Hey everybody and welcome to #trending in video. This is the newest endeavor by Best Made Videos® in the world of blogging. We are scouring the internet for all the latest trending news in videography and video production and anything else related to our fun little world and bringing it to you on a sometimes daily basis. Thanks for checking out today's issue of the blog. We are looking at a news story from Yourstory.com, the title of their article is How Digitization is Creating a Larger than Life Experience for Consumers with the sub-line that consumers just don't want to buy things today. They want to be associated with a brand's identity. They want emotion, drama, a feel good experience and inspiration and so we are going to take a look at the article today and see what information we can glean and utilize in our own experience in the world of video production.
The article starts that digitization has blurred the once clearly define the line between whether it's the real world and what is the virtual world. They know that we've moved quickly from an era of drooling over our favorite products and brands, which we could see on billboards, and now we are having larger than life experiences with brands in our own living rooms or on our phones through video. Consumers who are constantly checking their social media accounts are following each and every detail of every product that comes out from a brand. And they know that their brands on the other hand are closely watching consumer behavior, their patterns and staying on their toes to meet the ever growing and changing demands of their consumers. They know that what might be trending today is going to be gone tomorrow and various different technology and video platforms are quickly becoming obsolete. They note that customers are rejecting brands that don't adapt quickly and live up to the demands that the customers expect. And that all these different things are becoming new norms because of the increase of digitization.
Consumers today are wanting larger than life experiences from their favorite brands. In addition to ever growing unlimited information there as fresh and relevant content that they devour on their digital devices. They note that consumers also want emotion, drama, a feel good experience, inspiration, aspiration, given out through multiple digital platforms. Well, why is digitization becoming the new norm? They note that consumer is king. The latest technologies, video apps, social media, all revolve around a consumer's desire. Their loyalty is defined by how a brand is going to make them feel throughout their entire experience. Beginning from the very first time that the consumer contacts the brand. The consumer truly is the King in this ever evolving world, pushing brands to give their all to create a larger than life experience through various platforms and means including videography and other video content delivery solutions.
Consumers don't just want to buy from a brand they want to experience and connect with them on a higher level. Brands should not be afraid to experiment coming up with new strategies and that could include videography or other streaming and tele communication experiences. So the question for lots of brands nowadays is which platform to choose in an era where there are multiple digital platforms available at any given time for companies and brands out there to use. The key is to find the right platform that is the right fit for their brand messaging. Twitter, Facebook, Instagram, which one is going to work best? Where do you want your brand to get maximum mileage and recall value. That also includes what might be easier to share videos on or if you're going to customize the length of the different videos that you want to send. Certain social media platforms might be better than others.
Brands that have multiple channel presence are able to let their consumers continue the engagement from wherever they left off with that brand. The article notes that this is because the consumer is seamlessly linked to the brand and not necessarily which platform they're on. So this is encouraging brands to utilize multiple different platforms. The brand that is able to identify and use the correct digital platforms are going to be able to understand their customer better. The author of this post notes that around 63% of marketers today are actively investing in search engine optimization and while video is the number one form of media used and Facebook remains the most commonly used social media platform, those things are ever changing. Brands that are investing in designing their own digital customer experience are always going to have a more engaged and growing customer base.
I'll quote the article here where it says "a mix of the right marketing channels, a foolproof digital marketing strategy that picks up the pulse of consumers and quick adaptability are all essential for brand success and giving customers what they want." This helps brands retain their old customers and attract new ones.
The article ends by noting some specific video marketing terminology to make sure that the reader of the article is up to speed.
Some definitions they go into are virtual experience marketing, which is largely going to be used by jewelry, apparel and other tourism brands to provide their consumers a personalized experience.
There is a growing use of chat bots, which is a way for consumers to more personally sell to consumers.
Video marketing, they note that with the continuing growth of smartphones, consumers are consuming more video content than text and that this is only going to continue in the future, which is a way to motivate the reader of the article to continue to invest in video production means.
Influencer marketing is a type of word of mouth marketing that's focusing on key leaders to amplify a brand message to a larger market.
Social commerce and shopability posts, which are things designed to make a consumer's life easier. They tag products on social media directly and it's going to reduce the amount of friction that a consumer has to actually buy the product.
There's a growth of interactive content nowadays like puzzles and quizzes that are being used to increase engagement as well across the internet.
And finally they note that brands are investing in an extensive content bank that's not only on social media but also through AR, which is augmented reality and virtual reality.
This has been quite an interesting article from Yourstory.com talking all about how digitization is creating a larger than life experience for consumers. There was definitely some interesting takeaways as a video production company, mostly focusing on creating more video content that is more strongly targeted to the audience that you are trying to reach.
This continues our trend of looking at video content creation strategies that emerging and existing brands are using and ultimately the companies that adapt the best and utilize the new video production trends are going to be the ones that capitalize in the ever-growing market of online video consumption. I want to thank you for checking out today's blog post #trending in video brought to you by Best Made Videos®. Be sure to check back each and every week for new tips, trends, and technologies in the world of videography and video production. Thanks again and stay safe!