Good morning and welcome to the #trending in video blog by Best Made Videos®. Thanks for coming back to check out our video marketing blog! This is where we scour the internet to find all of the latest tips, tricks and trends in the world of video production and videography and put them all into an easily digestible video marketing blog for your enjoyment!
Today we are looking at an article from business2community.com and they are talking about 4 different ways to add video and video production to your digital marketing strategy which is definitely an appropriately timed topic that we have been discussing in great detail recently on the #trending in video blog.
The article begins that video is one of the most powerful and useful tools for communication and marketing online. When used effectively, video can be a power tool to generate content for your marketing efforts. The author of this video marketing article wants to offer his thoughts and suggestions for 4 easy ways to add video to your digital marketing portfolio.
A particularly impactful use of video, and one that we’ve also spoken of in great detail recently on the blog is partner and client interviews. In a world where people crave authenticity from the brands they shop from, generating high quality and high impact testimonial videos is a great way to convey your brand messaging to your client. Some examples of this type of video content could be long or short length testimonial videos, how-to or FAQ videos or even simple walkthrough videos showing someone use your product.
If you are going to go through with creating client videos, you want to make sure you are standing out from your competition. How can you add your own unique spin to the concept of a client testimonial video? How can you stand out from the overwhelming amount of video content that can be found online? One suggestion would be to keep these videos very conversational, making sure that the people involved in the video can have a chance to convey their own message without too much noise to shift through.
The second type of video content that this article recommends is team member videos. The goal of these types of videos is to put a personal touch on the image that your company is conveying to your audience. Highlight specific people in your company that already talk to the public on a regular basis. Therefore, when your audience sees these specific people on video, they will have an instant connection from their past interactions. You can also play on the personalities of the people in your company and utilize the authenticity of video to portray those personalities and stories to your video viewers as well.
Although events might currently be on hold, another useful tip for getting the most out of your video content can be creating even based videos. Whether you want to capture behind the scenes videos of your company attending or showcasing at an event, or you want to hire a professional videographer to create an entire recap video of an event you are putting on, there is an endless list of ideas of video content that can be created from an event. They even recommend capturing b-roll or generic video of your event at a minimum, just so you can add it to a larger video project sometime down the road.
The 4th idea they tackle in this video marketing article is the idea of video product videos to explain and showcase the various uses of a product or service that you might sell. A properly recorded demo video is far easier than trying to do it live ether in a sales call or at a trade show. Through the use of editing and music/graphics, you can create a high quality product demo video once, that you can use over and over again for years to come. You can also add some client training into your product demo videos, freeing those salespeople or customer service representatives to focus on other work as opposed to explaining the same products and services over and over again.
Whether you should try to handle your own video production in house or hire an outside video production company is the big question that this article leaves us with today. We’ve certainly talked about the DIY approach before on the #trending in video blog, by utilizing a cell phone and free video editing software to get started in the online video creation game. This will certainly get you by in the short-term, but in the long term the author of this marketing blog believe you will be better off hiring a professional videography company for the larger projects. We’ve floated the idea in the past of developing a 50/50 strategy to utilizing the tools you have at your disposal for some videos, and then hiring out a couple of times a year to supplement your video content. This way you can achieve a little more authenticity through the videos that your own staff are creating, and you can supplement that with some high-end video projects to raise the overall quality of your video content playlist.
This was a really fun video marketing article to go through today, and I certainly hope you found some useful tips that you can incorporate into your own video content creation. Thanks again for checking out another #trending in video blog brought to you by Best Made Videos®. We are a Seattle based videography and live event video production company and whether you are based in the Pacific Northwest or beyond, I hope you can find some value in this video marketing blog and can apply some of these tips to your own video production strategy. Thanks again for stopping by, I hope you have a great week and if you have any questions be sure to reach out directly so we can tackle them on an upcoming issues. Thanks again!!