#trending in video - November 13, 2020

Thanks again for stopping by to check out the #trending in video blog from Best Made Videos®. We are located in Seattle, Washington in the beautiful Pacific Northwests and we use this video marketing blog to keep you up to date on all of the latest trending news in the world of videography and video production. Today we are looking at an article from digitalmarketnews.com

Individuals invest a great deal of energy watching videos on the web. As per a report, in the year 2021, an individual will go through around 100 minutes daily watching videos via online media. The advertisers need to do extensive exploration and know all the measurements before they begin creating video promoting techniques for online media, for example, Facebook or Instagram, get familiar with how to utilize Instagram for business on this blog here. 

While video showcasing is on the lookout for quite a while, advertisers utilizing systems consistently continue evolving. Web-based media stages help to build brand commitment for an item. 

Uplifting news! We are not restricted to watching commercials on TV or instructive videos. The prologue to live real time videos makes it simpler to assemble brand credibility and enter the video promoting world. 

Prior to firing up, let us comprehend what is video advertising? 

Video advertising is one of the most impressive computerized promoting methodologies utilized by advanced showcasing groups where you can make, at that point minister, and eventually use videos like one viable device of advertising for the item they sell or administration they offer. These videos are made by remembering the intended interest groups. It is truly essential to keep the intended interest group locked in. 

With the expansion in the utilization of online media, advertisers are utilizing stages, for example, Facebook, Instagram, Twitter, Snapchat, and YouTube to utilize video promoting for their items. 

As indicated by Small Business Trends, here are a couple of things to know while making video lobbies for online media. Making video showcasing systems for web-based media is an extraordinary method to draw in with the crowds you have just drawn in with through different methods. Not to overlook YouTube is the lord of video content, however web-based media clients watching videos on Facebook and different stages is expanding. 

It is essential to invest in similar amounts of energy for making online media procedures like some other advertising technique. Here is a rundown of steps in arranging a web-based media procedure for your image. 

Set your showcasing objective: It is truly imperative to set an objective prior to arranging a promoting methodology. You have to have a reasonable thought regarding which objective you need to accomplish. It is prescribed to have one objective on the off chance that you are an amateur. You generally need to begin with brand mindfulness as your objective. It is said that defining your advertising objectives and distinguishing the pipe stage will assist with making a successful source of inspiration for your videos. 

Characterize your crowd and the web-based media stage: each web-based media stage upholds diverse video stages. Stages like Facebook, Instagram, YouTube uphold various sorts of videos. Then again, stages like Snapchat, TikTok just follow one video creation design. 

On the off chance that you haven't utilized any of the stages, start with the stage where you have a current crowd base. Instagram, Facebook, and Snapchat are getting famous, and the quantity of clients is additionally expanding. In this way, you can begin with any of the three stages for video showcasing. 

Kinds of video you need to make: There are various sorts of videos that are accessible, and we scarcely know about which one turns out best for online media stages. Before you start, you have to pick the kind of video you will make for video advertising efforts. There are a few video types we are ignorant of. Here is a rundown of video types that function admirably for video promoting efforts. You can utilize Educational videos in the background, Expert Interviews, Entertainment, Testimonial, Instructional, and considerably more. 

Minister your video and offer it: Once you have moved toward the kind of video, the following and the main advance is to make your video. You have to set up a content, storyboard, characters for your video. Keep in mind, the simple stage has its standards for videos. It is imperative to make videos that coordinate these standards. For instance, Instagram doesn't uphold GIFs. The length of the video additionally assumes a significant job. Here is a rundown of online media stages with their suggested time-lengths. 

Instagram: 30 seconds 

Twitter: 45 seconds 

Facebook: 1 moment 

YouTube: 2 minutes 

Whenever you have finished making and altering the video, it is imperative to ensure it satisfies guidelines and takes into account your necessities. When the video is prepared, you can share it on various web-based media stages. 

Investigation of the video: It is critical to break down the compass and the commitment of the video. Examining the video will assist you with understanding the viability of the video and ways you can improve your video and target more crowds. You can utilize Facebook Analysis, Instagram Analysis, and other investigative instruments which will assist you with understanding the compass and enhancements. 

Tip: you can likewise plan and advance your video on various stages. For instance, you can take a concentrate from your video and make a banner and post it on your online media stage. This will assist with contacting more crowds and will convince them to tap on the video connect. 

With a large number of people watching videos via web-based media, video promoting has the energy to draw in and drive the crowd towards your image. This assists with expanding promoting ROI. 

Numerous devices are accessible on the web, which will assist you with making videos right away. Perhaps the best device accessible online is in video. You can make videos for the video promoting efforts in minutes with the assistance of this simple to-utilize instrument.

Thanks again for stopping by, whether you are located in Seattle, the Pacific Northwest or beyond, I hope you can use some of these video marketing tips to take you video content creation to the next level. Thanks again and please take care!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.