standard expressing this, when in doubt of thumb, the more limited the better. The ability to focus of a common web-based media client is shockingly short and is getting considerably more limited considering the downpour of substance they are assaulted with on the web. You need to rive your message across as fast as could reasonably be expected. The most ideal approach to do so is by being savage while altering. Cut out such an adornment and keep simply the basics. 

Content conveyance: Publish your videos on the same number of stages as you can. You can insert it on your site, transferred it on YouTube, and put it across the entirety of your online media channels. Whenever this is done, advance it as much as could reasonably be expected. The more the scope of your video, the higher is your opportunity of achievement. 

Dissect: To find out about the sensibilities of your crowd and to figure out which sort of videos they like and why you need to follow measurements and insights through the investigation page of the channels you have used to advance your videos. 

Arranging a video promoting effort quite often requires directing a decent arrangement of statistical surveying which incorporates both serious investigation and social affair experiences about the objective market. Whenever you are equipped with this data you can give positive shape to your showcasing methodology and assist you with deciding the brand voice and informing admirably ahead of time. An all around made video when given the correct sort of advancement will consequently ascend to the highest point of the substance load that web-based media clients see each day.

Thanks again for stopping by, whether you are a Seattle video production company or a Pacific Northwest Wedding videography company, I hope you can use these video marketing tips to take your video content creation to the next level and beyond. Thanks!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.