Good morning and happy Saturday! I hope you’re all have a great weekend! This is another issue of #trending in video, a new blog by Best Made Videos® talking all about the future of video and the videography trends you should be looking out for to stay on top of your competition.
Today we have an article from our friends over at AiTHORITY talking about the trends and technologies that you need to utilize to unlock the future of livestreaming. “Visions of holograms headlining concerts and video chats replacing phone calls have long danced through our collective minds. But, as it turns out, even our most active imagination had a surprisingly conservative view on the prominence of video streaming in 2020 and beyond.”
Did you know that today all the various streaming video accounts online make up 2/3 of all internet traffic, and that number (especially with the COVID-19 pandemic) is expected to increase to over 80% of all internet traffic by the end of the year. And for the record, that number was predicted even BEFORE the global pandemic that we are all living through now,
If you look at the top five performing tech stocks in the United States, Facebook, Netflix, Amazon, Apple, and Google, each of them have tried their own hand at entering the video streaming game. “ Facebook brought us Facebook Live, Amazon has Amazon Prime Video, Apple recently launched Apple TV+, Netflix is Netflix, and Google owns YouTube.”
If you go beyond the actual video broadcasting technology, each of these tech giants are using their streaming capabilities to build smart home technology and even video enabled wearables. “Beyond merely selling streaming as a service, today’s most innovative companies are integrating live video into their products to create entirely new offerings — thus pushing the limits of what can be achieved.”
This article lists 5 important trends to understand as it pertains to the world of livestreaming and video broadcasting, limitless applications, intelligent data automation, customer-centric approach, advancing technologies, and 2020 and beyond.
We’ll touch briefly on each of these subjects and I encourage you to head on over to the article to read and learn more for yourself.
Limitless applications - “From internal communication and collaboration to the ability to showcase products, increase company efficiency and reduce costs, there are a seemingly endless amount of ways to make an immediate impact with livestreaming technologies. In the modern world of business, streaming technologies are transforming the way businesses communicate and for some, the way business is done.” In the world we are living in now with the rise of video conferencing and telecommuting, online video streaming is the future, plain and simple. If we hadn’t already realized out dependency on online video conferencing as a way to stay in touch with our co-workers and customers, the COVID-19 outbreak has made that an immediate reality, and something I predict will remain the standard for years to come.
Intelligent Data Automation - “The digital age is fueled by the increasing amount of data constantly being collected. Today, we possess more data than ever before, but successfully wielding its power requires finding innovative ways to acquire, view and act upon the insights such analysis unveils.” As opposed to just drowning in the overwhelming data we are now cultivating as a society, we need to take advantage and leverage that data to improve video quality, personalization and targeting. Artificial intelligence is already working on this to lead to charge improving systems towards dynamic intelligence.
Customer-Centric Approach - “As we all know, the customer experience is more important than ever in 2020. To that end, forward-thinking organizations are shifting their focus toward understanding how technology can be deployed to better serve their customers.” No matter what, the customer is always right and when it comes to video streaming and other online marketing opportunities, tech companies are realizing they need to deliver consumers the best experience possible. Whether that’s the video call quality or the ease of use of the software, the competition is fierce in trying to stay at the cutting edge of the video streaming technology.
Advancing Technologies - “Whether discussing evolving low-latency protocols, the power of edge computing or the fifth generation of wireless technology for cellular network communications, a number of critical technologies impact the state of streaming.” Through the rise of 5G and increasing bandwidth, consumers should soon notice faster speeds and better energy consumption. This should lead ultimately to better video quality and reduced latency. “When it comes to livestreaming, edge computing delivers greater scalability and rapid delivery, plus advanced AI and machine learning capabilities. Additionally, by bringing real-time processing and decision-making closer to users, edge computing helps reduce latency, enables advanced analytics and improves security. Finally, edge environments also amplify automation by reducing the volume of data moving through networks, which will become increasingly important as 5G is rolled out and the internet of things takes over.”
2020 and Beyond - “As we move further into the future of streaming, improved interoperability, increased speed and ubiquitous streaming are next.” Ad 5G is adopted more and more the speed of video delivery will in turn increase faster than ever before. Companies are realizing that they need to meet the consumer demand for quality and ease of use, and they are using all the skills and tricks at their disposal to rise above the rest of the the competition out there. “Finally, as even more internet-connected devices hit the market, it’s safe to assume that a good number of them will implement livestreaming technology — and the internet of things will give way to an internet of streams.”
Thanks again for checking out today’s issue of #trending in video. I hope you found some good tidbits of information as it pertains to the future of video streaming and other video technologies. As always let me know if you have any questions below and check back in next time. Thanks again!!