Hey everybody and welcome to the #trending in video blog brought to you by Best Made Videos®. We are a Seattle based wedding videography and live event videography company and this is the blog where we keep you up to date on all of the trending topics in the world of videography and video production. Today, we are looking at three video blog articles. The first is from Business2Community, the second is from the Atlanta Small Business Network and the third is from Forbes.com.
The first article, which is a similar video topic we've seen posted about before is video marketing trends to look out for in 2020 and this is something that we've been trying to keep you apprised as well on our #trending in video blog. The article begins that people often like to make predictions about what they think is going to occur in the future and experts from across every field are trying to paint a picture of the future that they think is going to unfold. As we are getting ready to enter another decade, lots of forecasters are going to be sharing their opinions about what to expec atnd although most of these forecasts have ended up falling flat, mostly due to the current pandemic that's going on, many of the predictions about video will continue to be held true.
Although there have been certain video marketing trends that have continued to make waves, others that we've talked about recently on the blog, like 360 degree videos have actually fallen short of their predictions. It's no surprise that video content in general performing is well with recent survey prediction stating that by the year 2021 video is going to account for over 80% of all traffic and that's something we've talked about on the video blog before. Marketers and content creators from all across the world are taking advantage of the new engaging medium of video, and thanks to the different innovative technologies and software related to video, have started creating video that is no longer such a huge task to get out the door. In fact, they note that video content can now be looked at as scalable and can be produced without breaking the bank, they encourage you as a business ticket to take advantage of this fact, as it relates to your video marketing content strategy.
According to a 2020 survey, 76% of marketers that they talk to have shown positive returns on investment in marketing efforts with over 78% of them, believing video has helped them gain new subscribers and new customers that they would not have had before. Positioned at the forefront of the industry the author of this article has seen the video medium, medium blossom into what it is today and he's given a couple of quick trends and topics that he has seen exploded in the last few years.
The first is brand videos and more and more companies have managed to tap into the power of video content when promoting their brand businesses are attracting and engaging with viewers unlike ever before and sharing more insightful information while also building deeper relationships with their audience through the video that they are producing. Some types of brand videos that have gained popularity recently are testimonial videos and from a customer's perspective, testimonial videos are the proof that they need to make a purchasing decision when it comes to choosing the service or product from a particular company. You can't deny the influence of having a well-made testimonial video can have on swaying a user's opinion.
You can also use video to, to create leadership content. Thought leadership content can do wonders for a brand that coordinates your recent study. It's proven that it can help shorten the sales cycle and increase the credibility of a company in the industry among other consumers. The same study, they quoted also reveals a caveat. If thought leadership content is not of higher quality or the video doesn't add sufficient value to the conversation, it can actually hurt your company's reputation. So if you're going to work on this type of video, you need to do it well.
You can also create explainer videos, in the digital age content is just entirely too abundant nowadays, and that has caused our attention spans to devolve. That's something that we talked about last time on our #trending in video blog. If companies want to hook a viewer, they simply cannot lay out a massive wall of text. The average consumer no longer has the time to invest in something that they recently needed to and therefore companies have to package the information that they want to get out in a more compelling way. Also, if you have complex services or products and you need to reveal to the world how those different services work, having a explainer video is a wonderful way to do that. This could be a difficult task, but a quality explainer video can help you out in all of these various situations. Not only do they present all of the information in an appealing way, but they will also get results. 83% of the people believe that startups or products with explainer videos help them make a buying decision, which is great news for startups who want to prevent present mind boggling and revolutionary ideas to the world.
You can also work on training videos and tutorials. These have become all in trend nowadays. It's perfect for viewers because they can watch them as many times as they would want and companies like these types of videos, because they are a one time investments and these videos can be shared over and over again.
Customer onboarding videos can have a personal appeal to them, and it's things like this that help turn customers into advocates for your brand. You can work on employee training videos, and that has also become popular with onboarding and also helping to train remote workers with current pandemic situations as they are it's tools like this that can help mobilize a workforce.
Live video streaming is another huge topic they're talking about as it will be a $70 billion industry by 2021. Lots of different companies that lean heavily into this form of video content with live video webinars and Q and A videos onall sorts of social platforms.
The final topic they touch on today is social media video trends. The other phenomenon you might have noticed is the, how the popularity of video content has exploded across all of the different social media platforms. If you think back to how Instagram and LinkedIn and Facebook rolled out live streaming features on their platforms, back in the day, it's mind boggling to see how far all of those social media sites have come to embrace that video content nowadays.
At this point, there's simply no reason for companies not to join in on the video action. The tools and information that they need to create decent video content is more accessible than ever before. The more you experiment with video content, the more possibilities you're going to discover you might as well become a video trendsetter yourself. So give it a shot!
That's great advice from Business2Community, talking all about video marketing trends. The second article world, thinking that today is out of the box, thinking for your marketing videos. And this is out of the Atlanta Small Business Network.
They're talking about video transcripts, which is something that we've touched on quite a bit before on our video marketing blog. That's the idea of transcribing the videos that you have and adding that content to your videos, either through subtitles or captions. People could watch along while they view your video or transcribing them posting the article alongside your video. And it's great, not only the user that's watching the video, but also search engines use those keywords and phrases that you've transcribed alongside your video, and that will help increase the range of your website and boost your social media scores as well.
This article also talks about using videos internally, and you don't always have to send various emails to clients that you are following up with. You can create frequently asked questions, videos like I have on our website and send that to clients when they initially signed up. And that's a great way, not only to make a great impression on your customer, but if they have that frequently asked questions, video, that will save a lot of back and forth questions that they might have with your various products or services.
The third and final article we're looking at today is from forbes.com. The article from forbes.com is listing three reasons why video marketing is so important on social media in the year 2020. The article start, it's no doubt that traditional forms of marketing aren't as effective as they used to be. Those who are seeing success utilizing digital video marketing might be missing out on some key strategies that they can use to help accelerate their growth even further. Every day, while people are on Facebook or Instagram and other social media sites, users are increasingly getting targeted by all sorts of sponsored posts from various advertisers. There are more image ads being shown on social media sites each and every day, largely because of the increase of businesses that are going online and the number of new and diverse advertisers joining Facebook each and every day. As more businesses are joining Facebook to promote their video messaging, it is becoming more and more expensive for advertisers to pay, to advertise on Facebook and other social media sites based on Facebook's auctioning algorithm. Because of these various reasons, it is more difficult than ever to capture attention on social media and this article is going to let you in on three incredibly important reasons why video marketing is so important in the year 2020 and how you can get better results with less of a video marketing budget.
The first step is to capture attention quickly, this is because there are so many advertisers competing for attention. Having a picture as a creative simply, isn't going to do a good job anymore grabbing people's attention on social media. There's tons of content out there. And with so many people running social media ads, our brains skim through a lot of the photo content we come across. Video content on the other hand holds attentions five times better than still images. It's incredibly important to make sure that the first split second of your video campaign is important so you can attract people's attention and make them stop scrolling through their feeds. The average user spends a 1.3 seconds on each post in their newsfeed. And that means that if you have a split second to capture the audience that you are hoping to attract and hold their attention longer. The agency interviewed for this video article talks about trying to capture attention quickly by placing their most captivating elements, usually including movement, in the opening few seconds of the video. By doing this, they incorporate a brand identity early and hook users with the most engaging video content they have. They also choose and attention grabbing video thumbnail. That is also something they note that many businesses overlook advertisers often think that the content looks good, but it won't necessarily capture somebody's attention while they scroll through social media. The goal that you need to have with your video content is to stand out and break through the competition while also keeping on brand and on message for your audience.
The second tip they talk about is optimizing ad spend and they note that video marketing is one of the most cost effective ways that you can market to new customers online. If you spend money on video views it's a great way to get your brand exposure while also getting the most bang for your buck. There is no doubt that the most cost effective way to target new and prospective clients on the various social media sites out there is by video view campaigns. The advertising agency interviewed for the article notes that they pay 1/10th of a cent for each qualified video view in comparison to other forms of video marketing and such as commercials. Those often cost tens of thousands of dollars with far fewer returns on investment. Facebook video marketing rings the bell for many as being the most affordable way to distribute your video marketing online. Even compared to other Facebook marketing objectives, none of them are as close to being as cost optimal as video marketing.
The third topic they talk about is retargeting viewers by viewer viewing thresholds. A golden nugget they call for marketers that lies beneath running the paid video ad is the fact that Facebook also grants you the ability to retarget the exact video viewers based on the duration each of them watched a specific piece of video content. That is already built directly into the Facebook ads manager platform and it makes it possible to retarget viewers without installing cookies on a website. This is a huge game changer for video advertisers. Not only can you initially show ads to people who have previously watched your video content, but you can also repeat and show a third video ad only to those who have watched the second and first and so on. By the time a viewer has watched over 10 seconds of the video content that you have in the three to five videos that you have, you know, that they are likely qualified and ready to be targeted with direct response advertising. Once potential clients have engaged with videos on your site, you can assume that they are warmed up and know enough about your brand, that you can target them with more direct response campaigns that they will respond to.
And there you have it, according to this article, these are three solid reasons why video marketing is so important on social media in the year 2020. If you're a brand and you want to stand out amongst all the different noise and competition you are fighting against, you should keep these video tips in mind and start implementing them in your video content as part of your video marketing campaigns. Video marketing on all the different social media sites is important because it helps capture users' attention, allows for remarketing based on previous viewing thresholds and is a very cost effective way to market your video message.
This is a great article that forbes.com brought us today about video marketing trends. Some of these are pretty specific and really actionable items. If you want to increase the output of your video marketing, I think there's a lot of brands in the Seattle area that could benefit from hyper focusing their video marketing and utilizing some of the video marketing strategies that this article talks about. This has been another great issue of the #trending in video blog brought to you by Best Made Videos®. Be sure to check back next time for more video marketing trends, thanks again.