Hey everybody, welcome to the #trending in video blog brought to you by Best Made Videos®. I hope everybody is having a good week and is excited to learn about some more tips and trends for the world of videography and video production. We are a Seattle based wedding videography and live event videography company and we use this blog to keep you up to date on all sorts of things in our world of video production. Today we are looking at to video production are the goals, the first is talking about marketing trends with MenaFN and the second is from businessworlddot.in.
The first article is talking about marketing trends for small businesses and this was dated just this week, so it's pretty current in terms of the video production trends that they are talking about. The article begins that digital advertising goes through trends just like anything else, but most people don't notice those trends, many of those trends in fact end up becoming permanent fixtures. Currently the cause for most advertising video trends comes about as reactions to various new technologies or new customer behaviors. An example they give is the rise in mobile marketing for videos on the go and that was a direct response to the increase in smartphone use that happened over the last few years. While there was a time when advertising was considered trendy, now it's just a regular necessity in a marketer's toolbox. Therefore, it's really important to maintain a good understanding of all the different tendencies that are taking place in the video industry.
In this guide, the article is giving five hot digital marketing video trends that are happening in the world of business. The first one they're talking about is social media marketing and this is such an important tool for the digital video marketer because their customers, prospects and audience are spending so much time on the various social media networks. Around the world they quote that the average user spends 135 minutes per day looking at videos and photos on various social networks. Even more so people use these social networks to connect with friends and family, but also to look at product videos and photos of the services that they are looking to make decisions about. To put it quite bluntly, if you are not connecting with your audience and your perspective audience on social media, your competitors are going to take advantage of this and because of this many video marketing companies are jumping on this with more than 70% utilizing the video and sharing capabilities of social media networks to acquire new clients. They list a couple of various ways that small companies can use social media to drive growth and in turn acquire new clients. They talk about sharing content, video content specifically that is relevant and interesting. You want to engage with your audience and use media for client support and that includes answering inquiries and addressing complaints that your customers might have. You need to use the various social media networks at your disposal to reach new audiences and convert those who are prospective buyers. Use photo and video to build brand loyalty and recognition and that goes with sharing and continuing to re-share videos and photos online. You need to collaborate and reach out to new markets and also work on increasing trust and recognition. Make sure the look at the data that you have to better understand the needs and behaviors of your customers. You want to gather content and that includes specifically photo and video and you want to connect with viewers on a more personal level.
The second major talking point they have is voice strategy and they note that vocal communication is one of the easiest forms of human interaction and therefore it's no surprise that with the rise of mobile use, that people are also wishing to utilize voice search on their favorite devices and technology. Half of customers are already using voice search and that is with 81% of those in conjunction with their smartphones alone. People are still needing to adapt to traditional net searches and that explains why creating a voice search strategy is becoming a priority for small companies. We've talked about this in the past as well with transcribing your videos and adding captions to your videos. That not only helps when people are watching your videos online, but also does help for search engine optimization and video searches as well. They note that one crucial element of any comprehensive approach to voice search is optimizing the articles that you have with the kind of keywords that are commonly appearing in voice searches that includes long tail keywords that are relevant to you and words such as "cost" or "best" because that is what people are most likely utilizing in their voice searches. One important thing to remember is that voice searches are usually questions, so the content that you have needs to be aimed at providing answers that are succinct to those questions.
The third element they talk about is live and exotic video investments and they note that video continues to be a driving force in all digital marketing and for a long time it is been projected that video alone is going to account for 82% of all consumer traffic online in 2021. Two of the popular video trends that they talk about in terms of digital marketing are branded videos and live videos. With branded articles especially companies are able to take advantage of all of that video has to offer with the highly engaging nature of it and the ability to deliver it tons of data and also providing a form to look at that is more attractive than text. Using these videos also helps build trust and foster relationships with the audience that the company is trying to reach. A little newer to the scene is the idea of live video, but it is becoming extremely popular and is soon expected to account for over 13% of all traffic online. One key motive for the use of live video is that it is attractive with the the interactiveness of it and the crowd able to participate by calling in or asking questions, which is a fantastic way to build a relationship with your brand. They also note that many entrepreneurs are shying away from creating content because they believe it is too expensive to make, which is not necessarily the case for the live video content that we are seeing more prevalent nowadays.
Novel content is the fourth topic they're talking about and that is what they're calling the currency of digital video advertisers. Although there are some basic content types that would likely be accessible, there are new video content types that are popping up now and again, which are revolutionizing how people are consuming their content. They note that there is currently a growing trend right now on video interactive content, which is enabling audience members to participate with the brands and some of these new content examples they are quoting are polls, quizzes, animated infographics, online voting contests and assessments. Another type of content they talk about that is making waves right now is expiring video content, which is inspired by Snapchat in which video and other online content is deleted after only 24 hours. Expiring content according to them functions in the same way by being only available for a limited period of time and therefore it creates a sense of urgency to consume the video content before it goes away.
The fifth and final topic they talk about in this video article is blending the digital. They note that while digital might be the way of the present and future, that doesn't necessarily mean it's going to completely take over from those wishing to shop in brick and mortar stores. Modern customers, according to them, are demanding even more now from shopping, and that includes needing components seamlessly incorporated to the inaugural shopping experience, and because of this, many companies have begun adopting one common means of doing so, which is allowing the customer to interact digitally within their physical space. They talk about beacon signals and a beacon can send a signal to a mobile device, whether it is within a predetermined geo-fenced space like sending coupons or push notifications when the customer is nearby. They note that beacons may also be used for more than just that and they list some novel ways that you could incorporate that into your video marketing. You can use them at trade shows by installing beacons on lanyards worn so that attendees can communicate more easily, retailers are using them to allow customers to scan products in their stores. hotels are using them is opposed to traditional key cards, you can connect with fans through sports organizations and airlines are also using them to keep people up to date about travel and flight times.
They conclude the article that for small businesses alike, it is super important to be keeping up to date on all the different video trends and marketing ideas that are continuing to evolve across the internet. If you're not giving yourself up with the prospect and content that is coming out there, it is easy to fall behind. They become irrelevant in the current fast paced world but they know the good news is the majority of video marketing agencies are improving rather than altering and they're staying at the cutting edge and is not required to complete overhaul but rather to evolve their content and video content strategy moving forward and this has some great useful tips and tricks that we are looking at. Most importantly the continued rise of live video across the internet and also that expiring video content inspired recently by Snapchat and the Instagram video stories.
The second article we're looking at is from Business World. They are talking about top marketing trends for 2020 and noting that marketers need to be aware that there can no longer go with the old methods or educated guesses.
The article begins that some time ago. You used to think that are the official intelligence or information driven were some ambiguous concepts, but today these concepts are trending innovations in the digital video marketing world and are some of the top priorities for business owners in the year 2020. The main motive of any business in the competitive world that we are currently in is to stay ahead in this ever changing landscape and this requires adaption to constantly evolving and changing digital video marketing trends. Don't make any mistakes, marketing is completely dependent on the behavior and interests of the consumer and that is sometimes often difficult to predict. Marketers need to be aware that they can no longer go with old methods or educated guesses and trying to predict the behavior of the consumer.
Content marketing is king and this year content marketing is going to continue to thrive and become more personalized. The work of content video marketers is similar to that of journalists. They are going to shift their focus onto real people and include that content in their video outputs. That means video formats will be used to make the audience feel a connection with the story. Also, the sales cycle is getting longer, with stats showing that 30 to 60 days is now the current length of a sales cycle. They talk about investing in evergreen video content and that is going to ensure a better ranking in the is achieved in the specific niche of the product or service that one is providing. Also, search engine optimization basics need to be thoroughly learned and try to use good keywords in your video. Content is a necessity. A post must contain relevant links and you must share your video posts as much as we possibly can. Then finally they note that any company only needs two or three good pieces of content to stay relevant.
The second topic they are mentioning is giveaways with influencers. For enhancing for growing a consumer base, giveaways are the perfect idea. The higher number of followers and influencer has the better the engagement will be and when a business is able to purposely engage with their followers, the probability of them making the purchase is going to increase tenfold. They note that this is especially true if there is a personal interaction with the influencer as well and giveaways do exactly that by building trust with potential clients. Consumers no longer want to see ads for discounts or sales from a company, they are losing interest in traditional marketing strategies. Before deciding to buy a product they are going to rely on word of mouth from their friends and other influencers. Business owners need to get influencers on video to promote and share their giveaways and this is going to increase the business following sales and the consumer is going to be happy as well when they are receiving free content and other tangible items.
Retention and cancellation is the third topic they are talking about. Consumer retention is correcting loopholes in the business. Consumer retention is going to ensure engagement in the products and other video services you are putting out. For this, advocates are needed to reduce the churn of the customer and this is important mainly because keeping a customer engaged you will find is a lot easier than finding a new one. You have to pay attention to the cancellation flow and abandoned carts that you have on your online storefront. You can try sending video ads through email as an effective strategy to increase conversion rates. You can also dig deeper and ask the consumer for specific reasons for their cancellations and abandoned carts.
The next topic they're talking about is community management. This year, community management is going to see a revival, although it has been underrated for the past few years. The video marketing team should take a wider approach to handle community management and this is vital because community management has been one of the most underrated conversion strategies and they can work exceptionally well if used properly. Social posts online, including those of photo and video can work like a goldmine for any business and community management is going to provide you with information on things that people like and don't like and it's important to ask questions and answer those that the consumer has.
SMS marketing is another topic they're touching on and they note that most businesses are not aware that 54% of consumers require SMS messages, but just 11% send them. They note that companies are constantly failing at the use of SMS strategy and they're missing out on reaching potential clients. Text messaging and sending other video ads is important and should be included as a top marketing strategy in 2020.
Finally, they know that the artificial intelligence and prediction of actions can be used effectively for marketing and that involves the efficient use of machine learning and taking customer data and conceptual concepts. They note that this can assist the marketer to break down and customize content and video content especially for the audience they're trying to reach. They know that finally, one must keep looking forward and work hard to embrace new technologies and video strategies to gain an edge over their business competition.
This was just a few tips brought to you today on the #trending in video blog. I hope you found some useful videography and video production tips that you can apply to your Seattle based Pacific Northwest production company. Thanks for tuning into this issue of the #trending in video blog. Check back next time for more videography tips. Thanks, and stay safe.