#trending in video - October 6, 2021

11 Expert Predictions On The Future Of Video Marketing - www.forbes.com

Video has been buyers' number one strategy for content conveyance for quite a while, yet advertisers are continually discovering special approaches to use it in their effort to current and planned clients. From short-structure videos on TikTok and Instagram Reels to different livestreaming stages and powerhouses unpacking items, the greatest patterns in video showcasing that force shoppers to look at brands and buy their items and administrations are continually developing. 

Obviously, deciding the most ideal approach to use video in your image's showcasing this Christmas season and into the new year isn't just about as straightforward as perusing a "top patterns" list, however that is one acceptable approach to begin. Here, 11 individuals from Forbes Agency Council share their top forecasts for the eventual fate of video promoting to assist with directing advertisers in utilizing this inexorably basic apparatus for coming to and catching the consideration of ideal interest groups. 

Highlighted individuals share their forecasts on the eventual fate of video showcasing. 

Forbes Agency Council individuals share their forecasts on the fate of video showcasing. 

Photographs graciousness of the singular individuals. 

1. Information Will Drive Video Content Strategy For Each Platform 

Video is as yet one of the most amazing approaches to associate sincerely with a customer. Information will progressively drive content procedure and streamlining, while the speed at which video content is created will keep on settling the score quicker. Making custom-made substance for every particular stage will turn out to be progressively significant also, for example, TikTok versus Instagram, a TV advertisement or even long-structure content, for instance. - James Schiefer, Schiefer Chopshop 

2. OTT/CTV Will Capture More Advertising Dollars 

Preposterous, associated TV will catch expanding segments of promoting financial plans for a few reasons, including crowd size, client methodology, advertisement consummation rates and quantifiability for execution publicists, as we would now be able to gauge CTV advertisement openness against genuine business results like snaps, deals and return on promotion spend. What's more, maybe the abrogating reason dollars will stream into OTT/CTV is that the TV stays the most remarkable, persuasive screen in our lives. - Jason Fairchild, tvScientific, Inc. 

3. Livestreaming Video Will Continue To Grow 

Livestreaming video will proceed with its dangerous development, particularly through esports. For instance, adding Twitch has been a vital factor in Amazon's OTT viewership flood. Livestreaming offers openings where conventional sponsorships are far off because of high essentials. Furthermore, it gives more extravagant examination that are a transmission/computerized mix and tie in more near brand KPIs versus standard impression conveyance/reach. - Greg Garunov, Sightly 

4. Soundless Influencer Videos Will Drive Conversions 

Video keeps on being a vital driver to bring the deal to a close of your organization's item. Cooperate with powerhouses who effectively use or demo your item in a period passed or straightforward rendition without sound or a voice-over. This is vital to having the item spring up in customers' web-based media takes care of, driving clients to demo it and navigate to buy. - Jessica Hawthorne-Castro, Hawthorne LLC 

Forbes Agency Council is a greeting just local area for leaders in effective advertising, media procedure, innovative and publicizing organizations. Do I qualify? 

5. Advancement Via Free Video Features Will Keep Users Engaged 

Videos are the best and famous approach to grow a crowd of people via online media. As of now, there are just two free components to advance your item or administration on Instagram, and both are video-based substance: Reels and Live Rooms. TikTok is becoming quicker than other applications since videos keep clients connected better compared to message based posts. - Oganes Vagramovich Barsegyan, Digital Beverly Marketing Solutions 

6. Video Marketing Will Get Even More Granular To The Viewer 

Mass video utilization through OTT will turn out to be considerably more explicit on account of retargeting capacities, and you'll see significantly more publicizing in established press arranges that are individualized for that watcher. - Spencer Hadelman, Advantage Marketing 

7. Information and Artificial Intelligence Are The Future Of Video Marketing 

As more brands than any time in recent memory incorporate items straightforwardly into video content, and as that content keeps on being decentralized, tech will be basic in anticipating which choices will be generally effective. Man-made intelligence opens understanding into advanced brand/maker/powerhouse associations, permitting brands to expand profit from venture and allowing makers the capacity to adapt content. - Ricky Ray Butler, BEN 

8. Crowd Quantification Will Replace Household-Level Data 

As shoppers progressively take on advanced video, the family level information utilized for estimation should be supplanted with more exact crowd measurement to catch genuine recurrence and reach across straight, streaming and CTV. Moreover, commitment and procurement will assume a bigger part in video showcasing as attribution turns out to be more complex, video designs mix and purchasing measures become less portioned. - Donna Robinson, Collective Measures 

9. Video Will Soon Become A Necessity For Marketers 

In the event that you take a gander at the latest things in computerized (social, paid, email), notice the measure of development that you are seeing on each channel. Then, at that point notice the amount more predominant it is than previously. Since stages (like Instagram) are preferring accounts that post video content, this will exceptionally before long become a need for advertisers. My recommendation is to get out of your usual range of familiarity; you will require video soon. - Christopher Tompkins, The Go! Organization 

10. More Niche Sites Offering Curated Videos Will Launch 

Full-screen versatile video takes care of, for example, those seen on TikTok or Instagram Stories, will have a long time span of usability with portable clients. These curated ventures give a perpetual encounter custom fitted precisely for every client. Hope to see more specialty locales dispatch with comparable types of short-structure, vertical video content. - Brian Meert, AdvertiseMint 

11. Brands Will Need To Leverage Influencer Video Content 

The eventual fate of video showcasing will depend erring on the substance created by a brand's clients than the substance delivered by the actual brand. Despite your opinion about powerhouses, the truth of the matter is their substance is appreciated more than any brand's substance. Brilliant associations should use force to be reckoned with video content assuming they need to remain in front of their rivals. - Roger Hurni, Off Madison Ave

Thanks again for stopping by to check out the #trending in video blog from your friends in the Pacific Northwest at Best Made Videos®. I hope you can apply the video production and wedding videography tips that you learned in this marketing blog to take your video content creation to the next level and beyond!

Corporate Videography FAQs

Answers for companies looking for event videography, corporate branding videos, convention coverage, and more.

What videography services do you provide?
Best Made Videos® is a full-service video production company focusing on live events, conferences, corporate branding videos, small business marketing videos, weddings, and more.
What is your experience with corporate events specifically?
Reid Johnson, owner of Best Made Videos®, has been a corporate videographer for over 18 years and has filmed for companies such as Amazon and Microsoft, plus a wide range of organizations and conferences.
Can I see a full-length sample of a similar video?
Yes. Corporate work is organized by video type so you can quickly find relevant examples, including conference videography, corporate video production, live event videography, real estate videography, small business promo videos, and livestreaming services.
What types of conferences do you film?
Best Made Videos® provides full-service coverage for conferences, conventions, and summits—from single-day meetings to multi-day gatherings. Coverage can include keynotes, panels, breakout sessions, sponsor activations, and the “pulse” of the event: attendee engagement, networking, and real reactions—while coordinating smoothly with planners and AV teams.
Do you offer corporate or conference photography services?
Best Made Videos® focuses on videography and can recommend or partner with highly rated corporate and conference photographers in Seattle when needed.
Where is Best Made Videos® located?
Best Made Videos® is based in West Seattle, Washington.
Do you offer destination videography services?
Yes. Best Made Videos® is available for destination and travel videography anywhere in the world.
Why should I choose Best Made Videos® over another corporate videographer?
Corporate projects often require speed, reliability, and brand-safe storytelling. Best Made Videos® emphasizes fast turnaround when timelines are tight, professional interview and storytelling experience, reliable event execution, transparent pricing, and strong technical capability for complex productions (including multi-camera and live-stream logistics when needed).
Will you be the lead shooter, or will you send an associate team?
Reid Johnson will be the lead videographer on-site, alongside any contracted associate videography team members if your event requires additional coverage.
What moments or events do you capture during a conference or trade show?
Coverage typically includes main stage/keynotes, panels, and breakout sessions, plus attendee engagement and reactions, networking and “in-between” moments, branded B-roll (signage, venue scale, details), and optional on-the-spot testimonials or soundbites for future marketing.
What do you and your team wear?
Typically black slacks and a black shirt (or venue-required attire) to blend in professionally and stay unobtrusive.
Are you fully insured?
Yes. A Certificate of Insurance (COI) can be provided upon request.
Will you perform a site walkthrough or tech rehearsal?
A pre-event walkthrough or tech rehearsal can be requested on a case-by-case basis. Depending on timing and distance, a fee may apply.
How do you handle audio?
Depending on the event, audio can be captured using dedicated microphones and recorders, or by working alongside your AV team to record clean feeds with redundancy.
Do you record to dual card slots?
Yes. Cameras record dual-slot for redundancy, and footage is backed up in multiple locations after your event.
Do you provide 4K exports?
Yes. Deliverables can be exported in the resolution and file type you need, including 4K when requested.
Do you offer same-day or next-day social media edits?
Yes. For conferences and trade shows, overnight recap highlight edits can be provided when requested.
Do you provide closed captioning or accessibility options?
Yes. Closed captions can be provided, including burned-in (permanent) captions on exported video files.
What is your revision policy?
Corporate video projects include two rounds of feedback and edits.
What is the turnaround time for the final master film?
Most corporate edits are delivered in about two weeks unless otherwise specified (and faster timelines are available for certain event recap needs).
Who owns the final product?
You own the final deliverables. Best Made Videos® generally retains the right to display work for portfolio/marketing purposes unless otherwise agreed.
What is your data backup and archiving workflow?
Footage is protected with a multi-step data preservation process using redundant backups (such as local and cloud storage, and additional archival methods as needed).
How do you handle talent releases for attendees?
If needed, Best Made Videos® can provide recommended signage and/or release forms to support attendee filming at your event.