Shopify: 10 Effective Video Marketing Examples and Key Qualities (2025) While radio stars were once killed by video, today's video marketing can make your brand a global star. Eighty-seven percent of customers have been persuaded to make a purchase after watching a video, and ninety-one percent of customers say that video affects their trust in a brand. It's possible that this is why 93 percent of marketers report a strong return on investment (ROI) and 89 percent of businesses use video marketing. On social media platforms like TikTok, Instagram, Facebook, and LinkedIn, as well as on your own website, you can use the power of video marketing to rank higher on search engine results pages (SERPs). Here are ten examples of successful video marketing. Types of videos for marketing Whether you’re crafting your first video marketing strategy or looking to expand or retool your current one, here are seven versatile video types to consider for your next campaign:
1. Start with videos. Producing a video to debut your new product or service can build brand awareness and excitement, and give you the chance to share the story behind your latest release.
2. Videos with explanations Create brief how-to videos to assist new customers in settling in if your products or services call for instruction or direction. 3. Videos of brands collaborating. Videos that feature brands that complement one another can help you reach new people and give viewers creative pairing ideas. 4. videos from behind-the-scenes Behind-the-scenes videos can give your brand authenticity, whether it's footage of "how we made it" or of a fun moment in your team's day-to-day operations. 5. Content created by users (UGC). UGC involves real people using a product and making their own videos. This provides a peer-to-peer review experience, which 40% of shoppers say is important to their decision to buy. 6. Videos in a short form. In just a few seconds, short videos captivate viewers' attention and provide entertainment for those with short attention spans. 7. Videos with influencers. Utilizing the influencer's established trust and direct engagement with niche communities that are likely to connect with your brand is how influencer marketing works. 10 successful examples of video marketing The Bed of Honey KM Software Fishwife
Oysters from Island Creek Wild Grass Friendly to Dogs Co. Table for Transformers Club Doughnuts Co. Diaspora SURI
Take a look at these examples of video marketing to see how different kinds of video content and creative touches make each one stand out in the feed: 1. The Bed of Honey The Honey Bed's 45-second product launch video introduces the business, its product, and its founders, husband-and-wife team Gabe and Sydney Bollinger. Gabe discusses the Honey Bed's washability, classic aesthetic, and comfortable design in addition to sharing his industry knowledge. Important creative elements. a muted color scheme, open captions centered in the center, and clips that show a "day in the life" of the dog bed. what makes it stick out. Gabe addresses the viewer directly to convey The Honey Bed's brand values in the video, which features the founders and their dog in their own home. 2. KM Software In this in-depth explainer video, KM Tools founder Jonathan Katz-Moses demonstrates his brand's woodworking tools and teaches viewers how to make dovetail joints. Jonathan encourages viewers to apply what they have learned and to take part in an Instagram contest and tool giveaway that his company is running. This opens the door to cross-platform conversions like signing up for an email newsletter or following someone on Instagram. Important creative elements. closeups, energetic music, high-quality editing, and a woodworking studio setting. what makes it stick out. The proprietor of the small business comes across as genuine, knowledgeable, and eager to impart his expertise. presentation
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Using a casual voice-over script and jump cuts, this video introduces a simple, seasonal recipe for an appetizer that uses Firehook crackers and Fishwife tinned mussels as complementary "hero" ingredients. This brand collaboration introduces both Fishwife and Firehook by showcasing their products as flavorful components in a low-effort appetizer recipe and demonstrating how easily both brands could fit into the entertaining plans of viewers. Important creative elements. Warm, vibrant closeups and the jovial narration of the narrator. what makes it stick out. The easy-to-follow instructions and casual tone of the video make it seem like anyone could easily make the same dish. 4. Oysters from Island Creek Island Creek Oysters takes viewers on a tour of its caviar tin packing process in this TikTok video. The video features employees sorting, weighing, and sealing the tins, and captions explain how the company's methods distinguish it from rivals. With its core audience, the brand is open about how it goes above and beyond to provide a high-quality product. Important creative elements. includes brief cuts and informative captions to transport viewers into a new setting. what makes it stick out. The information and scenes that follow give the viewer the impression that they are being granted exclusive access. 5. Wild Grass Wild Brush, a manufacturer of outdoor gear, provides a glimpse into its workshop in this behind-the-scenes video, showcasing the handiwork that goes into its products. The company's brand values—a love of nature and an appreciation for handcrafted items—are conveyed in close-up shots of the artisan making the hip packs and scenes of someone using one on the trail. Important creative elements. a variety of shot angles and locations to represent the various stages of crafting. what makes it stick out. In the final frame, a person sits outside and takes a soda from the finished pack, highlighting the product's goal of making outdoor time more enjoyable. 6. Friendly to Dogs Co. Alize and her dog Roux demonstrate how to use a leash and harness from Dog Friendly Co. in this user-generated video. The narrator's sincerity, enthusiasm, and relatability are all strengths of UGC that are used in this video. This simple video doesn't use a lot of editing and doesn't make a big deal out of a hard sales pitch. Instead, it just recommends the product and the happy dog model. Important creative elements. Credible endorsement of the product due to spokesperson's reliability and enthusiasm. what makes it stick out. UGC expert Alize (@alizetheceo) shows her dog Roux how to use a harness and leash. The video ends as they go for a walk together. 7. Table for Transformers Racha Abdel Reda, an influencer on Instagram who goes by the handle @mynameisrasha, uploaded this video ad in 2022 to promote Transformer Table's modular furniture. It quickly went viral, getting tens of millions of views all over the world and making the brand more well-known in new markets. Artem Kuzmichev, the brand's co-founder, emphasized how crucial it was to find the right content creator on an episode of the Shopify Masters podcast. He states, "She was a luxury influencer, she had a family, and her audience wasn't from the US or Canada, where we [already] sold a lot." Additionally, she didn't have a family. Important creative elements. clever use of time-lapse video to show how versatile the product is. what makes it stick out. The fast beat of the music and the sped-up video show how quickly the modular furniture from the brand can be set up or stored away. 8. Club Doughnuts Dollar Shave Club, a personal grooming brand, is well-known for its viral videos that use sharp humor to convey a clear value proposition: shaving razors at a reasonable price per razor, delivered straight to your home. Important creative elements. a noir palette and a concierge character reminiscent of Wes Anderson. what makes it stick out. The concept of a secret club is mocked in the video advertisement, which concludes with humor. 9. Co. Diaspora Ciara's energetic "Level Up" is featured in this upbeat video from spice brand Diaspora Co. over shots of street vendors pouring chai into cups and chai bubbling on stoves. A short-form video is all about moods because it doesn't have time for a traditional narrative. Important creative elements. clips and percussionist music that aim to immediately transport viewers to the bustle and bliss of an urban chai shop. what makes it stick out. In the final frame, the founders hold up a can of their chai masala spice mix with joy in their eyes. 10. SURI
Follow the relaxed morning routine that influencer Yanin Taylor (@idressmyselff) follows. The SURI brand is incorporated into an implied lifestyle of elegance and luxury in this video. The edit subtly emphasizes the toothbrushing moment over outfit selection, from reading in bed to bathing, brushing her teeth, and smiling before heading out. By going this route, SURI also stands out from toothpaste ads that have been around for a long time and typically feature bright lighting, close-ups of teeth, and advice from dentists. Important creative elements. An elegant design and a brief caption reading "slow mornings" what makes it stick out. In the video, self-care and relaxation are incorporated into an indulgent daily routine with SURI toothpaste. What makes a video marketing campaign successful? A concise viewpoint Quality production on a regular basis Editing that engages Use of time (and timing) effectively Most successful video marketing campaigns share a few key characteristics. Focus on the following to make a good impression on viewers: A concise viewpoint Tell a story from your unique perspective. Whether you are working with a professional video production team or putting together a product demo in your home studio, ask yourself: Is it clear who is telling this story? And who are we addressing? For instance, the creator of the card game Millennial Loteria, Mike Alfaro, achieved unanticipated success on the internet when he posted a recap video on TikTok that documented his progression from a young immigrant Latinx creator to the point where his game was sold in US Target stores. He claims that the game's success can be attributed in large part to its first-person narrative about why he created it for his fellow Latinx developers and TikTokers. Mike says on the Shopify Masters podcast, "It was a very endearing video for a lot of people who saw it." "I think a lot of people noticed it and thought, this is good for our community," In this way, he claims, small business owners may have an advantage over global brands. He asserts, "Brands pay advertising agencies millions of dollars to make their brands feel more human online." I believe that it is simple to be human for owners of small businesses. However, market research is also necessary to craft your viewpoint and comprehend your target audience. Mike explains, "I do a lot of research to see what different trends are going on with Gen Z culture, what's going on with Gen Xers, etc., and that helps out with our strategy and direction." presentation
Free Worksheet: Telling a Brand's Story Using the power of storytelling, you can create a compelling brand story and cultivate a loyal audience with the help of this useful exercise. Quality production on a regular basis To demonstrate to viewers that your brand is reliable and well worth their time, make sure that the quality of the lighting, sound, and production is consistent. For example, if you're making a recipe video, keep the same light source throughout. Or, if you're running a video ad campaign with influencers or UGC, give each content creator a brand kit that explains what aspects of your brand to emphasize on social media, which tags they should use, the platforms and audiences you want to reach, and the specifications you want to see in their video content. presentation
Business Branding Kit for Free Create an effective brand identity that stands out in the marketplace. Create a memorable and cohesive brand with the help of these free templates and tools. Editing that engages There is a downside to the fact that your target audience is already on the channels where your video marketing is being done: everyone else is also there. To avoid being overlooked, your video advertisements must stand out from the crowd. Whether it's creative use of time-lapse video, great background music, or a comedic jump cut, editing choices keep viewers engaged and encourage shares and conversions. Use of time (and timing) effectively Any 15 or 90 seconds a viewer spends with your brand is extremely valuable in today's attention economy. Ensure that each video tells a clear, compelling story and that your invitation is tailored to your audience and channel to maximize viewing time. To put it another way, ensure that your videos make good use of the time allotted by the format as well as the time of your viewers. It can increase your credibility and customer trust by demonstrating that your brand is familiar with the rules and culture of a particular channel. In addition, showing viewers that you value their time and attention by making editing choices that optimize your video's progress bar will demonstrate this. Examples of video marketing FAQ What does "video marketing" entail? Making and distributing videos that promote a brand or product through digital channels is video marketing. Paid partnerships and organic social media videos, mobile-first videos and videos on websites are all examples of video marketing. Which platform is used most frequently for video marketing? 90% of businesses say they use a YouTube channel for marketing, making it the most popular platform for video marketing. Depending on your digital strategy and target audience, other options include Instagram, Facebook, TikTok, and LinkedIn. What is an illustration of video content? You can tell your brand's story, get new leads, or help customers get more out of your product by using a variety of video content types. Live-action videos, such as vertical TikTok, explainer videos, and videos introducing new products are examples. Your marketing objectives and budget, the digital channels on which your brand appears, and the audiences you are working to reach should all play a role in the types of videos you produce.