This real estate video content will convert in 2026
Video is no longer optional in real estate. It is one of the clearest separators between agents who are building long-term momentum and those who are still relying on short-term tactics. The agents who consistently show up on video, especially with local and value-driven content, are the ones quietly positioning themselves in the top tier of their markets.
The good news is this: It is not too late to start. What matters most is not perfection, but relevance and consistency. The formats below are working right now. They worked in 2025, and they are trending even stronger heading into 2026.
These are the seven video types that are truly moving the needle.
The story of the sale video
Traditional “just sold” videos tend to focus on the agent. In today’s market, sellers care more about the process than the celebration. They want to understand how a home is actually sold when conditions are challenging, inventory is higher and buyer behavior is changing.
Story-driven sold videos reposition you as a problem-solver. Instead of saying, “Look what I sold,” you are showing potential sellers how you think, how you adjust and how you guide clients through uncertainty.
How to execute this video type:
Open with a hook that speaks directly to seller frustration or curiosity
Call out the market conditions the seller was facing
Walk through the strategy step by step, including marketing, pricing and feedback
Share what had to change along the way and why
Subtly reinforce referrals by mentioning how the client found you
End with a share-based call to action rather than a sales pitch
Why it works:
Sellers see themselves in the story and begin to trust your ability to navigate their situation.
Example:
The following is an example of a “story of the sale video” from Colby Anderson out of the 30A area of Northwest Florida.
Infrastructure update videos
If you want to dominate a neighborhood before everyone else shows up, this is how you do it. Infrastructure videos focus on what is coming next, not what already exists.
New subdivisions, road expansions, commercial developments and amenities all create early demand for information. When you are first to explain it, you become the authority by default.
How to execute this video type:
Film on location whenever possible
Explain what is being built and who it is for
Share timelines, pricing expectations and scale if available
Use a mix of selfie video, walking shots and drone footage
Follow up with additional updates as the project progresses
Publish on YouTube, Instagram and Google
Why it works:
Being first locks in long-term search visibility and positions you as the expert for that area.
Example:
This is an example of a YouTube video posted by Noah Escobar out of the 30A and Panama City Beach area of Northwest Florida.
Local news content videos
Some of the highest-performing local real estate videos do not feel like real estate videos at all. They feel like news updates.
Airport changes, major employers moving in, new retail centers and public investments affect everyone, not just buyers and sellers. When you consistently explain what is changing locally, people begin to rely on you for context.
How to execute this video type:
Focus on changes that impact daily life
Explain what happened, why it matters and who it affects
Keep the tone informational rather than promotional
Post consistently so people expect updates from you
Track which topics outperform and repeat those themes
Why it works:
You become the trusted local voice, which naturally leads to inbound real estate conversations.
Example:
This is an example of a local news content Instagram account from Katie Day serving the Houston, Texas, market showcasing examples of videos in this format.
Local business spotlight videos
If you want shares, comments and organic reach, highlight local businesses, especially new ones. Local business content performs because it celebrates the community members instead of selling to it.
These videos also expand your audience beyond your own followers, especially when businesses reshare the content or accept your invitation to be a collaborator on the post.
How to execute this video type:
Start with a strong selfie hook that sparks curiosity
Transition into B-roll of the business or experience
Use voiceover to explain what makes it special
Tag the business and invite them as a collaborator
End with a share-focused call to action
Why it works:
Community content builds visibility, goodwill and authority all at the same time.
Example:
This is an example of a local business spotlight video from Alyssa Curnutt servicing the Spokane, Washington, market.
Moving to the area videos
Relocation buyers are searching long before they arrive. If your content speaks directly to that moment, you become their guide before they ever talk to another agent.
These videos are especially powerful for military, corporate relocation, and lifestyle-driven moves.
How to execute this video type:
Call out the relocation scenario in the first few seconds
Give a high-level comparison of nearby communities
Talk about commute, lifestyle and price differences
Keep it simple and avoid overwhelming detail
End by inviting a conversation, not pushing a transaction
Why it works:
You capture buyers early, when trust is still being formed.
Example:
This is an example of a moving-to-the-area video from Christa Nielsen serving the San Jose, Gilroy and Morgan Hill, California, markets.
New listing videos for social media
Not all listing videos are created equal. Videos built for social platforms need to move faster, feel lighter, and hook viewers immediately.
These videos are not about explaining every room. They are about creating curiosity and momentum.
How to execute this video type:
Open with the most compelling feature right away
Use short clips and varied angles
Add text overlays for viewers watching without sound
Focus on lifestyle and uniqueness over specs
Study analytics to see what performs best and replicate it
Why it works:
Social-first listing videos generate attention, shares and inbound interest.
Example:
This is an example of a new listing video for social media from Marie Boatsman, serving the Greater Portland, Oregon, market.
Long-form walkthroughs and new developments
Long-form video still compounds better than almost any other format when done consistently. YouTube walkthroughs allow buyers to spend time with you before ever reaching out.
If you do not have listings, or even if you do, new construction communities provide unlimited opportunities for content.
How to execute this video type:
Utilize motion and quick shot changes to maintain attention
Combine steady walkthrough shots with quick B-roll
Explain features as a guide, not a salesperson
Tour other agents’ listings or builder inventory if needed
Highlight incentives, floor plans and availability
Why it works:
Long-form video builds deep trust and continues working long after it is published.
Example:
This is an example of a long-form community overview video on YouTube from Brad McCallum serving the Calgary, Ontario, market.
Final takeaway
You do not need to do every video type listed here. Pick two or three that fit your personality and your market, then commit to them long enough for consistency to compound.
The agents who win with video in 2026 will not be the ones chasing a single, hot trend. They will be the ones showing up consistently, providing real value and building trust on repeat.