#trending in video - March 15, 2021

Today we’re looking at an article from pasoroblesdailynews.com on the #trending in video blog. Whether you’re in Seattle, the Pacific Northwest or beyond, I hope you can use this video marketing blog to take your video content creation to the next level and beyond!

On the off chance that there's one shared trait across the cutting edge scene with the business, it would need to be the need of web-based media stages. Albeit each online media website has its upsides and downsides, Instagram is seemingly the most quintessential webpage for the wide scope of flexible capacities it offers in the showcasing scene. 

Advertising is a difficult assignment for any individual, brand, or business to accomplish, with numerous private companies considering how to assemble their Instagram showcasing system. How to adequately apply video promoting to raise brand mindfulness and increment commitment? All things considered, what number of Instagram sees does a fruitful advertising technique need? 

There are a lot of different choices to consider for improving your Instagram game, particularly your Instagram video promoting system. Regardless of whether it's straightforward methods with respect to a camera set-up to focusing on examination, every last bit of it merits featuring. 

In any case, beneath will take an inside and out take a gander at all that value featuring with an Instagram video advertising plan. These ten hints are to be sure beneficial for pretty much any independent company or brand hoping to improve their video showcasing methodology, so unquestionably investigate if this concerns you! 

1. Use Subtitles 

In all honesty, captions go far with Instagram videos and any video design. Indeed, even individuals who communicate in the video language will without a doubt lean toward captions to decisively realize what's being said. Then again, another gathering of individuals watches videos with no volume, making captions a need in such manner. 

Regardless of whether somebody were to watch the video with the volume on, the captions won't trouble or influence them in any capacity. There's an explanation such countless individuals use captions when they're watching a film on Netflix. Also the huge load of applications that can add captions for you with no difficulty. 

2. Keep Content Short 

These days, individuals' capacities to focus appear to be between a couple of moments or a few hours in length. As extraordinary as the more drawn out length would appear to be in the film medium, the more limited length is clearly considerably more reasonable for online media. In this manner, it's consistently ideal for Instagram videos to be just about as short as could be expected. 

Clearly, the expression short can mean an alternate length to each individual yet don't attempt to make it any more than a moment. In spite of the fact that IGTV exists for an explanation, most limited time videos shouldn't be too long except if they fit a particular specialty that will work for a more extended length. In any case, be aware of your video content length. 

3. Offer Links 

Really amazing for growing a particular page, that page isn't anything except if it has the suitable connections going out for that business. Regardless of whether it's to a business site, an E-Commerce store, or something totally separate from the matter, it's uncommonly imperative to have the correct connections set-up. 

Tragically, gluing joins as a subtitle is never a smart thought, so a business has two principle choices. They can either glue the connection in their profile or have it as a swipe choice in their story. Contingent upon where you qualify, you may just approach gluing the connection in your profile, which should more than do the trick. 

4. Use Thumbnails 

Like the universe of YouTube, thumbnails go an inconceivably long route for Instagram videos. In the event that you don't can create a unique looking thumbnail, you don't need to stress over it to an extreme yet at any rate attempt to get a decent still from the video for the thumbnail. Doing this can do ponders for the actual video. 

Thumbnails will in general make a video look more expert and will in general produce more snaps therefore. Consider a thumbnail a DVD or CD front, which means it's there to tempt somebody to really snap and watch the video. In the event that you can figure out how to build up a strong thumbnail, you'll be astonished how well it'll accomplish for your video. 

5. Have Great Captions 

An inscription alludes to what somebody will peruse beneath the video. Consider a subtitle a combination of the title and bio of a particular video. It's trying to track down the ideal subtitle, yet on the off chance that it's done appropriately, it can do ponders for a particular video's life span and achievement. 

A few brands decide to go the moderate methodology, which means they don't add anything extraordinary to their subtitle and permit the unadulterated clout of their business to convey their business. This is an extreme test to accomplish, and it isn't possible constantly. Attempt to sort out what inscriptions work for you and stick to it. 

6. Use Tagging that Makes Sense 

Like having the correct inscription and connections joined to a video, there is likewise an essential need appended to using the right labeling. Labeling can mean numerous things, from connecting the business you're teaming up with to individuals in the video. However long it's pivotal to the video, make certain to label it. 

Labels will in general go far since a great many people labeled in a video or post will without a doubt share it. Clearly, don't go around labeling irregular individuals, trusting they'll share it for reasons unknown. All things considered, attempt to get what and who bodes well to tag and perceive how it'll turn out for your videos. 

7. Go Live 

Numerous Instagram clients banter about the fundamental being of going live, with some adage it ought to barely be done while others figure it ought to be accomplished all the more frequently. Contingent upon your business, going live probably won't be appropriate by any stretch of the imagination, however in the event that you can sort out an approach to have it for your business, you'd be happy you did. 

A great many people who follow an Instagram page love it when it goes live as it's a route for them to get a discussion straightforwardly with the actual business. It tends to be loads of good times for organizations to speak with their adherents, for certain organizations saying it can even be fulfilling. 

8. Comprehend Video Technicalities 

Other than the entirety of the different connections to what you ought to consider once a video is done, the significantly more unmistakable spotlight is on the actual video. On the off chance that your video doesn't have the legitimate video details, nobody will burn through their time seeing it. Regardless of whether it has an extraordinary subtitle and thumbnail, the actual substance is the thing that's generally imperative. 

Hence, it gets urgent for you to completely comprehend video details. Regardless of whether you're shooting on a telephone or a costly camera, acknowledge what comes to play with whatever course you're going with. When it's altered, you ought to have a decent comprehension of what to do from that point. 

9. Shoot In-Focus 

However imperative as it seems to be to completely see how a camera works and the altering procedures are encompassing it, it's considerably even more an essential matter for clients to shoot in-center. Out-of-center videos will in general goad individuals more than everything else, making it a particularly critical zone for individuals to completely comprehend. 

Hence, at whatever point you set-out and take videos for your Instagram page, ensure you shoot in concentration consistently. Most telephones and cameras have an auto-center capacity on the off chance that you can't sort out some other way, however attempt to gain proficiency with the points of interest of doing it in the event that you can. In any case, it should function admirably for you. 

10. Make Adjustments and Look at Insights 

Really incredible for so numerous entrepreneurs, many neglect to do the most pivotal part, adapting. Regardless of how certain you are as an entrepreneur, pretty much every business needs to make changes once they discover what they're doing; it isn't thoroughly right. 

Subsequently, on the off chance that you can, attempt to make changes with regards to your consideration that what you're doing isn't the awesome. Bits of knowledge and investigation are particularly valuable in such manner, yet recollect, videos won't explode for the time being, so be amazingly aware of what the Insights and examination mean for your business pushing ahead. 

For what reason is it Crucial for Businesses to Use Instagram Video? 

As a rule, when an entrepreneur makes an Instagram page, they will in general disregard the site's video usefulness. Considering Instagram is so photograph driven, it bodes well why so numerous Instagram clients totally disregard the video side. In any case, what they can be sure of is that video is what's to come. 

Video is such a lot of things to come that it has been developing Instagram like insane of late fundamentally due to all the different video highlights Instagram has been adding to its foundation. These highlights range from being a piece of Instagram's story model to being a real piece of a video post. 

Regardless of what video usefulness is being added to Instagram, understand every last bit of it tends to be used by your business. Regardless of whether it's an Instagram story or something new like Instagram Reels, every last bit of it is incredibly helpful for each entrepreneur to know. Continuously do what you can to keep steady over what's being added to Instagram. 

Do All Businesses Need an Instagram? 

For reasons unknown, numerous organizations consider on the off chance that they need an Instagram by any stretch of the imagination, featuring that possibly web-based media isn't for each business. Regardless of what outdated idea you may have with Instagram, acknowledge online media is however famous as it very well might be for an explanation, and not having a page will fundamentally keep you down. 

Subsequently, consistently do what you can to have an Instagram as it'll be incredibly helpful for your business over the long haul. At any rate, an Instagram page can go about as a center point for additional individuals to look at your business, which can be amazingly advantageous over the long haul. 

Considering business life span is the thing that each entrepreneur is attempting to set-out and achieve, it's amazingly valuable to realize that online media destinations like Instagram are so useful in such manner. 

What Else Should Businesses know about with Instagram? 

Other than having an out and out Instagram video promoting technique, organizations ought to know what works and doesn't work with Instagram. Regardless of whether it's top notch posts, having extraordinary inscriptions, or just understanding what looks off-base, every last bit of it very well may be amazingly advantageous for a business to use. 

Beside that, numerous organizations should stay aware of their Instagram, which means they should know the significance of reliable substance. Clearly, nobody will need to follow a page in the event that somebody spams on it excessively. All things considered, there's a distinction between posting excessively and not having sufficient substance. Pretty much every entrepreneur comprehends that distinction with their actual business, however similar guidelines apply to an Instagram page too.

Thanks again for stopping by! Whether you are in Seattle, the Pacific Northwest or beyond, I hope this video marketing blog helps you take your video content creation to the next level and beyond. thanks and take care!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.