Good morning everybody and welcome to the #trending in video blog brought to you by Best Made Videos®. This is our weekly video marketing blog where we keep you up to date on all the latest tips and tricks in the world of videography and video production that are floating around the internet. Best Made Videos® is a Seattle based wedding videography company. And we also focus on live event videography and livestreaming as well, and we use this video marketing blog to keep you up to date on all of the latest news so that you can apply it to your own video production content creation strategy.
Today, we are looking at an article from ClickZ and they are talking about building your business to business video, marketing strategy. They are talking about the importance of video and video marketing as the world continues to grow and brands must prepare for the digital world dominated by video content.
The 30 second summary of this video marketing blog are, as videos have continued, doing words is one of the most consumed forms of content online it's imperative for both large and small businesses to build a viable video marketing strategy. There's many differences between business to business videos and business to consumer videos. Business to consumer videos can be fun and engaging while the videos that are produced directly for business to business should be professional educated, and they should also reflect the brand and messaging that you are trying to convey. There are three essential strategies that you should utilize for a successful video, marketing strategy, technology, creativity, and distribution channels. You should look at other companies and see what video content creation strategy is working for them and gather insights from that.
The article in full begins that video and marketing go together like peanut butter and jelly. So if your marketing strategy is missing the crucial component of video, it's no surprise that your efforts may be falling flat and not bringing you the desired results you have in gathering new consumers for your product. There's a recent study that found online videos are 600% more effective as a marketing tool when combined with print and direct mailing advertising.
A few highlights related to video marketing that they're going to catch your attention instantaneously are, 54% of consumers state that they prefer seeing video content for brands that they support and that was the way back in 2018. If you mention the word video in an email subject line that you are sending out, that thing could increase the click through rate of your messaging by 13%. Only 10% of a message is retained by viewers in a text message, while if you convey that same information on video, they tend to retain 95% of that messaging.
This works for business to consumer videos, as well as business to business videos. You could produce product demos, live webinars, video explainers, and short video ads. The scope of available formats of video content for business to business type videos is just as extensive as that for business to consumer videos. 83% of video marketers that are working on business to business videos believe that video marketing is more important in recent times based on the tremendous growth of demand in the various consumer segments. There are still many marketers that are struggling to get on board, and there are many questions to be answered as well.
There are some questions you need to ask yourself what makes it successful business, a business video marketing strategy. How can you tell a compelling visual story on video and what channels are effective in business to business videos and which ones are not? They talk about how to frame a winning video marketing strategy, and you have to keep in mind the type of business that you are promoting. The strategy for a business to consumer videos is shaping up pretty simply. You need to produce fun video content that can be shared easily on social media. You need to film creative commercials and make engaging YouTube videos. There is a higher level of complexity in business to business videos. Videos on YouTube TV or elsewhere had an initial purpose of entertaining the viewer, but business to business video goals are shifted towards informing, educating and showing value.
When you are looking for video hosting platforms in which to share your video, there are a couple of different options you can choose from. Those include LinkedIn and Vimeo, these could be your go to video hosting platforms because they are loaded with business-minded video professionals. When looking at the content tone and voice of videos, you need to focus your video content on hard facts, rather than an eloquent call to action that is backed with nothing but words. When looking at a video content strategy business to consumer videos are generally lighthearted and engaging, but business to business videos that you're going to produce for your brand need to educate and be professional. It's why framing a video content creation strategy for business to consumer is a bit difficult as you don't have much room to experiment. This is where you really need to utilize storytelling skills that could come to your rescue.
When we're looking at how do you distribute your videos, you need to aim most of your business to business marketing behind using video content to build brand awareness and drive lead generation. There's a reason why the most popular video channels used by business to business marketing firms to distribute video content include websites, about 79% and email about 67%. Other channels you can use to share your video content are Facebook, Twitter, and YouTube.
When looking at technology for business to business videos, online video makers can help you create videos for your website, emails and blogs in just a few hours. There are handy templates and drag and drop features to combine ready to use visual elements, sound and text. If you are at the beginning, these tools will help you significantly in your video creation and help you save time and money. Once you have created the video, you can use an ad serving platform to run a campaign directly on a website, or you can choose a demand side platform that will instead automate your ad servings. Many of the professional video hosting platforms, whether it's Instagram or YouTube offer built in analytics to help you analyze the performance of your video on a range of various metrics. So you want to make sure that you are utilizing information to make sure that your video content is reaching the consumer base that you want to reach.
When looking at content creation, the most important part of the video marketing strategy is of course, the video content. In an ideal world, the video should spark the curiosity of your viewer while also keeping them engaged and being able to eloquently describe your message succinctly. You need to explore your brand and find all the qualities that make your brand other than anyone else in the industry. Are you trying to solve complex problems? Is your customer service impeccable? You need to use these answers as a foundation of your video content.
Next look for proof that suggests that you are indeed better at what you do. Look for social proof, stats or figures, or also video testimonials, anything you could think of to include in your video content. Building a successful business to business video marketing strategy requires the right content and distribution channels, as well as the right video tools. Once you have everything in place, you can experiment a little bit with your video content and push the boundaries, analyzing what is working and what isn't working. Even if you aren't able to necessarily produce over a thousand videos a year or launching online video course, small steps matter as well. You can use trial and error with your video content creation to find out what is working and what is not working.
They conclude the article that even fewer and fewer people are reading the long form text content, so you need to focus on providing that same content in video form, not only to get the most views on your videos, but also in the hopes that your viewer will retain more information than they would otherwise. This was a very helpful video marketing tutorial that was brought to us today on the #trending in video blog. Hopefully there are some marketing strategies that you can utilize in the Seattle market, as well as in the Pacific Northwest and beyond in terms of creating compelling video content that will not only drive viewership, but will also help your video viewers retain the information that you are conveying. Thank you again for checking out the #trending in video blog, brought to you by Best Made Videos®. I hope you have a great day and thanks again.