Hey everybody and welcome to the #trending in video blog brought to you by Best Made Videos®. Best Made Videos is a Seattle based live event videography company and wedding videography company, and we use this weekly video marketing blog to keep you up to date on all the latest tips and trends in our world of video production.
Today, we are looking at a video marketing article from Street Fight Magazine and the article is entitled Video Marketing, a definitive guide for fitness businesses. This is similar to other video marketing articles we've read in the past where they are going to focus a lot of their video marketing strategies towards fitness businesses, but there are going to be a lot of different video marketing tips and tricks that you can apply to your own Seattle-based production company as well.
The article begins, there's a good chance that you've seen different competitors' brands use video marketing, and that you are hearing it's the next big thing. You may not be sure however, if it's really viable for your fitness business and they encourage you to keep reading. If this sounds like something that you can relate to yourself, the author of this article is going to share all that they know about video marketing for your brands, and they are going to help you discover and develop a video marketing strategy for your company, the types of videos you can create and bonus tips that will help you elevate your video marketing content.
They note that video is booming. It may be easy to overlook how fast video has become a staple in our lives. Take YouTube for example, over 500 hours of video is uploaded to YouTube every minute, and while that is a tremendously large amount of video research shows that people consume over 16 hours of video every week. It's no surprise because Instagram, Facebook, Twitter, and LinkedIn have evolved recently to make video a core component of their social media feeds and interactions with people.
Facebook by itself gets almost 500 billion video views each and every day. Video has also become a strong motivator for consumers. Studies show that 84% of the people become more interested in purchasing the product after watching the video about that product. Video is driving the medium itself. It's far more engaging than images or text. The combination of audio and imagery is powerful. In fact, studies are showing that people would rather watch a video than read a blog post. So how should you develop a video strategy? Getting started with video for your fitness brand is not necessarily as hard as you might think it is. It's going to require you grasping a few new ideas about video, but like anything else it's learnable. So before you invest in a camera and begin to hit record, you need to think about your video marketing and strategy and know what exactly the objectives are and how they will support your business goals.
Are you trying to attract new viewers? Are you trying to attract new customers with your video marketing? Do you want to sell a range of products that you are watching? Whatever the goals of your video marketing are, be sure to write them down as a first step. Next, you need to pull back the layers on who you're targeting the smartest video marketers on the planet know that you cannot market a product or brand without knowing who your ideal customer is and why your solution is perfect for them. So first start by identifying your ideal customers. If you haven't yet, you should create a persona document. Persona documents are things that provide marketers with a clear understanding of their ideal customers. They include all different characteristics of the ideal customer based on conversations and research that you have had with people who you sell your services and products to. If you want to get started on your persona document, you can download a free cheat sheet off their marketing blog. It's free, and will guide you through the processes of ideally your ideal customer.
After you've identified your ideal customer, you need to think transformation. Creating effective marketing videos is all to do with what your clients want out of the experience. In other words, people aren't necessarily buying services or products. They want to actualize transformations. You need to think of each and every video you create as an opportunity to create a transformation within your customer.
They list a bunch of different video types you can create. The first one is using videos to showcase the facilities and the team members at your work. This will get prospects an idea of what your facilities or business have to offer. You can produce walkthrough videos, where you can share different products or resources that you have that people can utilize. You can also use videos to showcase tips from your team members. They are relating this advice directly to gyms and educating people on fitness plans, but you can also use this to give advice from any sort of the business that you are wanting to create a video for.
You can utilize your video to let people know what they will gain from shopping at your business. You can also use videos for product reviews and diet plans, and again, the diet plan part specifically relates to video marketing for fitness businesses, but I think you could use video in lots of different ways to showcase all the different products and services that your company offers.
You can also use video to provide reasons to join your gym, they also talk about creating testimonial videos, where you interview past clients and to have them talk about their interactions with your business. People who watch testimonial videos are more likely than not to consider shopping at your business, and therefore testimonial videos are a great tool you can have at your resource.
You can also use video to film classes and training sessions, and again, this relates to fitness businesses, but you can also use video to talk with the CEO of your company or interview other employees to talk about what is important for the perspective customer to know. You can also use videos to showcase how to use fitness equipment at your gym, or a lot of companies are using how to videos or frequently asked videos for products that they sell. People are able to purchase a product, and then they can watch the videos online later. And that will help them answer questions without necessarily having to bombard your customer service department asking about how to do things.
Once you've produced some videos for your company, they are talking about different ways in which to share your videos and get the most traction for your videos. They note that creating videos is one thing, but getting eyeballs to your videos is another equally important part. If nobody sees your video, then nobody is going to get the message that your video is trying to get across. They recommend sharing your videos on Instagram, Facebook, YouTube, Twitter, and on your website. You can run ads, which allows you to have your video reach audiences faster, unlike organic content, where you are relying on algorithms, you can pay for ads to place your videos in front of the people that you want to reach. You need to stay on top of mind by producing videos consistently.
Video is one of many content formats, if you want to use it to attract more customers, you need to be consistent with creating video. Create a list of ideas for your videos, and then put together a calendar and commit to producing videos on a regular basis and sharing them with your audience. The more video content you share regularly, the greater chance that your brand is going to stay top of mind for your audience.
Finally, you can speak to your customers for ideas. While you can create a long list of video ideas, you should not neglect your audience. You should reach out to them and see what they want more of, and you can do this by running polls or asking for your audience to comment in the comment section of your videos. Marketing is a science and you need to pay attention to your video metrics and they talk about being consistent with the videos that you create and really paying attention to how well they perform so that you can tailor your video content creation strategy to attract more viewers in the future.
This was a very useful video marketing article, and I know it was related primarily to fitness companies, but again, I think that the idea of producing testimonial videos and highlighting different products and services that your business has to offer on video is a great idea, and one that anybody in the Seattle market or beyond can incorporate into their own brand defining process.
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