Hey guys, welcome to the #trending in video blog brought to you by Best Made Videos®. We are a Seattle based wedding and live event videography company and this is our weekly video marketing blog, where we keep you up to date on all the latest videography tips and trends to help you with all of your digital marketing in the year 2020 and beyond. Today we have a great article we are looking at talking about some video trends from Tech Funnel. We will look at some of these video marketing trends and see how we can incorporate them in our own business in the Pacific Northwest, as well as many other video production companies.
Their article is talking about trends in video marketing to know for 2020. The article begins from 30 second video ads to creating video blogs, video marketing has reached the peak of innovation and necessity when it comes to digital video marketing. They're listing some video marketing trends that you should keep in consideration for every business in the year 2020 and beyond. The first is live video streaming and they note that that is probably the most common video trend that's used as a marketing tool this year. Streaming services like Facebook, Instagram, and YouTube all have features that are allowing users to start a live video stream, this is how users interact with one another and communicate. Although there are some other video trends that they want you to consider as well for your video marketing strategies, so they are going to go through some of them.
Home page videos are on the rise. You want to think of your homepage videos as a virtually interactive way for users to take a sneak peek at the various services, your business offers. It's almost like a movie video trailer to promote your brand. One of the reasons for its notoriety would be due to the idea of teasing users, it is a video teaser for the audience, which will lead to curiosity about what your business has to offer. You also want to look at approachable explainer videos. Like educational videos, explainer videos, show various problems and solutions to your audience. The use of explainer videos will grow even more in 2020 because of how approachable the medium is for new and older consumers. Through the use of explainer videos, you can allow your business to flourish with video marketing because of the establishment of brand personality.
Number four is full 360 degree video experience. They note that this video feature is pretty interesting, especially if you want to use it for your video marketing. 360 video allows your viewers to experience virtual interactions with a video by viewing it from all sorts of different angles. This allows for more user control throughout the video, and ultimately leads to a more personalized video viewing experience. Number six is personalizing one to one video experiences. Although it has been a trend in the past, one on one videos tend to take customers on a personal level. The term one-to-one means that each viewer that is watching your video feels like they are having a more personalized experience watching the video, and one reason it will continue throughout this year and beyond is it provides explanatory information that might be useful to your video audience.
Number six is something we've talked about before on our video blog and that's shoppable videos. This sort of feature allows viewers to buy what they want as soon as they see it. Nowadays video viewers tend to have a short attention spans when it comes to getting through digital media. By creating shoppable videos, you need to remember to keep your video content short, but aesthetically pleasing. Different video formats are becoming more popular. If you want to reach out to a slightly younger video audience, you should use vertical videos and square video formats for video marketing. Typically these types of video formats drive lots of attention to them because of how fast paced the world has become. It's a lot easier for users to engage with video ads that are set up in a vertical video format or a square video format.
Number eight, we've also talked about this before, that's influencer video marketing. The article notes that influencers have always been a trend when it comes to video marketing, however, this year video marketing has skyrocketed due to how much impact influencers are bringing into the video market. From social media video posts to video blogs about daily life on their various YouTube channels, video influencers are always going to be a helpful tool in promoting your products or brands on video. Number nine is video marketing in emails, typically customers on an email list do so because they want to receive messages that will keep them subscribed to your business. By utilizing videos in your email marketing users will be more likely to be interested in the content you are providing since videos are more engaging than typical text-based emails.
You also want to focus your video marketing across multiple channels. Providing more variety for the customer is a great approach to effective video marketing. When you apply multichannel video marketing, you want to make sure you go through a different set of channels, such as direct sales, sales through retailer, sales through wholesaler and sales through agent. The purpose of having such a multichannel video marketing approach is you offer more options for your customer, as well as the experience to what your brand has to offer. Number 11 is sales and personalized marketing videos. By personalizing the videos for sales and other video marketing purposes, customer satisfaction is going to likely increase due to the effort and time you are putting into making personalized content for your audience. It's no wonder why there are certain brands who have a tremendously good customer service reputation, as well as excellent loyalty programs.
Number 12, everyone is video blogging. Even though this isn't the first time people have been video blogging, now is the time when more people are starting to look for video blog content from their brands. Video blogs tend to provide viewers with a more visual access and strikes up interests with the content provided. Number13 on their list is expansive training and educational videos. Similarly to one-on-one videos, training videos and education videos will start to be a part of the video marketing process trend of this year. Having such videos like this will allow trainees and employees to learn visually and verbally throughout watching a video.
Instagram, Facebook and Snapchat are bringing more and more video stories, and that means there'll be even more video stories posted on all sorts of social media sites. Ever since the release of Snapchat, other platforms like Instagram and Facebook have jumped on the video bandwagon with social media video stories. This is a great way to get the attention of your audience since everything within the digital realm occurs at a fast pace,
15, media platforms with more video and this goes with the majority of the video media platforms out there. More videos are going to expand because all of the things that revolve around video marketing are paving the way for a new kind of solution for the digital video marketer.
16 expansive video dimensions, although they talked about 360 degree videos above, there are other video dimensions, including alternative reality and virtual reality that are on the rise brands can easily produce interactive video content by utilizing these different video dimensions and then hope to improve customer engagement with their videos.
There is also an increasing number of brands that create an average video length of 15 seconds. The longer and more and more active and ad becomes the longer your ad will get noticed by potential customers, so they are recommending beginning to create video ads that are longer than 15 seconds. Number 18 is a trend that we've also talked about on the video blog, ad that's implementing soundless social videos. When you provide captions or video transcriptions, this allows users who are watching the videos to choose, to be able to watch the videos without sound.
19 is longer video ads, as they mentioned before, a longer ads are now part of the video marketing trend. Depending on the type of video content, you could hope to keep a customer's attention for 15 to 30 seconds. Number 20 Instagram stories as more and more video, social media stories begin to dominate, you shouldn't forget the most famous platform that carries the most engagement. Instagram stories are likely to stick around throughout this year. As many more brands flock to the social media site to engage with more viewers.
21 is Google ads, this is another important video trend that's going to help your business effectively reach your target audience. It's important to make sure your video content stands out, so when you're creating your video campaigns, you want to make sure that you are doing so with Google ads in mind.
22 is budget friendly video production. You don't need a big video budget to create the perfect video, nowadays a majority of video marketers are keeping things, wallet friendly, and that means being able to get video content created quicker and out to the customer faster. Besides that, becoming more budget friendly with your video marketing is going to allow you to prioritize more effective marketing strategies to the customers that need you the most.
They conclude the article that the future of video marketing is in video. There are several solutions to choose from, so finding the perfect strategies to execute your video marketing campaign are going to be paramount to make sure you sail smoothly.
This is a great, easy to digest list of video marketing trends that this particular website is thinks is going to be prevalent in the year 2020 and beyond and this falls in line with a lot of the other video trending topics that we've talked about lately on the blog.
This was just a quick update today talking about some video trending topics. I certainly believe we can incorporate some of these into our Seattle-based videography company. Hopefully you found some useful tips and tricks that you can apply to your own video content creation strategy. I want you to thank you for checking out another issue of the #trending in video blog. Be sure to check back next time for more video production and videography tips and tricks. Thanks again, and stay safe.