#trending in video - November 11, 2020

Good morning and welcome to the #trending in video blog. We are Best Made Videos® and we are a Seattle-based live event video production and video marketing company and use use this video marketing blog to keep you up to date on all of the latest trending news in the world of videography and video production. Today we are looking at a video marketing article from business2community.com

Everybody realizes that video sharing is blasting on the Internet since individuals love video showcasing strategies. Actually, individuals look after 500 hours of video for every day on YouTube alone; and content makers share more substance on YouTube in 30 days than all US broadcasting companies transferred in 30 years [source]. What's more, any individual who invests any energy in social stages knows the significance of video. For example, 82% of Twitter clients watch videos through the stage. as per a similar source. 

Likely, the way that individuals love video, particularly twenty to thirty year olds and Gen Z, represents the enormous measure of substance added to video sharing locales consistently and why 87% of advertisers use video promoting (see realistic beneath). In the time of Internet advertising, in case you're not utilizing video showcasing to advance your business, you're feeling the loss of the boat. Individuals love video showcasing in light of the fact that it causes them comprehend your items and how they're utilized, offers amusement, and manufactures trust. From a business stance, video advertising advances your other substance, making you simpler to discover. That is the reason you need video promoting. 

Making videos 

Video content is the best specialized device since watchers hold the data better than numerous other substance alternatives. Studies uphold this, demonstrating watchers hold 95% of video content versus 10% of composed substance. 

As a web advertiser, with the guide of YouTube introduction creator, you make eye catching presentation videos, explainer videos, in any event, engaging video. Different organizations give formats choices for channels, change, and significantly more for as meager as $10/month and Macbooks accompany video programming. Adobe is presently offering Photoshop, which handles advanced activity for nothing on iPads. 

Video promoting offers a handy method to contact your crowd at the opportune time with the substance they love. Utilizing video editors, you effectively make proficient videos from formats that consolidate music, videos, and pictures. The devices likewise help with making mindfulness about your items and benefits and drawing in your intended interest group. 

While making your engaging, educational, and eye catching video, be as innovative as conceivable with the guide of various video arrangements and styles accessible from InVideo. Use video promoting to create a message pertinent to your crowd and support 'rehash clients.' 

There are various ways you can assemble a video. Be that as it may, the most well-known path is by altering a logo uncover on the web. With the guide of devices like Photoshop, start your videos with a thrilling energized presentation. This gives your image a 'fun loving touch', while having an enduring impact on your crowd. 

Financial specialists love video advertising 

On the off chance that you need another motivation to begin or extend your video showcasing techniques, perceive the effect of video on pulling in drives, selling items, and bringing issues to light about your business. 

Video produces a high ROI 

A video gives a higher ROI (degree of profitability) than other substance designs since individuals love video showcasing. All things considered, perhaps they don't adore the showcasing part, however it's the ROI organizations accomplish from video promoting that keeps new video coming for watchers' commitment. Here are some intriguing realities about video promoting from a 2020 study directed by Wyzowl: 

89% of video advertisers state video gives them a decent ROI.

83% of video advertisers state video causes them with lead age. 

87% of video advertisers state video has expanded traffic to their site. 

80% of video advertisers state video has legitimately helped increment deals. 

95% of video advertisers intend to increment or keep up video spend in 2020. 

Henceforth, video bolsters your endeavors to draw in new possibilities for your business, at that point develop them until they make a buy and, eventually, become steadfast clients. 

Beneath, you see the pattern in video advertising and can extrapolate from 2016 to the present time and what's to come. The development of video advertising is going no place except for up. 

Make income from video content 

Videos showcasing offers extra roads for producing income. In this manner, notwithstanding supporting your own promoting endeavors to create and sustain drives, you can likewise bring in cash from your videos by selling notice openings to organizations and people either through Google Adsense or by means of direct publicizing connections. Truth be told, some YouTubers acquire a large number of dollars from video promoting, with Ryan's World procuring over $26 million a year ago. 

The more advertisement space you have, the more cash you can acquire, so making more video for the most part converts into higher income. Also, the commitment made through your videos, draws new endorsers, which comparatively builds income. 

Videos are exceptionally sharable 

Inconceivably, videos are exceptionally shareable resources as well. What's more, you can utilize them to make a quick effect on the watchers. 

Video sharing locales like YouTube, Facebook, Twitter, Myspace, and Metacafe make it simple for individuals to rapidly share videos on their profile pages and informal communities with simply a tick of a catch. TikTok offers short videos with the occasion to arrive at a huge number of clients. The intensity of viral video lies in its capacity to contact a great many individuals rapidly. To get viral traffic from individuals around the world, ensure your video has incredible substance, is effectively justifiable, and looks proficient. 

For business-confronting videos, video sharing destinations offer a code to permit different sites to implant your substance, subsequently extending your range. 

Improved SEO 

Numerous sites have incredible substance, however they don't get a lot of consideration or rank high in query items without ill-advised streamlining. What's more, it's insufficient to have your substance ordered via web crawlers. All things being equal, you should advance your substance to meet desires distinguished in the hunt calculation, a rundown of elements and loads intended to serve clients the most applicable and important substance first when they search. Various organizations utilize various calculations in deciding your site's positioning dependent on explicit catchphrases utilized in the client's inquiry. A high positioning drives a huge load of traffic to your site, as should be obvious beneath. 

While nobody knows the specific factors or loads alloted those components in a particular organization's calculation, SEO specialists surmise a large number of the variables manage a post's prevalence as reflected by web-based media shares, backlinks, and comparative up-votes in favor of the substance. Since individuals love video advertising, they share your substance and different sites backlink to the video. 

Catchphrases are a significant determinant as Google and other web indexes look to envision searcher plan and present substance utilizing those watchwords successfully. Consequently, when you add videos to YouTube or share them, guarantee you recognize the correct watchwords. 

Video advertising constructs trust 

Utilized successfully, video promoting manufactures trust with your intended interest group by adapting the brand. Also, individuals trust individuals not business associations. A viable video shows your enthusiasm and presents you as a genuine individual. Giving in the background sees what goes on at your firm further forms trust as watchers discover your items and the individuals who make them all the more genuine. Video permits you to possess an issue and give clients an answer. Subsequently, an explainer video strolls watchers through the way toward setting up or introducing your item; easing disappointments with the minuscule print or absence of lucidity in printed directions. 

Consider remembering a video of genuine clients for your channel. Suggestions, surveys, and the workarounds gave by genuine clients go far toward making imminent clients trust you. 

Conclusion

Pick the correct videos for video showcasing; ones that contact your intended interest group in a manner that impacts them. Recall individuals love video advertising, so outfit this strategy to expand income and improve perspectives toward your image. The primary point of these videos is to give quality data to the watchers about your items. Likewise, video promoting is an incredible method to pull in new clients as the videos are shared universally.

Thanks again for stopping by to check out the #trending in video blog from Best Made Videos®. Whether you are based in the Pacific Northwest, Seattle, or beyond I hope you can use some of these video marketing tips to take your video content creation to the next level. Thanks again and as always please take care and stay safe!!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.