Hey everybody and welcome to a, another issue of the #trending in video blog brought to you by Best Made Videos®. This is our weekly video marketing blog, where we try to keep you up to date on various trends in the world of video production and videography. Hopefully you can apply some of these video marketing tips to your own video content creation strategy. We are Seattle based wedding videography company that focuses on filming live events throughout the greater Seattle area, the Pacific Northwest and beyond.
Today, we are looking an article from droidjournal.com with the title being Ways to Step up Your Business Profits Through Video Marketing?, this guide can help. The article begins that marketing, especially video marketing is a crucial part of any business strategy because it is through marketing that you spread awareness about your products, brands, or other services to existing and potential customers alike. Marketing and advertising aren't necessarily new in the world of business, and neither is the idea of video marketing. What is new, however is how dominant and powerful video marketing has become in the last decade. They want this article to be a guide to get you up to date on the world of video marketing and how to use video marketing to increase your sales and profits for your business.
The first question is, what is video marketing? They define video marketing as promoting a product or educating customers about your product or brand, engaging existing customers or reaching out to potentially new customers through video. They say that whether it is a five second video ad that plays before your YouTube video, or it is a full length TV commercial, video marketing is everywhere.
They note that it was around the year 2017 when video marketing became the top tactic for marketers among many firms worldwide. One source that they quote States that 97% of marketers say that video has helped users gain a better understanding of the different products and services that they offer. They list a bunch of different video marketing techniques, the first is to narrate a story. They begin that before you make a video, you need to plan exactly what you want the content of your video to convey. The best way to engage customers with your video is through story, so you want to take the time to construct a story around the things that you want to sell in your video. Videos aid in storytelling, much more than text or pictures themselves alone do, and the better your customers understand the product and associate themselves with your brand, the more likely they are that they will buy the product that you are trying to promote. One important thing to consider when constructing your video is to decide on the duration of the video, that depends entirely on where you're going to share it. They recommend two to three minutes for a YouTube video ad and 30 seconds for an Instagram video ad story. Alternatively, Facebook recommends a one minute length for a video ad to get the optimal customer engagement.
The second technique they talk about is video editing applications. And they note that if you can afford it, you should use professional equipment like a high end video camcorder. If that's not necessarily possible, you can always use different video editing software to touch up and enhance the video that you film. You can use basic predesigned templates that most editors offer as well as 4k editing features that come with premium versions of video editing applications. You can also create segments of your video using specific video editors like free intro makers, you can also use free outro makers, free invitation maker apps and so on, based on the content of the video that you are creating. They also talk about additional video elements, such as sound graphics and text. Apart from the main content of your video, you can also include many extra elements in your video as well. For example, if you are creating a silent video, you can sync a suitable audio track to play in the background of your video. A familiar song or tune can make more people pay attention to your video. Text blocks also come in handy, if there is specific information you need to convey like product or more importantly, call to actions. You can use a memorable tagline or quote to convince the client that is watching your video to take the next steps. You can also add relevant contact information as well to your video. Since most people are likely to view your video content on mobile devices, it's helpful to add an option where viewers can directly call your office by simply tapping on the screen.
They're talking about creating how to videos, as mentioned before video marketing trumps all other types of marketing, because it helps educate the customers better. You can use how to, or instructional videos to serve this purpose by giving step-by-step guidelines on how your services or products work. Such videos make good use of video editing as well as incorporating text elements into the video. Another way to take customers through one step at a time is by using picture slide shows in your video. The minor advantage to this type of video is that users can follow the instructions at their own pace instead of pausing or reloading the video every time they want to watch it. There are slideshow makers that provide templates with preset designs, transitions, and other effects that make an excellent guide.
Some latest video marketing trends they talk about are shoppable videos and 360 degree videos. We've certainly talked about both of those types of videos on our video marketing blog before. Shoppable videos are tiny bite sized videos that nudge the customer towards buying the product directly, and you can also link to a shop site in the video, making the shopping experience easier for the buyer. 360 degree marketing is becoming popular with the advancement of augmented reality technologies. This video method takes interactive video to a whole new level and captivates the customer through the exciting experience the ad gives. You may have to use some specialized video editors to make such specific videos, but there is a lot of benefits to this type of video.
Once you have made the videos that you have at your disposal, there are some tips that they are recommending for how you can improve the reach of your video. The first is the power of social media. Social media originally was a network for meeting new people and finding connections, but recently it's also one of the primary ways to build business promotions for online video marketers. Platforms like LinkedIn and Instagram encourage video marketing because they make it easy for companies to post and find interested viewers that want to consume their video content. The concept of Instagram stories in particular has been a huge influence. The 15 second video clips that you can share as stories on your company's official page are short enough to hold attention, yet you can still use these video messages to convey information about what you are trying to sell. They talk about search engine optimization strategies with your videos, and they note that a website is 53 times more likely to reach the front page of Google if it includes a video. Ultimately how easily a customer can find your business website or product online is, is a deciding factor of how good your business does. They note another tactic to boost your business through search engine optimization is to use appropriate hashtags with your videos, particularly on social media. If you are making videos for YouTube, make sure you categorize your videos properly, so it is easier to search for them.
They conclude the article that video marketing has transformed the way the e-commerce domain works over the last few years, and this is one of the best times for your company to try out this new form of advertising. You can use videos to put the creativity of your business, to good use and make the most of the video editing software tools available to make a fantastic video for your business. This was a short and sweet video marketing article today that we are looking at on the #trending in video blog. I definitely think there's some good information here that we as video marketers can use. The idea of using those shoppable videos to share online and direct customers to your business is a great way to utilize video marketing. I hope we here in the Seattle area can utilize some of these video marketing tricks and tips in our own video content creation strategy, and hopefully you can apply some as well to your own production business. Thanks again, and stay safe.