#trending in video - February 13, 2023

4 video content tips for your startup's development advertising

As of late, video has transformed into the ruler of web-based entertainment content across the globe. Simply see the amount TikTok's client base has developed — Insider Knowledge predicts TikTok saw 755 million month to month clients in 2022.

Organizations have been compelled to adjust to this short-structure video content upheaval (Instagram Reels is an extraordinary illustration of this) and have needed to focus on video on their foundation. Instagram's President, Adam Mosseri, has even said that the stage is "presently not a photograph sharing application."

How might all that affect development promoting? It implies that you really want to focus on video content for your startup.

The following are four video promoting tips you can use promptly to stretch out beyond the bend

Influence maker commercial centers

It's not difficult to get lost in the midst of the plenty of devices accessible for online video advertising while you're searching for one that best accommodates your organization's necessities.

It assists with focusing on. The primary device you ought to utilize is maker commercial centers like Billo or Behind the stage. These commercial centers make it simple to find ability who can film videos for your startup, and you will not need to pay a huge powerhouse expense all things considered. For making powerhouse content at Coinbase, I worked with various powerhouse offices that did all the obtaining for us across these commercial centers.

While pursuing a maker commercial center, there are a couple of significant things to remember that force to be reckoned with organizations likewise focus on:

By investing the energy to instruct them about your startup, long haul vision and brand voice, you'll assist your makers with creating better-quality and reliable videos.

Ability's previous work.

Ability segment.

Planning.

Numerous maker commercial centers will have a segment where you can see the ability's previous work. In the event that your picked commercial center doesn't have this element, request the ability for a couple of models from their latest videos.

What's more, you'll need to guarantee that the socioeconomics of your ability lines up with the segment profile of your clients. At Postmates, we consistently worked with powerhouses who we could picture as our clients. One intriguing, albeit not completely obvious, revelation was that female powerhouses quite often outflanked male ability.

Thus, assuming you're uncertain about promoting with men or ladies, I prompt beginning with ladies.

Produce short-structure videos

If you have any desire to be at the very front of current video patterns, TikTok is the response, at the present time in mid 2023. It is important to be know all about the substance on the top video-based web-based entertainment stages to get a grip of what is moving. It is advantageous to carve out opportunity to look at video social stages like TikTok and Instagram Reels before you begin dealing with your own video procedure.

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.