LinkedIn Shares Video Marketing Tips
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LinkedIn is all about video, with video watch time increasing 36% year-over-year in the app and video posts now being shared 20 times more than any other type of content. Video should be a part of your strategy if you want to get the most out of your LinkedIn performance. This week, LinkedIn shared some new advice on how to get the most out of video posts with a variety of usage stats, measurement pointers, and case study examples. You can get a copy of LinkedIn's 17-page "B2B Marketer's Guide: How to Build Your Brand with Video" for yourself by signing up for their email list here. However, in this post, we'll go over a few key points. To begin, LinkedIn identifies the expanding potential for video content in the app: As you can see, LinkedIn has addressed the usage notes I mentioned in the introduction, as well as the rise of short-form video and increased engagement in LinkedIn video ads. And for B2B marketers specifically, LinkedIn has even more engagement stats:
So again, it’s pretty clear why you should be looking to include video content in your LinkedIn approach, based on pure engagement data alone.
So how can you go about making best use of video in the app?
LinkedIn has shared a range of notes and pointers on the “how” aspect:
LinkedIn is eager to promote genuine and instructive video content, which can be easily uploaded to the app using your phone. LinkedIn says that this type of content performs well because it stops users as they scroll, and provides a human perspective on a professional topic. That has video options, so it can be a useful connector that helps you build interest and trust. A list of third-party platforms through which you can create and upload video to the app, case studies, and overviews of LinkedIn's various video ads options (and when you should use them) are also included. It's also worth noting that LinkedIn recently announced a new CapCut integration for this purpose, which could assist you in creating more compelling video promotions. But again, LinkedIn is also preaching authenticity, with raw, real video uploads, which it says are resonating, particularly with younger users.
Some key notes, which could contribute to your LinkedIn video strategy.