#trending in video - February 25, 2022

92% of Marketers Now Claim Video is 'Critical' to Their Strategy - www.komarketing.com

As more advertisers shift their consideration toward delivering videos, new examination is focusing light on the advantages many are now seeing using this type of content.

Wyzowl as of late distributed "The State of Video Marketing 2022" report, and insights demonstrated that as of this current year, 92% of advertisers presently guarantee that video is a significant piece of their showcasing procedure. By and large, 87% of advertisers presently say that video has assisted them with expanding traffic, while 94% case that they have helped client understanding through this type of content.

Around 86% of respondents said that video has produced leads too, while 81% case that it has straightforwardly expanded deals, as a part of content showcasing drives. While there are still a few advertisers who aren't utilizing video, 79% of individuals in this gathering say they hope to start doing as such eventually this year.

Accomplishing Content Marketing Goals with Video

Video has helped advertisers in numerous areas, and past examination has distinguished content promoting as one that has been raised using this medium.

Vidyard and the Content Marketing Institute collaborated to lead the "Content Marketing Video and Visual Storytelling Survey," and information proposed that 88% of advertisers are presently using video for content showcasing purposes. In any case, many are novices to this region, with most of respondents (38%) expressing that they have just been involving video for 1-4 years.

Most advertisers (83%) concur that video has become more critical to their association throughout recent years.

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