#trending in video - February 10, 2023

The Advantages of Video Promoting for SMEs

Entrepreneurs have the world on their shoulders - such is the existence of a SME owner. Every one of the measurements say you're ill-fated to fizzle, indebtedness numbers are unendurable to find out about, and each and every other contender is by all accounts battling under the heaviness of the most recent financial disaster.

In view of all that it is likely unbelievable to consider adding video advertising to your rundown of activities. How could anyone add something else to the unending rundown of getting by as a SME in the present business environment?

The response is that it is some additional work for you, yet the advantages are tremendous. You might be reluctant to utilize video showcasing on the grounds that you are stressed over the expense, the time in question, its intricacy - and you could not actually figure out the place of it.

What you can be sure of is that video advertising can be reasonable, it very well may be done essentially, and it frequently doesn't require a lot of time speculation once the substance has been put out. Moreover, and in particular, video content showcasing for SMEs is Colossally gainful. On the off chance that you're not persuaded, consider the accompanying advantages of video promoting content for SMEs:

A Method for saying Hello

As a little brand you don't have the brand familiarity with a lot greater brands, or the cash to have that sort of worldwide marking. Video content is a method for recounting your story with considerably less of a financial plan. Videos are ideal for narrating, truth be told. You can add pictures, a voice over recording, captions, foundation film - anything you desire. You can show your clients who you truly are, a big motivator for you and what's going on with your image. Furthermore, as videos are truly shareable, the clients who see your video content are bound to share your message in the event that it is in video structure, contrasted with composed or photograph content.

A truly genuine illustration of an extraordinary SME brand helping video is one that discussions about what roused an item. Perhaps you sell a veggie lover cleanser for scalp issues. Perhaps it was on the grounds that you experienced scalp issues yourself and needed a delicate, eco-accommodating, creature well disposed item to help, as opposed to picking synthetic compounds that could exacerbate it, and that are terrible for the planet.

This foundation story of how your cleanser became, with human voices and symbolism (and not only text on a screen) is emotive and brings clients into your reality.

On the off chance that you want to see proof of this sort of impact occurring, simply observe basically any episode of Shark Tank or Mythical serpents Lair and there is consistently somebody with a solid foundation story discussing their item. Watch the close to home excursion the sharks/winged serpents continue and you'll perceive how as a SME you can samely affect your clients with a decent promoting video.

Social Sealing

Social sealing is a method for utilizing others' viewpoints and viewpoints on our items or organization to get others to believe what we have on offer. An incredible model is with item surveys. 88% of customers trust client surveys as much as private suggestions, and more than 80% of shoppers ask loved ones for proposals before they make a buy. Videos of social sealing could incorporate powerhouse showcasing, expressed surveys, brands you are working with suggesting your administrations or item - it is fundamentally a method for saying 'hello, these folks have beneficial comments about us, tune in up so you realize you can trust us as well'.

SME Item Videos

Your items are not too known as others, and on the off chance that you have another item that has never been seen, video content advertising can assist you with clarifying it for clients. Utilizing a voice over recording, a few pleasant pictures and a presentation of the item, you can make sense of the item or administration in your video and assist individuals with associating more with it (and ideally need to get it).

Need to venture into new nations? You can enlist an Italian voice over master to do a voiceover on the item videos so it tends to be acquainted abroad without you really wanting with make another video. Your Italian voice over (or significant language voice over) is the ideal method for using costly excellent substance in more ways than one, adding more reach to your video content promoting financial plan, ideally assisting your items with turning into a raving success in new nations.

Industry Pioneer Content

SMEs are not in that frame of mind to acquire clients or clients through a, strategic, influential place in their industry. That accompanies development, and it is something you can do with instructive videos and educational videos that enticement for the individuals who are inside your industry. This is likewise an extraordinary method for acquiring crowd dedication since you are putting out happy that isn't a 'attempt to sell something' and that effectively helps your crowd without you requesting anything back.

It's not something to be sniffed at when as a SME client dependability is unbelievably significant. You don't simply need new clients - you need steadfast clients who return and pick you first next time they make a buy.

Online Entertainment Content

Online entertainment presence is significant for SMEs and is an imperative wellspring of reasonable promoting. Virtual entertainment clients need video content, thus, giving little in the background videos, or, charming item show videos, is an extraordinary method for drawing in your online entertainment crowd and gain new devotees who will ideally embrace your image and make a buy, as well.

Why Not Make a Video Arrangement Today?

The above places of data truly are a hint of something larger with regards to the advantages of showcasing content videos for SMEs.

Why not make a video arrangement today and check it out? You can take advantage of a greater crowd, better brand faithfulness, brand mindfulness and ideally help those immensely significant deals.

For the best completion, converse with a main voice over organization to finish your video and give it the inclination, proficient touch and quality you believe clients should connect with your image.

Helen has had a shifted vocation in PR and Showcasing with obligation regarding the showcasing branch of a few SMEs and experience in worldwide associations. She has grown new showcasing procedures with a specific spotlight on understanding and taking advantage of multi-lingual missions. She communicates in Italian, French and her local English and is a supporter of the Matinée Multilingual Blog.

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.