40+ Video Marketing Statistics Worth Knowing in 2025
The highest percentage of video marketers to date is 93%, indicating that video is not just a trend but a fundamental growth driver. Shoppable video boosts sales by 3.4x and is a growing focus, with 38% of marketers planning to increase use in 2025.
Video makes up over 75% of smartphone data traffic, confirming its dominance in mobile content consumption.
Video content has become the cornerstone of modern marketing strategy — and for good reason. Audiences prefer visual storytelling, while algorithms reward it with reach, engagement, and conversions. Whether you're doubling down on YouTube, testing TikTok ads, or embedding videos on landing pages, the right format at the right time can dramatically boost results.
The more than 40 key statistics in our data-rich report will assist you in developing more effective video campaigns, comprehending shifting viewer behavior, and comparing platform performance. Adoption of general video marketing trends Consumer Behavior & Preferences
Performance in terms of conversion and ROI Benchmarks for Videos on Social Media YouTube, TikTok, Instagram & Facebook Comparisons
Emerging Formats: Live Video, Stories, Shoppable Video
Email, SEO, and Website Strategies Use Video Summary of Video Marketing Statistics FAQs on Video Marketing Statistics Agency Directory
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Adoption of general video marketing trends Business adoption of video marketing from 2017 to 2024
A staggering 91% of businesses now use video in their marketing efforts: the highest level of adoption ever recorded (Wyzowl, 2024). But as video marketing becomes the norm, simply producing content isn’t enough.
Viewers expect relevance, polish, and platform-native formats, or they scroll away. And since social, search, and eCommerce algorithms favor video, brands that do not adapt run the risk of losing attention and traction. In an environment where video is king, your team must: Prioritize internal training and platform-specific planning so video output aligns with audience expectations and algorithm demands.
Create modular content libraries that can be quickly adapted for use on product pages, email, YouTube, Instagram Reels, and TikTok. Establish a cross-functional video strategy that integrates sales, product, and brand goals, not just social media KPIs.
Make use of platform analytics to monitor and improve video performance on a regular basis to determine the style, length, and message of the content. Make an investment in scalable tools like captioning software, AI editing platforms, and automation for repurposing. Here’s what the numbers say about video’s universal relevance:
88% of marketers surveyed in Wyzowl's 2025 video marketing survey believe that video is essential to their strategy. 85% of marketing teams increased video budgets in 2024. (Wyzowl)
For 95% of B2B buyers, video is an important factor when choosing whether to advance in the buying journey. (Brightcove)
Global investment in digital video advertising is expected to hit $207.52 billion by 2025. (2025 Statista) Consumer Behavior & Preferences
Video as the dominant content format across devices
Video has become the dominant content format across devices and demographics, whether consumers are scrolling through social media, comparing products, or discovering new brands. According to Ericsson, video now makes up over 75% of all smartphone data traffic, totaling more than 111 exabytes per month, which is nearly three times the data used by all other mobile activities combined.
But expectations are rising. Audiences now expect brand videos to be concise, high-quality, and tailored to the platforms they use most. Poorly produced or overly promotional videos don’t just underperform — they hurt brand credibility.
To meet modern video consumption habits, your strategy must:
Design every video with user value in mind. Concentrate on providing responses to inquiries, resolving issues, or demonstrating outcomes. Shorten your message for top-of-funnel discovery and deliver deeper content (like explainers or demos) as viewers move down the digital marketing sales funnel.
Incorporate customer testimonials, reviews, and social proof to build trust and transparency.
Optimize video formats and CTAs for mobile-first consumption across social, search, and email.
Tap into video SEO and smart metadata to surface brand content where consumers are already looking.
Wyzowl’s State of Video Marketing 2025 Statistics report reveals just how deeply video has influenced consumer behavior:
For 87% of surveyed participants, video content has been a deciding factor in purchasing a product or service.
91% of consumers say that the quality of a brand’s videos directly affects how much they trust it.
78% of individuals say watching a short video is their favorite way to learn about offerings.
ROI & Conversion Performance
Video marketing ROI drivers
Video consistently outperforms static content when it comes to turning attention into action, and marketers are seeing the results. In fact, 93% say video delivers strong ROI, the highest recorded to date (Wyzowl, 2025). But it’s not just about racking up views; real impact comes from integrating video thoughtfully across the customer journey, from landing pages to retargeting to product education.
To unlock video’s full revenue potential, your team should:
Embed video across conversion-critical touchpoints like landing pages, email nurture flows, and product demos.
Split-test video formats and lengths to identify the most effective combinations for different audience segments.
Use data-driven creative — informed by A/B testing and viewer behavior — to drive continual performance improvements.
Track beyond views: prioritize metrics like conversion rate, click-through rate (CTR), and attributed revenue.
Ensure that messaging facilitates decision-making and shortens the sales cycle by aligning video strategy with sales objectives. Here’s what the numbers say about video’s ability to drive business outcomes:
According to PwC’s Internet Advertising Revenue 2025 report, revenues from digital video ads rose to $62.1 billion (a 19.2% annual jump), pushing the format to 24% of the overall ad market.
Among all formats, Wistia’s State of Video 2025 report, webinars and branded series are top converters. Longer-form content works best, especially when paired with end-of-video lead gen prompts.
Video ads drive more clicks than image ads on Facebook. (Databox, 2024)
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Social Media Video Benchmarks
From Instagram Reels to TikTok’s algorithm-driven feed, short-form video consistently earns more reach, engagement, and ad performance than static posts. And with 79% of users in the United States watching online video on their smartphones every week, mobile-optimized, vertical content is a basic expectation from brands. (Statista, 2024)
To compete effectively on social in 2025, your team should:
Design video for native formats first — vertical for TikTok and Reels, square for LinkedIn, and autoplay-optimized for Facebook.
Prioritize short-form, high-impact storytelling that hooks viewers in the first 3 seconds and encourages interaction.
Create content calendars for each platform, aligning video length, tone, and subject matter with what works best on each channel. Use paid social amplification to scale top-performing organic content, especially for Reels, Shorts, and TikTok.
Track engagement quality — not just volume — to identify what drives shares, saves, and comments that boost visibility.
Here’s what the numbers say about video’s performance across social media:
Optimal video length on different platforms
According to the 2025 Social Media Marketing Industry Report from Social Media Examiner, 87% of marketers believe that video generates more social media engagement than other types of content. Metricool’s 2025 social media study finds that Instagram Reels and TikTok outperform static images in CTR by 480% and 540%, respectively.
Performance varies by platform: Sprout Social's report reveals that TikTok users are most engaged with videos between 15 and 60 seconds, while YouTube audiences prefer content that is longer than one minute. Instagram and X also favor ultra-short clips under 15 seconds. YouTube, TikTok, Instagram & Facebook Comparisons
With over 5.2 billion people active on social media, the opportunity for video reach is massive, but only if your content fits the platform. (Statista, 2025) There is a distinct culture, pacing, and audience expectations for each channel. What thrives on YouTube may fall flat on TikTok, and vice versa. From long-form tutorials to snackable trends, performance hinges on aligning your video strategy with the behavior of each audience.
To stay relevant and competitive in 2025, your video content must be platform smart. Here's how to make that happen:
Use YouTube for long-form discovery and product education — ideal for SEO and high-intent users.
Lean into TikTok for fast-paced, creator-style content that drives awareness and purchase intent.
Double down on Instagram Reels for branded storytelling that’s polished but still native to the feed.
Test Facebook for remarketing and older demo reach, especially in service-based and localized campaigns.
Tailor each asset’s format, tone, and hook to reflect what the platform algorithm and user base expects.
Monthly active users on Facebook, YouTube, Instagram, and TikTok
Here’s a table that summarizes potential reach by platform:
Top Format Ad Strength Platform Average Watch Time YouTube 49 mins/day Long-form & Shorts Best for mid-funnel education
TikTok 47 mins/day Short-form UGC Highest conversion rates
Instagram 32 mins/day Reels & Stories Strong visual storytelling
As of 2025, TikTok’s ad reach spans 1.59 billion users, representing just under 20% of the global population. (DataReportal, 2025)
YouTube has 2.5 billion monthly active users, making it the largest video platform in the world. (Statista, 2025)
In Q1 2024, YouTube Shorts achieved the highest engagement rate among all short-form video platforms and features, reaching 5.91%. TikTok was a close second with 5.75%. (Statista, 2024)
Every day, Instagram and Facebook surpass 200 billion views on reels. (Meta, 2023)
Emerging Formats: Live Video, Stories, Shoppable Video
The trend in video marketing today is moving away from passive viewing and toward high-engagement formats like shoppable videos, live streams, Stories, and videos that blur the line between entertainment and business. These experiences don’t just capture attention; they compress the path to purchase. In fact, eMarketer's report discovers that over 38% of marketers plan to ramp up their use of shoppable ads in 2025.
To fully capitalize on these interactive formats, your team should:
Maximizing interactive content
Use live video for product drops, behind-the-scenes content, and Q&A sessions to drive urgency and connection.
Incorporate shoppable video in paid and organic campaigns to streamline the path from engagement to purchase.
Use Stories for time-sensitive content, polls, and engagement prompts that feel personal and interactive.
Promote live and shoppable content with countdowns, reminders, and influencer collabs to maximize turnout.
Analyze real-time engagement data (comments, likes, tap-throughs) to refine timing, messaging, and interactivity.
Here’s what the numbers say about video’s interactive evolution:
Roughly 30% of global internet users engage with live streaming content on a weekly basis. (Statista, 2024)
Firework’s State of Video Commerce 2025 report states that brands integrating shoppable video see a 3.4x boost in sales performance.
64% of TikTok users have bought something after seeing an ad or shoppable post on the platform. (TikTok, 2025)
Video in Email, SEO & Website Strategies
Impact of video on digital marketing
Social media may dominate the video spotlight, but some of the highest-leverage returns come from channels brands often overlook, like email marketing, search engine optimization, and website UX. In fact, according to Wistia’s 2025 report, over half of marketers now connect their video platform to CRM or email tools to track performance alongside their broader campaigns.
Embedding video in landing pages, blog posts, or email campaigns doesn’t just boost engagement, it increases dwell time, conversions, and search visibility. To get the most out of video beyond social platforms, your team should:
Use the word “video” in email subject lines to improve open rates and boost curiosity.
Embed product or explainer videos in emails to increase click-through rates and reduce friction.
Add video to landing pages and blog content to increase dwell time and signal content quality to search engines.
Transcripts and schema markup can help with SEO and accessibility in videos. Host key videos on YouTube (for search) and your website (for conversion) to maximize reach across both discovery and decision-making moments.
Here’s what the numbers say about video’s compounding impact:
According to GetResponse’s 2024 Email Marketing Benchmarks report, adding video to email campaigns leads to stronger engagement and higher click-through rates.
Video increases dwell time on websites, signaling content quality to Google and boosting SEO rankings. (Neil Patel, 2025)
Pages that include video are more likely to appear on Google's first results page. (WebFX)
Video Marketing Statistics: Wrap-Up
Video is a foundation for modern marketing. The numbers prove that consumers seek out video content, platforms prioritize it, and brands that master it gain a serious competitive edge. Whether you're using it to nurture B2B leads, drive eCommerce sales, or strengthen brand awareness, video should sit at the heart of your strategy in 2025.
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STARTE NOW Video Marketing Statistics FAQs
1. What’s the best type of video for ROI?
Short-form video (under 60 seconds) delivers the highest ROI across most industries, especially for awareness and social engagement.
2. How do you measure video marketing success?
Keep track of metrics like engagement (shares, saves, comments), conversions, average watch time, completion rate, and CTR. 3. What industries benefit most from video marketing strategies?
All industries benefit, but tech, education, eCommerce, and SaaS see especially high returns from product demos, explainer videos, and customer testimonials.
4. Is video marketing viable for B2B companies?
Absolutely. B2B marketers use video to humanize brands, simplify complex products, and improve trust with executive buyers.