Hey everybody and welcome to the #trending in video blog brought to you by Best Made Videos®. This is the weekly video blog where we keep you up to date on all the recent tips and trends in the world of videography and video production. We are a Seattle wedding and corporate videography company focusing on live event videography and looking at these articles is a great way to not only keep us up to date on all of the latest videography tips and tricks but also to keep you our audience and readers up to date on all the latest videography and video production tips as well. Today we are looking at two articles, the first is from anthill and the second is from smallbiztrends.com.
Our first article today looking at videography trends is from anthill and they are talking about why you should use motion graphics in your video marketing and social media videos. They begin in the world of digital video marketing, video reigns supreme and they note that this is evident in Animoto's recent article, social video trends, consumer and marketing insights 2020 where they uncover that 91% of video marketers report an increase in ROI in 93% of those same video marketers note that video has directly led to a significant increase in their customers.
Video can be ubiquitous in marketing and you need to make sure you are ringing yourself out through all of the white noise and standing out against your competition with the video content that you are creating and they are recommending motion graphics. The kind that used to be used purely in the movie industry. You could think of it as opening titles and closing slides and they used to be pretty reserved to just the movie industry and more things that were considered high budget. If you fast forward decades later, now they are very much being used in video marketing materials across the internet. This article defines motion graphics as graphical elements that have been animated and they note that video marketers have been using motion graphics for a variety of purposes including explainer videos because they easily clarify a concept as well as incorporating them into many other online videos because they them more attractive and suitable for sharing on social media.
So now that we have looked at what motion graphics are, we need to figure out how to incorporate them into your video marketing and video content strategy. Some benefits of motion graphics in video marketing are they are an excellent way to climb ahead and stand out from the rest of your competition. Close to three quarters of marketers consider video production as the top task in their content strategy, but nevertheless, a majority of them don't create anything out of the ordinary as which to stand out from their competitors. Motion graphics make mundane content more interesting. The current overly digital era contains entirely way too much content for people to look at and read and comprehend. If you offer that content to an audience in a way that is more interesting, the likelihood of them retaining that information is greater. You need to make sure the individuals in your target market perk up when they come across your content when they are scrolling the internet and using motion graphics is a great way to do that.
They present a unique situation. Imagine if you were in charge of marketing a piece of machinery or an appliance and the unique selling point of whatever your particular particular product was required some sort of technical explanation. The obvious approach would be to get an expert to come in and explain what makes your product better. The article does not want to paint technical experts with the same brush, but a video focused solely on an expert explaining a piece of information about a product is likely to be somewhat dry and garner several yawns. They note that using motion graphics will in turn make it more interesting and they will and in turn they will also explain the concept much better. They also note that motion graphics create an increase brand awareness.
In a saturated market you need to have a strong brand identity that increases the slice of market share in your business' favor and if potential customers are aware of your brand, then obviously they are going to be more likely to proceed through the last stages of the sale funnel. Using conventional video production, you can create an identity for your brand or company. The overhead, however, attached in producing live action content that fully incorporates your brand's voice and ethos can run up to high levels of costs where it's not profitable anymore. But when you have motion graphics, you can include several hints that point to your brand and the audience can easily pick up those identifiers. In any subsequent video animation products that you greenlight. Every time someone comes across a video produced by your brand, they will instantly recognize the brand and pay more attention.
Motion graphics are also more easily shareable than other pieces of video content. Video animation content lends itself well to social media as they are short and get straight to the point. Also considering the fact that they are visually appealing, you have a recipe for success on no matter what social media platform you want to use. Share-ability also taps into another very, very important aspect of video marketing mobility. A third of digital marketing budgets are allocated to mobile advertising in 2020 and beyond. This is no surprise when you consider the fact that a majority of people are interacting with social media platforms via their smartphones. You need to tailor your motion graphics in your videos to dovetail with mobile devices and that is a great way to do it through motion graphics.
Motion graphics in video productions are also efficient and cost effective as they allow you to present complex information in a form that ordinary members of your target market can easily digest. This cuts out the expense of having to bring in a third party to explain something and that a few graphics can illustrate on video in a short period of time. They also note that live action video production can be quite expensive because you have secure a location or a studio with a cast and crew and you also need to hire talent and equipment like video cameras. If You are using motion graphics instead for some of your videos, that is a way to cut costs and circumvent some of the more expensive costs of video production. Also, considering the fact that many people are watching videos on mute on social media, this is great because they can continue to enjoy them when they are at work or in the public place.
They finally note that although live action video might be able to employ will subtleties, they can be a strain on the eye and they also require constant concentration to keep up with the message of the video. If you have motion graphics on your videos instead, the text itself is animated and passes the message on while also keeping the audience engaged.
In wrapping up the author notes that motion graphics are a great way to propel your brand forward through your video content strategy online. They have several benefits which will not only help you grow your brand, but also move the books back into the black because of increased conversions.
The second article we are looking at from smallbusinesstrends.com and is all about a small business guide to video marketing and this is another great helpful way to see what other video production websites and video marketing sites are saying about how we should be incorporating video marketing into our business practices in the Seattle market.
The article begins that using video as a part of marketing is gaining tons of traction through businesses of all sizes. The key to this popularity is lined within the relative ease to engage with both your prospective and current clients across a multitude of platforms. As far as demonstrations, video is simply the best way to make your customers feel more comfortable about making a purchase with your company. With the access to broadband internet increasing businesses are going to be continuing to look at video as a way to engage with their customers. They also note that businesses and probably your own competition are joining the bandwagon, looking to help video capture value from their audience.
Marketing with video according to them can be both fun and also rewarding. Talking about the growth of video, the current global forecast estimates, the average person will watch 100 minutes of online video every day in 2021 which is an astounding fact for the world of video. In fact, a recent study of marketers reveal that 88% say that video marketing is providing them with positive returns, which goes directly in line with what we were just talking about earlier not only in this video blog, but in past issues of trending in video.
75 million Americans are watching online videos every day and video marketing offers enticing new opportunities for marketers to capitalize on the rise of popularity in these online videos. The good news, according to this article is you don't need a lot to get started in the world of video creation, with a good camera or a decent smartphone. You can also make great videos for your business. Your marketing videos can be used anywhere you would like on your website or social media like YouTube, Instagram, and Facebook with the sky literally being the limit. The caveat here is that making a marketing video does require a bit of a learning curve. You need to have the right amount of knowledge and video tools to make meaningful impact from your video marketing effort.
If enough people share or like your video content, it can go viral when it reaches the different social media platforms and endorsements such as these have the opportunity to amplify your reach. When information comes from someone they know the receiver or audience member is more likely to view share or like it, and that's why businesses are including video in all sorts of their marketing materials including email marketing and social media outreach. It can be a bit tech heavy to create video content for online conception, but it's not hard to do once you learn the basics and in this guide they're going to break down some of the tips you need to get started.
First asking the question, what is video marketing? They note that video marketing is an essential part of the overall success of a business. Marketing covers all the different steps involved in tailoring your products, sales message, distribution and customer service as well as other business actions to meet the desire of your customer, which is your most important business business asset, and there are many ways you can use video to market your business with today's digital platform. Through social media, email and video marketing, you have tons of options as video marketing itself is a quick and effective way of marketing your services and products. Unlike video advertising, which is designed to stimulate interest and increase sales, video marketing tries to engage with your client at a higher level. Video marketing can also help improve the perception of your online presence and help promote brand awareness, let you boost engagement and build trust. They note that video advertising is a subset of video marketing that helps businesses generate sales through their products or services by the very nature of the format. Videos need to be appealing, grab the viewer's attention and gain their interest.
As we become a more and more visually oriented society, good presentation and content can take your brand a long way in the age that we are in today with social media and mobile devices, a video can easily go viral, which is going to help boost the recognition of your brand and going viral would mean that your video content will see reactions and get shared frequently across the internet. With this level of engagement you can build followings around a certain topic, product, social cause, service or promotion that is important to your business. Subsequent likes, comments and shares will help add credibility and endorsement from your social and online following and using this video content prompts, discussions and has and feedback that has a higher chance of being shared by a larger audience. If your customers are unable to find content that makes your product easy to use and enjoy, they're most likely going to seek what they're looking for from someone else, namely your competition, and his would mean that you have missed the opportunity to get their attention and gain their sale. This is where having a solid video marketing content strategy is really going to come into play.
There are many different uses for video in marketing and some of those include email, traditional marketing and social media. Video content is used as an effective storytelling tool and it has three great advantages. Through the use of video, you can broadcast your message, have a larger impact on your audience and boost your brand all at the same time. Video is continually dynamic and it's going to entertain delight and inform your audience the entire time they are watching it.
Whether it's a six second video or a 15 minute video tutorial, all kinds of video are impactful and useful in their own ways. Also, video can be shared easily through social media, on mobile devices, on your website and on YouTube. Video content can also be educational, funny, motivating, inspiring or heartwarming all at the same time. It can easily draw attention, be personal and resonate more with your audience than various other mediums and video can also help put a face to the name of a brand or company and it allows your audience to see the genuine nature of your business and the offerings that you have. In this day and age people like buying the most from other people. If they have confidence in your brand, it is going to hugely increase the likelihood in buying from you.
Videos are now a consumer's favorite type of content that they can see from a brand on social media. By the year 2023 there will be over 345 million internet users in North America with 329 million of them being on mobile. Because of this, consumers are always expecting to see more video content. In this age of everyone being connected. 92% of mobile video consumers share a video with others and this is yet another hugely compelling argument for you to start creating video now and to develop your own video content strategy for your company. Video is also making selling easy videos are easy to process and they can get people's attention quickly and this is great when you are trying to bring about brand recognition. Videos incorporate auditory and visual content to convey messages, nlike text, our brains can easily retain the information that they see in video much easier.
Certain research indicates that there is a lot to gain from video marketing including increasing sales and generating more leads. 71% of business to business marketers and 66% of business to consumer marketers are using video for their content marketing. Videos that incorporate music, text and photographs make an ideal medium for conveying compelling video content. They engage with the users who are watching them for longer periods of time and they keep users on your websites longer. Video is also a great way to increase subscriptions to your email and increase likes on your social media. It can also help incorporate call to actions and you can even offer discounts through video that consumers are able to watch. Video can also help you promote your business. Using video, you can promote the services and products that you offer and that can help increase conversions from prospective buyers. You can create videos to help provide education about your business and you can even let users try your services through video.
You can make a product video that can help highlight all the different features of your product which will also help attract and retain customers and the different platforms you can put your videos on are continuing to expand. You can use your videos on your own website as well as Twitter, Facebook, YouTube, LinkedIn and Google. Video on social media is a great way to drive traffic to your own website. You can do product video reviews, video ads or video tutorials that can direct viewers to your website which is going to increase the number of viewers you see on a daily basis. In addition, having videos on your different social media sites can help make sure that you are reaching out to potential customers that might not know about you on the internet and with having good videos comes having good brand messaging, which is a great way to increase your outreach. Having different videos lets you broadcast your message and boost your brand, which will have a larger impact on your audience. This is another obvious reason why video content marketing remains one of the most cost effective marketing tools on the internet.
They list a bunch of different types of marketing videos you can use for your research. The first being customer testimonial videos, and they note that customers can be great ambassadors for your product, service, or brand. If you can find an existing customer that is willing to go on video, then you need to get them into one of your videos. They can help make a great impression on other customers who might be on the fence and they can help explain the intricacies of your product or services through the lens of a user of your product. You can also make how to videos, which are also known as instructional videos or tutorial videos, and these let your viewers find solutions to particular problems they might be experiencing. They are a great way to help take viewers step-by-step through the process of using your product on video. You can also make demo videos, which is a great way to showcase the specific attributes of your service or product and they also work well for video marketing campaigns. You can also incorporate animation or motion graphics and infographics that are going to help the audience get a better feel of your offering.
You can also make product review videos, which gives a particular product or service an edge against the competition's offerings. By showing your customer the benefits of your product on video, you can assist customers and help them get a better understanding of what they're signing up for if they choose you. Webinar videos is an online event where speakers are going to deliver presentations or educational content to an audience. Participants often interact with the speakers by submitting questions or responding to polls. This is another incredibly engaging type of video content as it offers ways to interact and gain feedback from the viewers.
An explainer video is similar to a demonstration video, but it focuses on how a service or product provides solutions to customers. These types of videos breakdown seemingly complicated concepts around a particular offering and the purpose is to communicate the unique attributes of the product in the shortest amount of time possible. Another type of video that you can produce for your video marketing campaign is a podcast, video and podcasts videos allow people to share their crafts or their passions with a large audience and because of the popularity of YouTube and other social media platforms, podcasts videos are growing in popularity. While they used to only be an audio form, podcasts are now coming in video form as well, and these could take a variety of forms including a presentation or a question and answer with audience members.
Other more traditional types of videos are advertising videos. This is probably the oldest marketing use for videos. You could also call them brand videos as part of your advertising campaign, and these types of videos are designed to inform viewers about different benefits or features of your product. They can be used on YouTube or as displayed as ads in other online videos. The purpose of these types of videos is to persuade your consumer to see that your business in a good light and continue to make purchases of your products and services. Other uses of having advertising videos may be to increase sales and now special promotions such as discounts or to gain bigger and better brand recognition for your brand.
The last three types of videos that this article mentions are interview videos, training videos and animated videos. Interview videos, put the spotlight on one or two people where they answer questions. You could interview your CEO on video or one of your suppliers or customers. You could also use these for blogs or part of a podcast series. The person should have a message or a unique insight that might be of an interest to the consumer that is watching your video. You can also accompany your video by with a transcript of the interview so people can also read.
Along the side, training videos can be interchangeably used as tutorial videos and they help improve the user skill with a particular product. You can use video footage or real people that connect the trainer with the user and the video can also be a step by step instruction. Animated videos are not dissimilar from the use of motion graphics and video we were talking about recently in the previous article. They can be a fun way to build your brand or promote your service. You don't have to scout a location or worry about lighting or composition. You do need to spend time in a good animation software to create your animated video and your animated videos can be incorporated with a voice over which would help further enhance your video animation. Videos can be as short as 30 seconds or can go even longer depending on the type of message you want to convey to your audience in the video.
A few last types of videos that they talk about are top 10 list videos, recipe videos, making videos from photographs, having live videos and personal message videos, and I'm going to let you go onto the site to look at some of the more details that they list about all of these different types of videos.
They list a couple of good steps to get you started on your own video content creation and I'm going to list them below and encourage you to check out this video blog to read more for yourselves. Step number one, you need to determine your video's purpose. Number two, you need to write a script. Number three, you need to identify all the different tools and gear you might need. Number four, set up the camera, webcam or video tool that you are going to use. Step five, you need to adjust the lighting. Number six is record your video. Number seven, edit the video. Number eight, upload the video. Number nine, optimize the video page and they give you a list of some video optimization tools as well. Number ten, they encourage you to measure the results and this is a great way to make sure that you are creating the right type of video content for the customer you are trying to reach.
And they even go into some more topics here asking that if you could still do video marketing, if you are not a good videographer and they say yes of course you can but you must be willing to learn the craft. You can start looking at video tutorials online and you can start on a project and create your skills along the way They note you will need the bare minimum of a camera recorder, a video editor and an internet service to upload your videos. And this is a really, really thorough guide, really start to finish from small business trends, talking all the different steps along the way to create a successful video content strategy for your brand. And I'm going to encourage you to check out this video blog to read more for yourselves.
And those are the two articles we are going to look at today in the #trending in video blog. Hopefully you found some useful video production tips, especially the ones really going step by step through all the different points of how to go from nothing to really creating a robust video content creation strategy for your own business. I know there are a lot of Seattle production companies and marketing companies that could help utilize some of the tips on there to create their own videos for their own brands. This has been another issue of the #trending in video blog brought to you by Best Made Videos®. Check back next time for some more useful video tips and trends. Thanks again and stay safe.