36Kr Provides Short-form Video Marketing Solutions for Volkswagen Group China - www.martechseries.com
36Kr Holdings Inc., a conspicuous brand and spearheading stage devoted to serving New Economy members in China, today declared that the Company has been giving altered short-structure video promoting answers for Volkswagen Group China ("Volkswagen") as a feature of Volkswagen's 2021 showcasing program with 36Kr.
Under this promoting program, 36Kr made a 8-minute short-structure video on the subject of conceivable outcomes and minds for keen vehicles, inside which it likewise seemlessly included Volkswagen's innovation, knowledge and vision on future transportation. This modified and expertly created video content is being dispersed through 36Kr's versatile application and different dissemination organizations, and has drawn in gigantic viewership just as crowd connections. The short-structure video promoting arrangement is an incorporated and significant piece of Volkswagen's general advertising program with 36Kr as it's anything but an unadulterated play automaker to a movement specialist co-op.
36Kr dispatched its short-structure video content last year. Driven by 36Kr's top notch advanced substance creation, this drive immediately acquired footing. Until this point, 36Kr has delivered in excess of 150 video programs, covering different subjects including innovation, business, account and financial matters, instruction, and self-improvement. Short-structure video content is a solid expansion to 36Kr's substance grid, which currently comprises of text, picture, video, sound and live real time with a focus on China's New Economy space just as way of life of the more youthful age.
Moreover, 36Kr has developed a broad and compelling substance conveyance network across different standard outsider social stages including Bilibili, Douyin, Xigua, Xiaohongshu and Weixin Video. Toward the finish of the primary quarter of 2021, 36Kr had drawn in more than 4.5 million devotees and produced 60 million absolute video sees across all outsider dealt stages. An ever increasing number of clients and clients are progressively perceiving the worth of 36Kr's short-structure video substance, and some first class marks have framed coordinated efforts with 36Kr for content advertising programs turning to short-shape videos.
Mr. Dagang Feng, co-director and CEO of 36Kr, said, "We're amped up for the significant advancement we have made with our short-structure video business drives. The accomplishment of the Volkswagen video advertising program delineates 36Kr's capacity to convey a far reaching exhibit of substance promoting answers for clients, further approving the worth and brand force of 36Kr's foundation. We trust 36Kr's quickly developing video showcasing drives will move nonstop development in our client traffic, fortify client commitment, lift our income roof, and support our center capabilities as the main stage for New Economy development centered business substance and administration contributions in China. We are certain that 36Kr is all around situated to take advantage of the colossal commercialization lucky breaks with the ascent of short-structure video across the computerized content industry.”
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