Video marketing is EXPLODING right now. Additionally, this list of video marketing statistics has you covered if you're looking for data that demonstrates just how prevalent video and video production is and how rapidly it is expanding. A carefully selected list of statistics pertaining to:
Video consumption
Social video
Trends in video marketing With that out of the way, it’s time for the stats!
Video streaming There’s no doubt about it: more people are spending more time watching videos online. This selection of video consumption stats will show you just how big video is right now… and its potential to grow even bigger in the years to come.
1. On average, American adults spend 3 hours and 50 minutes per day with digital video. That is 55 minutes more than the typical amount of time Americans spend watching television each day. Us Adults Watching Videos
2. US users spend an average of 1 hour and 2 minutes watching Netflix (eMarketer)
3. In 2024, the average daily time spent with TikTok reached 58.4 minutes among US adult users (eMarketer)
4. In 2024, adult users in the United States will spend an average of 48.7 minutes per day watching content on YouTube (eMarketer). 5. According to eMarketer, approximately 241.8 million people in the US watch YouTube. Us Youtube Viewers
6. YouTube’s Android app users worldwide spend an average of 1 hour and 24 minutes per day watching content (DataReportal)
7. Mobile devices account for 47.9% of the average time spent per day with YouTube, followed by other connected devices, including smart TVs (39.2%) and desktops/laptops (12.9%) (eMarketer)
Video SEO
Creating a great video is a must. However, you need to optimize that video correctly in order to attract viewers. I compiled this collection of YouTube SEO-focused industry studies as a result. 8. After analyzing 1.3 million YouTube Videos, Brian Dean found that comment count, number of views, number of shares, and number of likes are all strongly correlated with higher YouTube rankings (Brian Dean)
9. Videos that rank on the first page of YouTube have an average length of 14 minutes and 50 seconds (Brian Dean)
10. On average, videos that generate new subscribers rank higher than those that don’t result in new channel subscribers (Brian Dea)
Facebook, Instagram, and other top social media networks are slowly transitioning to video networks that aim to take on YouTube head-to-head. This is one of the reasons that these platforms are pushing more video content into their feeds.
11. Watch time for Instagram Reels is up more than 30% year-over-year in Q4 2025 (Meta)
Videos On Fb And Instagram
12. On Facebook and Instagram, there are tens of billions of videos (Meta)
13. Users reshare Reels a staggering 4.5 billion times every day (Meta)
14. Reels account for 50% of the time spent on the Instagram app (Meta)
15. 200 billion Reels are watched each day on Instagram and Facebook (Meta)
Facebook Video Viewers
16. According to eMarketer, adults in the United States spend 40.8% of their time watching social videos on Facebook and Instagram. 17. Watching videos accounts for 58.8% of average daily social media time in the US, up from 33.0% in 2019 (eMarketer)
18. 8 in 10 unique sessions on X include video (X)
19. More than 100 million X users watch vertical videos daily (X)
Twitter Video Viewers
20. Vertical videos on X make up 20% of all time spent on the platform (X)
21. On average, live videos on Facebook generate more than 3x median post interactions compared to other formats, such as image or link posts (Emplifi)
22. Instagram Reels with a duration of over 26 seconds tend to have a higher number of median interactions compared to short-to-medium videos (1-25.9 seconds) on the platform (Emplifi)
23. One analysis found that the best time to post Instagram Reels is on Fridays at 5 pm and TikTok videos at 4 pm on Fridays (Emplifi)
Video marketing conversion and ROI
Video is a powerful, emotional medium. But how does the ROI that you get from video marketing compare to text or audio? These video marketing stats focused on ROI and conversion rates have the answer.
24. 82% marketers claim video marketing has given them a good ROI, down from 93% in 2025 (Wyzowl)
25. 82% of consumers have cited video as the convincing factor in a purchase they have made (Wyzowl)
Video As Purchase Factor
26. Videos with a duration of 30-60 seconds are considered the most effective according to 51% of marketers (39%), followed by 1-2 minutes (20%) and 30 seconds or less (20%) (Wyzowl)
27. YouTube (82%) and LinkedIn (70%) rank as the most used video marketing channels (Wyzowl)
28. In the short-term, brands that leverage the use of sponsored videos on Amazon for the first time had a 21% sales growth in the next month, compared to those that didn’t (Amazon)
29. The vast majority (93%) of marketers say video increased brand awareness (Wyzowl)
Video Increases Brand Awareness
Forecasts and predictions
These stats show that, even though online video is already massive, it’s still growing at a record pace.
30. Video’s share of average daily social media time is an estimated 60.1% as of 2025 (eMarketer)
Video On Social Media
31. According to Statista, worldwide spending on video ads is expected to reach $241.9 billion by 2028. 32. American adults spend an estimated total of 5.19 billion minutes per day on TikTok content, more than Facebook (5.02 billion minutes) or Instagram (4.33 billion minutes) (eMarketer)
33. Meta, YouTube, and TikTok combined account for an estimated 46.2% of US video ad spending (eMarketer)
Trends and preferences of consumers Now it’s time to cover a selection of video marketing statistics focused on how people consume video content online, including stats on retention rate, branding and more.
34. More than half (55%) of consumers mostly watch videos a few minutes long on social media. According to Clutch, only 16% of users typically watch videos that last longer than 30 minutes. 35. On average, video CTAs achieve a click-through rate of 3.21% (Vidyard)
36. Videos between 1 and 2 minutes long have an average retention rate of 56% (Vidyard)
Video Retention Rate
37. Click rates are up to 65% higher on emails that include links to videos (Campaign Monitor)
38. Around 2 in 3 (63%) of consumers cited short videos as their preferred method of learning about a new product or service (Wyzowl)
39. 84% consumers would like to see more videos from brands in 2026, down from a peak of 91% in 2023 (Wyzowl)
More Videos From Brands
40. The most popular types of videos that businesses are investing in include product demos (47%), explainers (35%), and recorded webinars (33%) (Vidyard)
Business trends with video marketing
Now it’s time to see how businesses are using video… and what’s working best for them.
41. 91% of businesses use video as a marketing tool in 2026, a joint high with 2023 and 2024 (Wyzowl)
42. On average, brands have between 103 and 934 videos in their library, depending on the industry (Vidyard)
43. 82% of marketers report that using video has helped increase website traffic (Wyzowl)
Videos Increase Website Traffic
44. 60% of the videos that companies published were a length of 2 minutes or less (Vidyard)
45. The most commonly cited reasons for not using video marketing include too expensive (24%), don’t feel it’s needed (24%) and lack of time (19%) (Wyzowl)
46. 67% of marketers who currently don’t use video marketing plan to do so in 2026 (Wyzowl)
Marketers Using Video
47. YouTube (82%), LinkedIn (70%), Instagram (69%), and Facebook (68%) rank as the most widely used channels among video marketers (Wyzowl)
48. 18% of marketers claim to use AI to assist with video content creation. Another 16% of survey respondents plan to use AI for video content within the next 6 months (Content Marketing Institute)
49. According to the Content Marketing Institute, approximately 48% of videos that marketers create are for brand awareness. Learn how to build a video marketing strategy, optimize your videos for search, and win video placements in Google
The numbers tell a clear story: video is where the attention is, and it’s still growing. But stats alone don’t build a strategy. These numbers become results when you know how to plan your video marketing, optimize your content so that it ranks, and get your videos into search results and AI Overviews. These three guides will help you put it all together.