Hey everybody and welcome to the #trending in video blog brought to you by Best Made Videos®. Best Made Videos® is a Seattle based live event videography and wedding videography company, and we use this weekly video marketing blog to keep you up to date on all of the latest trending topics in the world of digital video marketing and video production. Today we are looking at two great video marketing articles, the first is from Techie Expert and the second is from Talking Influence.
The first article we were talking about lists the top five digital video marketing solutions to attract and retain customers. The article begins that in recent years, many businesses are moving towards digital video marketing as the primary mode of their digital marketing. This is an incredibly dynamic field and one of the fastest growing industries out there. At the present time, if a business wants to grow faster, it is crucial to adopt the latest video trends and techniques of digital video marketing. This helps the businesses to survive and stay ahead of many of their other competitors. The most important thing is attracting the target customer and converting them into loyal customer base. That is the key factor for the growth of a business. They emphasize that a business needs work hard, to build a loyal customer base, and if you want to drive more customers and grow your business you need to read this post.
The post is called digital video marketing solutions for business, they note global brands never worry about digital marketing solutions because customers are interested to buy products on their own. Unless you are a global brand, you will definitely need digital video marketing solutions to engage your customers in your business. They list five ways to find new customers and keep them engaged in your business.
Number one is to know your unique selling point. Before you plan for building a loyal customer base, you need to think about your business first. Ask some important questions to yourself that will help bring clarity about your business and will also add clarity to your video content creation strategy. What is one thing that you want to set you apart from the rest of your competitors? What is a specific thing that will attract customers to your business? It can be anything that a customer can use to identify you from a crowd. In simple business terms. This philosophy is known as a unique selling point. So you need to ask yourself what is your unique selling point? This needs to be very clear in your mind and one of your first strategies, when you go about creating a video content creation process. When you know your unique selling point, it should be a much easier to drive audiences to your business and keep them engaged. Your selling point could be anything, potentially that you offer the same service at a better price, or perhaps the quality of your product or service is far better than your competitors.
Number two, you want to increase visibility and that could be done through the promotion of videos online and on various social media platforms. This is another incredibly important factor to attract and retain customers and to increase the visibility of your business. You can use different online tools to increase the visibility of your business in all sorts of platforms and on various social media sites, you want to make sure everyone can easily find you on the internet. The next thing is the price in which you choose to offer your products or services. They mention nowadays, many people are looking for better quality at any price, and that many customers are ready to pay a higher price if that means that they're getting a better quality of product or service.
Another thing you should factor into your video content strategy is customer feedback. You want to make sure you're addressing the issues of your customers sooner rather than later, and that helps build trust and keep a good relationship with your customers. You also want to keep up to date with digital video marketing trends as a digital video marketer this is a dynamic field with all sorts of new videography trends and techniques evolving every day. Customers are easily getting bored with repetition, so you want to make sure you are keeping up to date with all the different video production trends to keep your customers delighted and watching your content.
You might need to strategically adapt those trends to your business, otherwise you might find yourself moving further away from the fundamentals of your business. With the evolution of new digital video marketing trends, businesses are becoming incredibly complex. You want to make sure your digital video marketing goals are in line with the core values and the different objectives of your business. When you strategically use video marketing tools, your business improves and also provides better customer service at the same time. As a result, your brand value, reputation and profits will increase. It is incredibly important to adopt new video trends and incorporate them into your business marketing.
They also talk about using automation tools and chatbots, and that there's a huge upsurge and the robotics and automations industry. In the last couple of years, there have been huge, significant developments in the field of artificial intelligence. And due to this, a large number of the businesses throughout the world are interested in automation tools. Some of these different tools, include chatbots and voice search, and as a result, brands are now focusing their video content more on a marketing strategy to develop a better experience to the customers.
They conclude this section that although new automation technology has transformed the digital video marketing space, it can never truly replace the human factor. So keep that in mind, by using technology to improve your digital video marketing efforts and performance of your business, but don't necessarily replace the people who are working for your business.
The final topic they touch on in this video marketing blog and something that we've mentioned quite a bit on the trending in video blog is the use of live video. They note that video is a great way to improve your customer engagement. In recent years, video marketing has exponentially grown to dominate the business world, and it will continue to grow in the future. A new trend is on the rise, which they predict will disrupt video marketing in 2021 and beyond. People are now much more interested in live video than watching a prerecorded video. They feel there are a few reasons behind this, one is that customers get an extra factor called a part of the process. This means simply that they are more active with watching the live video as they can respond to the video and communicate with you while you are filming your video. They don't necessarily get the same feeling with watching a prerecorded video. Live videos can easily grab the attention of your audience because they feel like if they miss out on watching the video, they will miss the content later on. If you want to bring more audiences, your business and improve your customer engagement, they recommend live video as a great way to improve your video marketing strategy. The final words of this article are "now let's get ready to plan your digital video marketing strategy." They encourage you to use the above marketing tips and tricks to improve your business and once you incorporate these techniques into your video marketing plan and implement them, they are quite confident that you will feel the difference and see a positive change in your business in terms of customer loyalty and retention.
The second article we are looking at today is from talking influence and it's talking all about why live streaming video is going to redefine influencer marketing and post pandemic. The sub line for this article is that as influencers are turning to live streaming video content to connect with their audiences are real time. The author of this article thinks that hey will continue to do so long after the restrictions are lifted. Because of this, a whole new style of live streaming video will surface.
The article begins as billions began sheltering in place among the recent pandemic, social media influencers were forced to find new ways to engage with their audience members who were also stuck at home. Many of these video influencers turned to live streaming video. On Facebook, live viewings of video have spiked by over 50% during the lockdown while viewings videos on Instagram have surged over 70%. Several months into the pandemic, the lockdowns are now being lifted, but while the new normal doesn't yet resemble anything close to the pre pandemic world, the gradual return to the routine has naturally given rise to a big question of whether or not the influencers shift to live streaming video is destined to be remembered as a temporary trend or as a move to a new normal in the world of the influencer video marketing world.
The article predicts that long after the crisis is over, live streaming video is going to remain a popular tool for influencers who are seeking a more intimate way to reach their target audience and generate new revenue streams. They list a couple different reasons why live streaming video is going to stick around.
Number one is fostering real connections. Authenticity reign supreme in the realm of influencer video marketing, and that is exactly why real time unedited video directly from influencers can pack such a huge punch. According to a study back in 2019, perceived authenticity positively impacts followers intent to purchase. That is not surprising at all given the fact that 86% of consumers quote authenticity as an important factor influencing which brands they choose to purchase from. Aside from presenting influencers in their most relatable and real moments, live streaming video offers different followers a chance to be an active part of the video session. By allowing them to interact in real time and include onscreen questions and comments, live streaming video provides an unparalleled access between the viewer and the video content creator. By breaking down some of the walls of communication, live streaming video fosters, and more genuine form of connection.
Live streaming video will also help you stand out from the crowd. One primary challenge for live streaming is also phased by all other online video content. While more people are online now than ever before, it is becoming incredibly more challenging to get your video content seen by as many eyes with the over saturation of video content online today. They note it's one thing to get eyeballs on a small still image Instagram post, but it's a much harder thing to get viewers to meaningfully engage with a live 30 minute Instagram video. Viewing a live stream requires much more engagement than simply liking a video post. 70% of marketers say that static content images effectively engage consumers, but over 93% say the same level of interactivity comes from producing live video elements. Live streaming with its interactive onscreen comments helps to maximize direct communication with video viewers and also empowers them by allowing them to feel heard and valued, which will keep them coming back to view more video content.
The third topic they touch on in the live streaming video argument is that helps to create a new path to purchase. They begin with the question of are influencers and brands able to know that they're live streaming is generating the desired level of return on their investment. They note that live streaming video tracking tools and analytical dashboards offer a critical insight into various metrics like viewership, audience, demographics, and engagement. This video data offers information that brands and influencers can use to optimize future video content and enhance their outreach.
They note that in June a Chinese e-commerce giant announced plans to recruit up to 100,000 video influencers from across the globe to promote different brands and merchants on YouTube, Instagram, and Facebook by creating a new path for purchase for consumers.
Live streaming video is offering an incredibly high return on investment, both in visibility and sales. They note that much of pandemic served to merely accelerate video trends that were already gaining steam, such as remote working and online shopping. It also translated well to transforming live streaming video from an increasingly popular tool to be used by influencer video marketing, to a core component of their strategy. They conclude the article that live streaming video is redefining the influencer marketing world as we know it. In the past three months, there has been an unprecedented opportunity for video influencers and brands to experiment with the live video format as an effective marketing tool. They feel that even beyond the pandemic, the trend and live streaming video is going to continue for years to come.
This is certainly something we also echo as well on the #trending in video blog, There is such a huge increase now for live streaming video and it's certainly something that you're able to get much more engagement with your video audience with, by the use of live question and answer sessions and being able to comment directly on the video as it is streaming out live. This is definitely something that we predict we will see more of an increase of in the Seattle market with other Seattle videography companies taking note of the live streaming capabilities as well. Thank you again for checking out the #trending in video blog brought to you by Best Made Videos®. I hope you found some useful tools for your video marketing strategy, and I hope you check back next time. Thanks and stay safe.